
Apologies by US tech CEO caught with mistress on Coldplay ‘kiss cam' are fake
The problem is that Andy Byron is married to another woman. Caught in the act, the two spring apart and then make embarrassing attempts to hide from the camera. Byron ducks while Cabot covers her face with her hands and then turns her back to the camera.
"Oh, what?' says Chris Martin, Coldplay's main singer, visibly shocked. And then: 'Either they're having an affair or they are just very shy.'
The video of the scene garnered more than 121 million views on TikTok.
The next day, a supposed apology from Byron, written as the CEO of Astronomer, was posted on X by a person named Peter Enis, allegedly a journalist for the US channel CBS News. The statement reads:
'What was supposed to be a night of music and joy turned into a deeply personal mistake playing out on a very public stage. I want to sincerely apologize to my wife, my family, and the team at Astronomer. You deserve better from me as a partner, as a father, and as a leader."
A fake statement shared by a satirical account
However, this statement is fake.
Ry Walker, Astronomer's former CEO, took to X to declare that the statement was 'super fake'.
"It did originate from a troll account and is indeed fake," Mark Wheeler, Astronomer's senior vice president of marketing, said in a July 18 email to French wire service AFP.
It turns out that the X account belonging to 'Peter Enis' is also fake and has since been taken down. The profile does contain a mention indicating that it is a 'parody', suggesting that the content it shares is satirical. The banner of the account is AI-generated - one clue being that the CBS news logo visible on the microphone isn't written correctly. And there is no one with that name on the CBS News site.
Another fake Andy Byron apology letter also appeared on X on July 17.
One social media user shared what they said was the 'real statement' – a screenshot of a post that looked like it was posted on the official Astronomer X account. In it, the CEO admits, in language commonly used in a letter of apology, to being a Coldplay fan and 'not just of the first two albums.'
However, this statement is just as fake as the previous one. If you look on Astronomer's X account, there is no sign of it. Astronomer confirmed to Canadian media outlet TVA Nouvelles that this was not a real statement.
Is Coldplay going to start having 'camera-free' sections? Nope, that's another fake statement
A final fake statement about this situation also went viral – this one attributed to the band. According to a screengrab posted by a social media user, which has since garnered more than 9 million views on X, the group said that starting at their next concert, 'camera-free audience sections' would be made available for people and their 'sidepieces'.
However, this is also a fake post. There is no such statement on Coldplay's X account. Moreover, the band told US media outlet Today that the statement was false.
"Our leaders are expected to set the standard in both conduct and accountability, and recently, that standard was not met,' said the company in a statement announcing the CEO's resignation.
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Euronews
a day ago
- Euronews
Coldplay kiss cam scandal: How best to handle a PR crisis
It's the scandal that has pushed the internet into overdrive. Now, instead of crumbling, the company impacted by the now-infamous 'kiss-cam' Coldplay incident has decided to put a positive spin on their CEO's on-screen transgression. After being thrust into the spotlight, Astronomer has released a new promo video featuring none other than actress Gwyneth Paltrow, who has become the temporary spokesperson for company. The Hollywood actress, who used to be married to Coldplay frontman Chris Martin, agreed to join in on the viral moment, which caught married Astronomer CEO Andy Byron with his arms around Kristin Cabot, the company's HR chief, during a Coldplay gig. Paltrow can be seen in the new one-minute Astronomer video, thanking the public for their interest in the company – which up until recently was largely unknown to the general public. 'I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer,' she says in the clip. 'Astronomer has gotten a lot of questions over the last few days – and they wanted me to answer the most common ones.' A question is then typed out on the screen that reads: 'OMG, what the actual…' Before the final four-letter-word-beginning-with-an-F-and-ending-with-an-UCK appears, the video cuts back to Paltrow, who goes on to promote some of the services Astronomer offers. 'We've been thrilled so many people have a newfound interest in data workflow automation.' Another question then pops up on the screen: 'How is your social media team holding up?' Again, before the sentence fully appears, Paltrow interrupts to say that Astronomer still has tickets for an upcoming conference in September. 'We'll now be returning to what we do best: delivering game-changing results for our customers,' she adds at the end of the video. It's a canny move from Astronomer, which has clearly understood that the viral 'Coldplaygate' needn't be a source of (total) ridicule and that the now-pop culture phenomenon could be spun to their advantage. Instead of ignoring the issue and dodging questions, their strategy has been to embrace the embarrassment and own it. And Paltrow is not the only celebrity attached to the company's cheeky retort, as Ryan Reynold's company, Maximum Effort, announced its involvement in the video. "Thank you for your interest in Maximum Effort, @astronomerio! We'll now get back to what we do best: motion pictures with Hugh Jackman, Fastvertising and Wrexham football," Maximum Effort's X post read. "We'll leave data workflow automation to Gwyneth Pa... Astronomer." Maximum Effort makes ads and movies - often with an irreverent tone that mirrors Reynold's comedic style. Astronomer's co-founder and new CEO, Pete DeJoy, thanked Maximum Effort in a LinkedIn post on Sunday. "I'd also like to thank the team at Maximum Effort for their remarkable work with our very temporary spokesperson," DeJoy said. "As Gwyneth Paltrow said, now it's time for us to return to what we do best: delivering game-changing results for our customers. We look forward to what this next chapter holds for Astronomer." Days after the Coldplaygate clip went viral, it was revealed that Byron had resigned from Astronomer. Then, on 25 July, Cabot also stepped down from her role as chief people officer. Their much-memed transgression has led to online streams of Coldplay's songs jumping by 20 per cent according to Luminate, the industry data and analytics company, as well as increased interest in Astronomer. The company was founded in 2018, and provides services for companies that want to leverage Artificial Intelligence. DeJoy has said that the company has faced an "unusual and surreal" amount of attention since the event. He wrote on LinkedIn: "While I would never have wished for it to happen like this, Astronomer is now a household name." In the wake of Byron's resignation, Chris Martin joked about the situation: 'We'd like to say hello to some of you in the crowd and put some of you on the big screen. How we're going to do that is we're going to use our cameras and put some of you on the big screen. Please, if you haven't done your makeup, do your makeup now!' Une publication partagée par Coldplay Indonesia (@idwantscoldplay) The moment has also led Liam Gallagher to joke about the incident at a recent Oasis gig, telling fans not to worry as there are no cameras focused on the crowd during their reunion tour. "Don't worry for those who are cheating we don't have that Coldplay camera here," he said. Elsewhere, a new video game inspired by the viral moment is now available to play. Coldplay Canoodlers AKA The Cheating Game sees players take on the role of a kiss-cam operator and have to scan the crowd of a stadium show looking for the loved-up pair. Check it out here. 'I vibe coded a little game called Coldplay Canoodlers. You're the camera operator and you have to find the CEO and HR lady canoodling. 10 points every time you find them,' explained game creator Jonathan Mann on X. 'I wanted to see how fast I could vibe code a simple game based on a viral moment.' As if that weren't enough, the word "Coldplayed" has become a recent addition to the dictionary, courtesy of Ultimate Classic Rock. "Coldplayed" as a verb is defined thusly: "The act of being unintentionally exposed while cheating, especially in public, usually during major events" and "To be seen at the wrong place with the wrong person at the wrong time."


France 24
2 days ago
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George Lucas brings the force to Comic-Con in historic first visit
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