"Historic convergence" of crypto and golf at Trump Aberdeen
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Officials say the agreement marks the first-ever multi-year partnership between a digital assets company and a major global golf tour, making it "a historic convergence of crypto and golf".
The deal caps a fruitful few months for Nexo, which said in April that it was re-entering the US market after a two-year hiatus caused by regulatory challenges. Co-founder Antoni Trenchev attributed the move to a more favourable environment under the Trump administration.
"Thanks to the vision and leadership of President Donald J. Trump, his administration, and his family, the United States is once again a place where innovation is championed, not stifled - a place where pioneers are celebrated," Mr Trenchev said at a press conference in Bulgaria.
Speaking about today's announcement, DP World Tour executive commercial director Max Hamilton said Nexo's "forward-thinking approach to innovation and performance aligns seamlessly with ours".
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"Just as the DP World Tour connects global golf fans using the latest technologies, Nexo is reshaping wealth-building with digital tools. Our audience is global, affluent, and financially savvy – making this partnership a powerful platform for strategic engagement.'
Mr Trenchev added: 'This partnership reflects our belief that wealth and golf are built the same way: with preparation, control, and vision.
"Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance – whether on the course or in finance. Golf is a natural fit for our brand: elevated, global, and principled.'
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