Sydney Sweeney launches lingerie brand with $1 billion backing from Jeff Bezos - amid rumours she's set to become next Bond girl
The Euphoria star, 27, recently raised eyebrows after attending the Amazon founder's, 61, lavish wedding to Lauren Sánchez, 55, in Venice, Italy, despite not being friends with the couple.
But it seems the new project might partly be why, as Jeff and his wife have reportedly 'invested' in her venture, according to Us Weekly.
An insider revealed the Emmy-nominated actress is 'launching a lingerie line very soon', in news that comes in line with rumours she is set to be a Bond Girl.
'This has been a huge project for her and something she's been working on for the last year,' the source added.
The lingerie line is being backed by Ben Schwerin, a partner at private equity firm Coatue according to Puck. The company recently had a $1 billion investment from Bezos and fellow tech giant Michael Dell via their Coatue Innovation Fund.
Bezos' wedding was quite the star-studded affair with the guest list including everyone from Orlando Bloom to Oprah to Kim Kardashian, to name just a few.
Sydney was one of the more surprising celebs spotted at the event, and had many scratching their heads since she doesn't appear to be close friends with either the bride or the groom.
The star made headlines during the festivities by partying with the likes of Tom Brady and recently-single Orlando Bloom.
Still, her inclusion at the lavish $50 million wedding left some baffled, though another recent business collaboration sheds some light on why she was actually there.
It seems Sweeney's arrival was a show of respect for her future boss Bezos, as per Page Six.
Back in March, Sweeney signed on to star in the video game adaptation of the recent hit Split Fiction.
The adaptation will be directed by Jon M. Chu (Wicked) and written by Rhett Reese and Paul Wernick (Deadpool & Wolverine).
Then in early June, Amazon MGM Studios picked up the project, which seemingly lead to an invite extended to Sweeney for Bezos' wedding.
A source admitted Sweeney, 'is not friends with either one of them,' though adding she, 'came to pay respect to the 'boss,' just like in the old days of Hollywood.'
The fantasy/sci-fi game Split Fiction follows authors Mio and Zoe who become trapped within the worlds they have written.
It's unclear which of the two main characters Sweeney will portray, with Amazon said to be 'actively looking' to cast her co-star.
Her affiliation with Jeff, who has creative control of the next James Bond movie, also appears to have brought her closer to one of the most esteemed roles a Hollywood star could ask for - that of a Bond Girl.
A movie source said: 'Sydney is the top name on the casting sheet for Bond. Denis believes she is hugely talented, as well as having an alluring appeal to younger generations, vital in modernising the franchise...
'They've hung out together a lot and he has admired her stratospheric rise. Plus she has the quality of being athletic and able to perform physical scenes, as well as being feminine and following in the legacy of Bond girls.'
Though Sydney is primarily known for her acting career, she's also been growing a business empire.
Earlier in May she collaborated with men's grooming brand Dr. Squatch to launch a limited-edition soap bar called 'Bathwater Bliss.'
According to the brand, the soap contains actual droplets of Sydney's used bathwater - which some fans found 'weird' and 'gross.'
She also serves as a global ambassador for brands including Laneige skincare, Kérastase haircare, HeyDude footwear, and Bai beverages.
Sweeney will be returning to HBO's Euphoria as Cassie Howard, and she recently starred in Apple TV Plus' Echo Valley with Julianne Moore.
She is also playing trailblazing female boxer Christy Martin in an upcoming biopic that is in post-production and expected to be released later this year.
Sweeney has an estimated net worth of $40 million and in 2023 she made Forbes' 30 Under 30 list.
Sweeney is currently single, coming off her engagement with producer and businessman Jonathan Davino.
They started dating in 2018 and he popped the question in 2022, though they broke up and called off the wedding in March 2025.
Sources told Daily Mail that they were going through a 'rough patch' and they were trying to 'reassess' their relationship.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Telegraph
11 minutes ago
- Telegraph
The six new holiday rules for summer
Holiday rules are already a confusing plethora of official regulations and local customs. And earlier this month, officials in the Italian town of Portofino threw a handful of googlies into the mix when it announced that tourists can no longer walk through the town's cobbled streets barefoot, in swimsuits or indeed topless. Alcohol can only be consumed in bars and restaurants, and God forbid you take a snooze on a wall. The new rules are targeted with precision at uncouth holiday makers and follow similar pan-European crackdowns, which include Vigo in Spain banning peeing in the sea, stealing pebbles in Sardinia and mooning in Grecian town squares. To navigate these regulations and others, here's my essential six new holiday rules. Don't leave home without it. Disguise the pee-at-sea I can't see how the Spanish authorities will effectively police their law against 'physiological evacuation at sea' as I doubt a band of uniformed snorklers will be taking to the waves to catch those worthy of a £650 fine. But they could spot you from the beach. So if you've decided that the beach loo is so foul that it's worth risking a fine, at least pee while you swim. Do not be a cruise bore Heavy fines await anyone who strikes up conversations with strangers on holiday on the subject of cruises, particularly while travelling on cruise ships. Your knowledge of deck numbers, cabaret, restaurant facilities, excursions, staff-to-passenger ratios, hull strength or balcony-laden floating condominiums are not topics for public consumption. Do not take iPads to restaurants If you're foolish enough to own such a device, do not let it leave the bedroom in the evening. On no account bring it to a taverna with the idea that it will keep the kids quiet unless, of course, you wish to be perceived as a regressive gimp. It's better for humanity if your offspring engage in food fights and it's grotesquely offensive to continental culture that favours conversation. But books, card games and colouring-in is very much allowed. Learn some local lingo You must pay respect to the locals and learn the following few crucial sentences so that you can fit in and pleasantly surprise the natives. 'Six beers, please', 'Can you re-heat these chips?', 'I can't afford Château Minuty, do you have any retsina?' 'I have no money but my son will do the washing up', 'What's the Wifi code?', 'Can we get free drinks if we tag you on Instagram?' Enjoy hire car roulette Post-Brexit, it is now harder to gain access to European resolution systems so just enjoy the game for what it is. Thus simply treat the following as a cultural lesson as you discover the hire car is a shuttle-bus-ride away from the airport, there's a queue outside the office with no shade, the staff are competing to see who can display greater nonchalance and there are no water or loo facilities. Their office is closed on the day of your flight home so you'll have to bring it back the day before, oh, and it'll need to be returned with a full tank although the nearest petrol station is 50 miles away. Holiday like you're on holiday Terrible punishments will be meted out to those who confuse holiday with travel. Travel is what occurs to and from the holiday; it's the nightmare bit, no longer some romantic interlude of discovery. A holiday is about no washing up, or shopping or cooking. It is not about the news, or emails, or X or Trump, but about the pool and your sunbed in relation to it. And, endeavouring against my better judgement to adhere to much of the above, I hope to see you back here in two weeks if I return.
The Guardian
11 minutes ago
- The Guardian
Heidi: Rescue of the Lynx review – baby lynx is extra ingredient in new version of classic Alpine yarn
In a picturesque mountain village in the Swiss Alps, a property developer named Schnaittinger is working away to convince the naive local inhabitants that his proposal for a new sawmill is just what they need to get their economy humming. In this inoffensive and ultimately uninspiring children's animation, peppy little tomboy Heidi realises pretty quickly that this self-styled entrepreneur – sample line: 'Machines can help us live a better life' – really only cares about his own profit margins. Heidi and her friend Peter are given an added incentive to foil the bad guy's dastardly schemes in the form of an adorable baby lynx that would be imperilled by the development of the area. The lynx is cute in that standard no-brainer kid's animation way, with big eyes and a stumbling gait guaranteed to tap directly into the 'preserve and protect' part of your brain. Unfortunately, watching Heidi unravel Schnaittinger's evil plot is an exercise in well-intentioned narrative predictability. Various narrative curlicues such as Heidi's outcast grandfather's redemption in the eyes of the villagers and Heidi's pen pal Clara showing up in the third act don't add much jeopardy to matters. The original novel from which this stems – Heidi, by Swiss children's author Johanna Spyri – is about an illiterate orphan whose kind-hearted ways transform the life of her grumpy grandad in the Swiss mountains, and is one of the bestselling books of all time. It's fair to say this film, which makes use of the same set of characters but is otherwise a new story, will not ascend to the same Alpine heights of popularity. Lessons such as 'it's better to be good than rich' are undeniably true, but adult viewers will find themselves wishing this dubbed German-Spanish-Belgian co-production had found a marginally more surprising or exciting vehicle for their laudable messages. Heidi: Rescue of the Lynx is in UK and Irish cinemas from 1 August.
Telegraph
21 minutes ago
- Telegraph
Ulrika Jonsson: My wrinkles shouldn't matter
Ulrika Jonsson has said her wrinkles should not matter after she was trolled for not wearing make-up. The 57-year-old hit back at 'vindictive and hurtful' online criticism of her appearance on a recent podcast and admitted that it made her feel 'awful'. The Swedish-born television personality said she was kind and intelligent and the state of her ageing skin 'should be of no consequence'. She received abuse after speaking on Matthew Spencer's Untapped podcast earlier this month, where she discussed her alcoholism and achieving more than a year of sobriety. Jonsson did not wear makeup for the interview, which was also being filmed, resulting in her social media being 'flooded with hurtful comments' about how she looked when it was released. Comments included being called a 'hag', that she had 'let herself go' or even 'gone to seed', while others told her to put make-up back on. Writing in the Sunday Times about the backlash she suffered, she said her heart 'started hurting' as a result of the 'nasty' messages she received while having such a 'vital' conversation. She wrote: 'I felt an uneasy sensation in my entire body. It made me feel awful.' Jonsson admitted that she had previously tried both Botox and filler but now she wants to 'look [her] age'. 'I've fought hard against the whole perception of women being solely about beauty and image,' she continued. 'I'm a practical woman and I come with a wealth of experience, kindness and intelligence. 'The fact that I now have wrinkles, lines and jowls should be of no consequence.' 'Getting older is a privilege' Jonsson said she suffered from eczema as a youngster, meaning the idea of wearing makeup as she got older was 'not a priority'. She credited Pamela Anderson, who is the same age as her, for being the driving force of a growing number of women who are going au naturel and leaving makeup altogether. 'I know what the alternative to ageing is and, with my newfound sobriety, serenity and inner peace, I don't want to go there right now,' Jonsson added. 'Getting older is a privilege, even though for some nasty, cruel individuals, that's conditional upon us girls keeping our make-up on and staying wrinkle-free.'
