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Time of India
6 days ago
- Business
- Time of India
Jeff Bezos backs Sydney Sweeney's new lingerie line brand for global fashion success: Report
Source: Instagram Sydney Sweeney is expanding her business empire—this time into the lingerie industry. The Euphoria star is launching her own lingerie label, and she's not doing it alone. As per a report by Fox Business, the project is backed by none other than Amazon founder Jeff Bezos, his partner Lauren Sánchez, and major private equity firm Coatue. With industry insiders projecting potential earnings of up to $20 million, this move could further skyrocket Sweeney's already impressive financial portfolio and position her as a serious player in the fashion and celebrity business world. Sydney Sweeney's lingerie brand backed by Jeff Bezos eyes billion-dollar status With an estimated net worth of $40 million, Sydney Sweeney is already among the wealthier young actors in Hollywood. Her latest venture could raise that figure to $60 million or more by 2027, especially if her lingerie brand becomes a commercial success. Unlike past fashion collaborations—like her 2023 swimwear partnership with Frankies Bikinis, or endorsement campaigns with Armani Beauty and Miu Miu—this line is entirely her own creation and vision. This step signals a shift from influencer deals to true ownership in the fashion space. The involvement of Jeff Bezos and Lauren Sánchez adds a level of business credibility and financial muscle that few celebrity startups can match. Their support, along with backing from Coatue, a well-established private equity firm, suggests serious ambition behind the brand. If successful, the brand could emulate the likes of Rihanna's Savage X Fenty or Kim Kardashian's SKIMS, both of which have become billion-dollar empires. Jeff Bezos' next big investment is Sydney Sweeney's lingerie brand As reported, the lingerie line is also being backed by Ben Schwerin, a partner at private equity giant Coatue. The firm recently announced a new investment fund focused on high-growth companies, with initial capital commitments totaling $1 billion from the family offices of Jeff Bezos and Dell Technologies founder Michael Dell, according to The Wall Street Journal. Jeff Bezos has already made major investments across multiple industries including tech, healthcare, media, aerospace, and finance—mostly through his venture capital arm, Bezos Expeditions, and holding company Nash Holdings, which owns The Washington Post. His latest support of Sweeney's lingerie brand signals a notable shift into fashion and celebrity-led startups. While this lingerie brand marks her first venture as a founder, Sweeney is no stranger to business deals. She has collaborated with several major brands, including HeyDude footwear, Bai beverages, Laneige skincare, and Kérastase. In 2023, she launched a successful swimwear line with Frankies Bikinis, and more recently, she made headlines for a cheeky marketing campaign with Dr. Squatch—selling limited-edition men's soap made with her own bathwater. Other celebrity lingerie brands that have set the bar Sweeney's venture follows in the footsteps of several celebrity-led lingerie lines that have redefined the market: Rihanna – Savage X Fenty Launched in 2018, Savage X Fenty became a cultural movement by embracing body diversity and inclusivity. Valued at over $1 billion, it's seen as a blueprint for celebrity-driven success. Kim Kardashian – SKIMS Originally shapewear-focused, SKIMS expanded into full fashion territory. It's now worth $4 billion (as of 2023, per Forbes), with products spanning men's loungewear, bras, and more. Rosie Huntington-Whiteley – Marks & Spencer The British model's lingerie line with M&S, launched in 2012, remains a bestseller. Its timeless appeal and celebrity branding have ensured long-term success. Heidi Klum – Intimissimi The former Victoria's Secret Angel launched a globally recognized label, available in over 100 countries, with affordable luxury designs that quickly gained traction. Maura Higgins – Ann Summers The Love Island star's bold collection sold out in under 24 hours, with a $670,000 deal in hand. Her youthful approach injected fresh energy into the classic brand. Sydney Sweeney's new venture related FAQs Is Sydney Sweeney launching her own lingerie brand? Yes, according to The Sun, Sydney Sweeney is developing her own lingerie line backed by major investors. When will the collection be released? There is no confirmed launch date yet. The line is still under development. Is Sydney Sweeney currently in a relationship? No, she is currently single, having ended her engagement with longtime partner Jonathan Davino. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Daily Mail
17-07-2025
- Entertainment
- Daily Mail
Sydney Sweeney launches lingerie brand with $1 billion backing from Jeff Bezos - amid rumours she's set to become next Bond girl
Sydney Sweeney is reportedly launching a new lingerie line with the help of billionaire Jeff Bezos. The Euphoria star, 27, recently raised eyebrows after attending the Amazon founder's, 61, lavish wedding to Lauren Sánchez, 55, in Venice, Italy, despite not being friends with the couple. But it seems the new project might partly be why, as Jeff and his wife have reportedly 'invested' in her venture, according to Us Weekly. An insider revealed the Emmy-nominated actress is 'launching a lingerie line very soon', in news that comes in line with rumours she is set to be a Bond Girl. 'This has been a huge project for her and something she's been working on for the last year,' the source added. The lingerie line is being backed by Ben Schwerin, a partner at private equity firm Coatue according to Puck. The company recently had a $1 billion investment from Bezos and fellow tech giant Michael Dell via their Coatue Innovation Fund. Bezos' wedding was quite the star-studded affair with the guest list including everyone from Orlando Bloom to Oprah to Kim Kardashian, to name just a few. Sydney was one of the more surprising celebs spotted at the event, and had many scratching their heads since she doesn't appear to be close friends with either the bride or the groom. The star made headlines during the festivities by partying with the likes of Tom Brady and recently-single Orlando Bloom. Still, her inclusion at the lavish $50 million wedding left some baffled, though another recent business collaboration sheds some light on why she was actually there. It seems Sweeney's arrival was a show of respect for her future boss Bezos, as per Page Six. Back in March, Sweeney signed on to star in the video game adaptation of the recent hit Split Fiction. The adaptation will be directed by Jon M. Chu (Wicked) and written by Rhett Reese and Paul Wernick (Deadpool & Wolverine). Then in early June, Amazon MGM Studios picked up the project, which seemingly lead to an invite extended to Sweeney for Bezos' wedding. A source admitted Sweeney, 'is not friends with either one of them,' though adding she, 'came to pay respect to the 'boss,' just like in the old days of Hollywood.' The fantasy/sci-fi game Split Fiction follows authors Mio and Zoe who become trapped within the worlds they have written. It's unclear which of the two main characters Sweeney will portray, with Amazon said to be 'actively looking' to cast her co-star. Her affiliation with Jeff, who has creative control of the next James Bond movie, also appears to have brought her closer to one of the most esteemed roles a Hollywood star could ask for - that of a Bond Girl. A movie source said: 'Sydney is the top name on the casting sheet for Bond. Denis believes she is hugely talented, as well as having an alluring appeal to younger generations, vital in modernising the franchise... 'They've hung out together a lot and he has admired her stratospheric rise. Plus she has the quality of being athletic and able to perform physical scenes, as well as being feminine and following in the legacy of Bond girls.' Though Sydney is primarily known for her acting career, she's also been growing a business empire. Earlier in May she collaborated with men's grooming brand Dr. Squatch to launch a limited-edition soap bar called 'Bathwater Bliss.' According to the brand, the soap contains actual droplets of Sydney's used bathwater - which some fans found 'weird' and 'gross.' She also serves as a global ambassador for brands including Laneige skincare, Kérastase haircare, HeyDude footwear, and Bai beverages. Sweeney will be returning to HBO's Euphoria as Cassie Howard, and she recently starred in Apple TV Plus' Echo Valley with Julianne Moore. She is also playing trailblazing female boxer Christy Martin in an upcoming biopic that is in post-production and expected to be released later this year. Sweeney has an estimated net worth of $40 million and in 2023 she made Forbes' 30 Under 30 list. Sweeney is currently single, coming off her engagement with producer and businessman Jonathan Davino. They started dating in 2018 and he popped the question in 2022, though they broke up and called off the wedding in March 2025. Sources told Daily Mail that they were going through a 'rough patch' and they were trying to 'reassess' their relationship.
Scottish Sun
16-07-2025
- Business
- Scottish Sun
A-lister lingerie rich list revealed – from billion dollar empires to Sydney Sweeney's £7.5m payday within 2 years
One A-lister's launch famously sold out on merchandises within just 10 minutes BRA-VO A-lister lingerie rich list revealed – from billion dollar empires to Sydney Sweeney's £7.5m payday within 2 years Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) WITH the global lingerie market set to reach a staggering £105.8 billion by 2030, it's little wonder why celebrities are pulling out all the stops and launching their own lingerie lines. Sydney Sweeney is the latest star rumoured to be venturing into this lucrative market, reportedly with the backing of Amazon billionaire Jeff Bezos. 21 Sydney Sweeney is rumoured to be launching a lingerie line Credit: Frankies Bikinis 21 Rihanna has her own lingerie line Savage X Fenty Credit: Savage X Fenty 21 Hailey Bieber in Victoria's Secret Icon campaign Credit: The Mega Agency The 27-year-old actress, who was not previously friends with Jeff or his wife Lauren Sanchez, 55, appears to have won them over after attending their wedding in Venice, Italy. They have now "invested" in her new venture, according to Us Weekly. A source told the publication that the Emmy-nominated actress is 'launching a lingerie line very soon' and that it has been a 'huge project for her and something she's been working on for the last year.' According to Puck, the lingerie line is being supported by Ben Schwerin, a partner at private equity firm Coatue. Coatue itself received a $1 billion (£970 million) investment from Bezos and fellow tech titan Michael Dell. Celebrity publicist Emma Bunning, founder of On The Box Talent, believes Sydney could be set to earn 'around £7.5 million over the next two years' from this lingerie deal. 'Ordinarily, celebrity-endorsed brand deals would see the talent earn an upfront signing bonus combined with a stake of the equity and a percentage of net profits,' she explains. 'For Sweeney, this could look like a £3.75 million signing bonus with profit shares of around £1.5 million a year.' Back in April 2023, Sydney also had her own collection with Frankies Bikinis. Emma continues: 'Attention would certainly have been paid to how successful this was before serious investment would be made by Bezos. Top 5 Controversial Celebrity Family Moments 'If the brand sees huge returns quickly, her earnings could skyrocket even further, potentially reaching the £15 million bracket within a few years. 'She already commands a healthy income from previous endorsements with Laneige Skincare, Armani Beauty, Kerastase Haircare, Miu Miu and her recent limited-edition soap bar with Dr Squatch. 'But given that this will be her own brand, and with high-level backing, it's likely to be her greatest earner yet.' With an already estimated net worth of £30 million, Emma believes this money-spinner could see Sydney topping the £45 million bracket by 2027. By July 2023, Kim's stake, estimated at 35%, was worth roughly $1.3 billion Emma Bunning 'Celebrity-backed brand deals have turned other stars into billionaires, such as Rihanna with Savage X Fenty, which launched in 2018 and sold out within a month." Sydney is just the latest to join this exclusive club. Here's a glance at the other celebrities who've successfully entered the lingerie game... Rihanna - SAVAGE X FENTY 21 Rihanna's individual net worth reached an impressive $1.4 billion Credit: Savage X Fenty 21 Rihanna for Savage x Fenty Signature Script collection Credit: Savage X Fenty Rihanna's individual net worth reached an impressive $1.4 billion (£1.1 billion) in 2023, with her popular lingerie brand, Savage X Fenty, which was named one of Fast Company's '10 most innovative style companies of 2020.' As of 2021, the brand is valued at $1 billion (£746 million) and has over 4.5 million followers across social media platforms. Branding and culture expert Nick Ede previously commended Rihanna's successful creation of the lingerie line, noting its inclusive nature and the highly profitable subscription-based business model. He said: 'Because the brand is online the overheads aren't as large so she can make even more of a profit." Kim Kardashian - SKIMS 21 Kim Kardashian in a Dolce & Gabbana and Skims campaign Credit: SKIMS 21 Kim Kardashian shows major cleavage in fur bra for new SKIMS line Credit: SKIMS Kim Kardashian's highly successful shapewear and clothing brand, SKIMS, was officially valued at an impressive $4 billion (£3 billion) following its latest funding round in July 2023. The brand's financial performance reflects its rapid ascent, with SKIMS reportedly hitting $750 million (£558.75 million) in revenue in 2023. This marks a significant 50% increase from its $500 million (£372.5 million) revenue in 2022. Its initial launch in 2019 generated over $2 million (£1.5 million) in profit and famously sold out merchandise within just 10 minutes. It has successfully expanded its product lines beyond its core shapewear into popular loungewear, swimwear, and, most recently, menswear. Rosie Huntington-Whiteley - M&S 21 Rosie Huntington-Whiteley in Marks & Spencer lingerie Credit: Marks & Spencer 21 For over a decade, her creative partnership with Marks & Spencer has seen her launch hugely popular loungewear and lingerie lines Credit: Marks & Spencer With an estimated net worth of $40 million (£30 million), model Rosie Huntington-Whiteley has certainly made her mark. For over a decade, her creative partnership with Marks & Spencer has seen her launch hugely popular loungewear and lingerie lines, a collaboration frequently praised for its role in solidifying the high street giant's enduring success. Abbey Clancy - Victoria's Secret 21 Stunning model Abbey Clancy has teamed up with Victoria's Secret to feature in the brand's first UK Christmas campaign Credit: Victoria's Secret 21 Abbey Clancy has an estimated net worth of $3.4 million (£2.7 million) Credit: Victoria's Secret Abbey Clancy, the UK supermodel married to former football professional Peter Crouch, has an estimated net worth of $3.4 million (£2.7 million). She notably teamed up with Victoria's Secret for their festive Christmas campaign, and has remained a key figure, continuously modelling a wide variety of their seductive and athletic collections. Speaking previously Nick believes that Abbey is likely making 'over £1million a year from this collaboration, and will probably make more, the more she sells.' He praised the Brit for being a 'likeable and popular' character for the brand. Jennifer Lopez - Intimissimi 21 Jennifer Lopez modeling Intimissimi lingerie Credit: The Mega Agency 21 Jennifer personal fortune stands at a cool $400 million (£320 million) Credit: The Mega Agency Jennifer Lopez's appointment as Intimissimi's global brand ambassador, according to experts, highlights the brand's dedication to connecting with a wider, more varied customer base. They're leveraging her worldwide fame to encourage strong, modern women to embrace their products. Jennifer, whose personal fortune stands at a cool $400 million (£320 million), now stands alongside notable figures like Sarah Jessica Parker and Heidi Klum in representing the brand. Amanda Holden & Davina McCall - JD Williams 21 Davina McCall in lingerie for a JD Williams campaign Credit: The Mega Agency 21 Amanda Holden modelling red lingerie for a JD Williams campaign. Credit: The Mega Agency Both these household names look sensational, and it's highly likely they'll each be making around £1 million from their collaborations with the popular brand, according Nick. Rather than just one familiar face, JD Williams has shrewdly teamed up with two - truly championing their brand's appeal. Both Davina McCall, who has an estimated net worth of £4 million, and Amanda Holden, valued at approximately £3.6 million, have contributed their own lingerie collections to the retailer. Heidi Klum - Intimissimi 21 Heidi Klum's Intimates Line Is Straight Out of a Lingerie Fantasy 21 Heidi Klum in black lingerie for her Intimates collection Credit: Splash News This supermodel certainly knows how to put one leg forward when it comes to making a buck or two. Heidi Klum has super wealth after transitioning from the runway to business mogul giving her a net worth of around $160 million (£118,330,560). The 52-year-old, who is one of the most famous Victoria's Secrets Angels, has used her modelling career to venture out into the more lucrative world. In January 2015, she launched her lingerie line Heidi Klum Intimates in Melbourne, Austrailia. Hailey Bieber - Victoria's Secret 21 Hailey Bieber reveals model figure in blue sparkle bikini for Victoria's Secret Credit: Victoria's Secrets 21 Hailey Bieber modelling Victoria's Secret lingerie Credit: Victoria's Secrets As for Hailey Bieber, modelling is just one of many strings on her impressive bow. Her highly successful beauty skincare brand, Rhode, launched in June 2022, was recently acquired by e.l.f. Beauty for a staggering $1 billion. Reveling in the news on Instagram, she shared: "When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally. "So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode." To work for a brand that truly is as inclusive as Ann Summers are is such a honour Maura Higgins While this monumental deal doesn't make her a billionaire just yet, it certainly significantly boosts her net worth and other impressive earnings. Her reported net worth stands at approximately $300 million (£221 million), which also includes income from her high-profile promotional campaigns for Victoria's Secret. Maura Higgins - Ann Summers 21 Maura Higgins shot for Ann Summers Credit: Ann Summers 21 Maura Higgins brand new Christmas edit with Ann Summers With an impressive net wroth of £3.2 million, Maura Higgins has proven that she's not just any old Love Islander. After leaving the villa in 2019, Maura quickly became a millioniare having secured work with brands - including a £500,000 Ann Summers deal. Speaking previously, the 34-year-old said: "To work for a brand that truly is as inclusive as Ann Summers are is such a honour.' She might not have work the ITV show, she's certainly winning with her earnings.
The Sun
16-07-2025
- Business
- The Sun
A-lister lingerie rich list revealed – from billion dollar empires to Sydney Sweeney's £7.5m payday within 2 years
WITH the global lingerie market set to reach a staggering £105.8 billion by 2030, it's little wonder why celebrities are pulling out all the stops and launching their own lingerie lines. Sydney Sweeney is the latest star rumoured to be venturing into this lucrative market, reportedly with the backing of Amazon billionaire Jeff Bezos. 21 21 The 27-year-old actress, who was not previously friends with Jeff or his wife Lauren Sanchez, 55, appears to have won them over after attending their wedding in Venice, Italy. They have now "invested" in her new venture, according to Us Weekly. A source told the publication that the Emmy-nominated actress is 'launching a lingerie line very soon' and that it has been a 'huge project for her and something she's been working on for the last year.' According to Puck, the lingerie line is being supported by Ben Schwerin, a partner at private equity firm Coatue. Coatue itself received a $1 billion (£970 million) investment from Bezos and fellow tech titan Michael Dell. Celebrity publicist Emma Bunning, founder of On The Box Talent, believes Sydney could be set to earn 'around £7.5 million over the next two years' from this lingerie deal. 'Ordinarily, celebrity-endorsed brand deals would see the talent earn an upfront signing bonus combined with a stake of the equity and a percentage of net profits,' she explains. 'For Sweeney, this could look like a £3.75 million signing bonus with profit shares of around £1.5 million a year.' Back in April 2023, Sydney also had her own collection with Frankies Bikinis. Emma continues: 'Attention would certainly have been paid to how successful this was before serious investment would be made by Bezos. Top 5 Controversial Celebrity Family Moments 'If the brand sees huge returns quickly, her earnings could skyrocket even further, potentially reaching the £15 million bracket within a few years. 'She already commands a healthy income from previous endorsements with Laneige Skincare, Armani Beauty, Kerastase Haircare, Miu Miu and her recent limited-edition soap bar with Dr Squatch. 'But given that this will be her own brand, and with high-level backing, it's likely to be her greatest earner yet.' With an already estimated net worth of £30 million, Emma believes this money-spinner could see Sydney topping the £45 million bracket by 2027. By July 2023, Kim's stake, estimated at 35%, was worth roughly $1.3 billion Emma BunningCelebrity Publicist 'Celebrity-backed brand deals have turned other stars into billionaires, such as Rihanna with Savage X Fenty, which launched in 2018 and sold out within a month." Sydney is just the latest to join this exclusive club. Here's a glance at the other celebrities who've successfully entered the lingerie game... Rihanna - SAVAGE X FENTY 21 21 Rihanna's individual net worth reached an impressive $1.4 billion (£1.1 billion) in 2023, with her popular lingerie brand, Savage X Fenty, which was named one of Fast Company's '10 most innovative style companies of 2020.' As of 2021, the brand is valued at $1 billion (£746 million) and has over 4.5 million followers across social media platforms. Branding and culture expert Nick Ede previously commended Rihanna's successful creation of the lingerie line, noting its inclusive nature and the highly profitable subscription-based business model. He said: 'Because the brand is online the overheads aren't as large so she can make even more of a profit." Kim Kardashian - SKIMS 21 21 Kim Kardashian 's highly successful shapewear and clothing brand, SKIMS, was officially valued at an impressive $4 billion (£3 billion) following its latest funding round in July 2023. The brand's financial performance reflects its rapid ascent, with SKIMS reportedly hitting $750 million (£558.75 million) in revenue in 2023. This marks a significant 50% increase from its $500 million (£372.5 million) revenue in 2022. Its initial launch in 2019 generated over $2 million (£1.5 million) in profit and famously sold out merchandise within just 10 minutes. It has successfully expanded its product lines beyond its core shapewear into popular loungewear, swimwear, and, most recently, menswear. Rosie Huntington-Whiteley - M&S 21 With an estimated net worth of $40 million (£30 million), model Rosie Huntington-Whiteley has certainly made her mark. For over a decade, her creative partnership with Marks & Spencer has seen her launch hugely popular loungewear and lingerie lines, a collaboration frequently praised for its role in solidifying the high street giant's enduring success. Abbey Clancy - Victoria's Secret 21 21 Abbey Clancy, the UK supermodel married to former football professional Peter Crouch, has an estimated net worth of $3.4 million (£2.7 million). She notably teamed up with Victoria's Secret for their festive Christmas campaign, and has remained a key figure, continuously modelling a wide variety of their seductive and athletic collections. Speaking previously Nick believes that Abbey is likely making 'over £1million a year from this collaboration, and will probably make more, the more she sells.' He praised the Brit for being a 'likeable and popular' character for the brand. Jennifer Lopez - Intimissimi 21 21 Jennifer Lopez 's appointment as Intimissimi's global brand ambassador, according to experts, highlights the brand's dedication to connecting with a wider, more varied customer base. They're leveraging her worldwide fame to encourage strong, modern women to embrace their products. Jennifer, whose personal fortune stands at a cool $400 million (£320 million), now stands alongside notable figures like Sarah Jessica Parker and Heidi Klum in representing the brand. Amanda Holden & Davina McCall - JD Williams Both these household names look sensational, and it's highly likely they'll each be making around £1 million from their collaborations with the popular brand, according Nick. Rather than just one familiar face, JD Williams has shrewdly teamed up with two - truly championing their brand's appeal. Both Davina McCall, who has an estimated net worth of £4 million, and Amanda Holden, valued at approximately £3.6 million, have contributed their own lingerie collections to the retailer. Heidi Klum - Intimissimi 21 21 This supermodel certainly knows how to put one leg forward when it comes to making a buck or two. Heidi Klum has super wealth after transitioning from the runway to business mogul giving her a net worth of around $160 million (£118,330,560). The 52-year-old, who is one of the most famous Victoria's Secrets Angels, has used her modelling career to venture out into the more lucrative world. In January 2015, she launched her lingerie line Heidi Klum Intimates in Melbourne, Austrailia. Hailey Bieber - Victoria's Secret As for Hailey Bieber, modelling is just one of many strings on her impressive bow. Her highly successful beauty skincare brand, Rhode, launched in June 2022, was recently acquired by e.l.f. Beauty for a staggering $1 billion. Reveling in the news on Instagram, she shared: "When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally. "So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode." While this monumental deal doesn't make her a billionaire just yet, it certainly significantly boosts her net worth and other impressive earnings. Her reported net worth stands at approximately $300 million (£221 million), which also includes income from her high-profile promotional campaigns for Victoria's Secret. Maura Higgins - Ann Summers 21 21 With an impressive net wroth of £3.2 million, Maura Higgins has proven that she's not just any old Love Islander. After leaving the villa in 2019, Maura quickly became a millioniare having secured work with brands - including a £500,000 Ann Summers deal. Speaking previously, the 34-year-old said: "To work for a brand that truly is as inclusive as Ann Summers are is such a honour.' She might not have work the ITV show, she's certainly winning with her earnings. Kylie Minogue for Agent Provocateur Australian pop princess Kylie Minogue riding a mechanical bull was a lingerie ad absolutely destined to get banned - and it did after uproar in 2001. However, the video of gyrating on the bull was once voted as the sexiest cinema ad of all time. Princess Diana Lookalike When a Chinese lingerie company unveiled a new range of underwear featuring a Princess of Wales lookalike model on the 13th anniversary of her death, Brits were not happy. The controversial poster was splashed on giant billboards, in shops and in airports throughout China for millions to see back in 2010.
News.com.au
16-07-2025
- Business
- News.com.au
Sydney Sweeney reportedly backed by Jeff Bezos for racy new career move
Jeff Bezos' latest investment is a new lingerie line designed by Sydney Sweeney. The Emmy-nominated actress, known for her roles in the HBO series 'Euphoria' and 'The White Lotus,' has been working on a lingerie line that has received backing from Bezos and his wife, Lauren Sánchez, a source familiar with the matter told US Weekly. Sweeney was invited to the couple's June wedding in Venice, Italy. 'This has been a huge project for her and something she's been working on for the last year,' the source said. Her brand, which will reportedly debut 'soon,' was backed by Ben Schwerin, a partner at private equity firm Coatue. The private equity firm recently launched a fund focused on investing in high-growth public and private tech companies. The family offices of Bezos and PC company founder Michael Dell have committed to provide $US1 billion of the initial capital for the fund, according to The Wall Street Journal. A pitch deck seen by the Journal indicated the fund aims to invest between 20 to 50 per cent of its assets in private investments with the rest earmarked for public stocks. Bezos has already invested capital in several companies in the tech, healthcare, aerospace, finance and media industries. Most of those investments are made through his venture capital firm, Bezos Expeditions, and through Nash Holdings, which owns The Washington Post. Now, some of his funds will back the actress's first brand. During her rapid rise to fame, Sweeney has formed partnerships and become the brand ambassador for several major companies, including HeyDude footwear, Bai beverages, Laneige skincare and Kérastase haircare. Recently, she made headlines with a campaign for men's natural body wash brand Dr. Squatch, selling a limited-edition soap reportedly made with her own bathwater.
