Tracee Ellis Ross's Pattern Beauty Expands Into The Body Category With 5-Product Body Collection Launch
The Pattern Body Collection will include a five-product assortment, the brand said in a release, adding that the company's 'entry into body care has been on the brand's roadmap since its inception.'
'Caring for my body is a daily practice of self-care and honoring, and I'm thrilled to share these essentials that support juicy and joyful skin,' Ellis Ross said. 'There is an inner radiance and the self-love that is embodied in caring for ourselves. And for me, that extends beyond just hair.'
The collection features routine-focused formulas that 'exfoliate, cleanse, protect and deeply moisturize,' the release said, and is infused with its signature Midnite Amber scent, a blend of amber, musk and bergamot accented by subtle hints of citrus and florals.
'People talk about the skin-ification of hair—I'm talking about the hair-ification of skin,' Ellis Ross continued. 'This collection is about embracing the skin you're in—nourishing it, hydrating it and celebrating it.'
Tracee Ellis Ross has 'anchored' the Pattern Body Collection in her 'personal routine'
Products include the Dry Exfoliating Body Scrub, which will retail for $36; the Moisturizing Body Wash, which sells for $32; the Nourishing Body Oil, which also retails for $36; the $32 Hydrating Body Lotion; and the Moisture Rich Body Cream, which is at a $36 price point.
'Each of these products is anchored in my personal routine,' Ellis Ross said. 'When using these formulas, I want people to feel hydrated, radiant and glowy. But mostly I want people to feel like themselves.'
'I want you to be able to use these products and remember who you are,' she added, inviting customers 'to honor your skin with every swipe of scrub, wash, oil, lotion and cream that you put on yourself.'
The Pattern Body Collection is available on August 21 at patternbeauty.com, and will be available at Ulta Beauty on August 29 and Sephora on September 5.
Ellis Ross said previously that, when Pattern launched in 2019, the brand had 'been 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008 right after Girlfriends), two years of working with chemists and 74 samples later.' She called the company 'a brand that brings together all the pieces that I've been looking for: the line of haircare and styling tools that I wish had always existed.'
'Pattern was created to bring curly, coily and tight hair textures to life, to empower others to gain a loving relationship with their hair and to celebrate it for what it is—magic,' she continued in a post on the company's website. 'I couldn't be prouder of my hair journey and where it has taken me.'
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