Jedward teams up with Lidl to mark store's 25th anniversary in Ireland
The clothing and summer accessories launch "is a colourful, tongue-in-cheek tribute to Lidl's cult status and customer loyalty over the past two and a half decades".
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From June 19th, Lidl shoppers can pick up the limited-edition blue, yellow and red themed merchandise.
Products in the range start from €1.49.
The men's and women's fashion range include blue and yellow crocs-inspired clogs (€3.99) and sliders (€3.99), branded t-shirts (€3.49), short sleeved shirts (€5.99), and bucket hats (€4.99), as well as Lidl socks (€1.49), shorts and co-ord casual zip-up tracksuit jackets and shorts (from €14.99).
Speaking about Lidl's 25th anniversary in Ireland and the latest middle aisle products, John and Edward Grimes said: 'We're so excited to join forces with Lidl to launch their new range of iconic merch to celebrate their 25th birthday. We've grown up with Lidl and getting to front a campaign with such bold looks is absolutely Jepic. The shoot was a blast – the middle aisle became our catwalk as we went full festival in Lidl couture.
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"We love the bright colours – you'll definitely spot us at this summer's festivals in our matching bucket hats and branded shirts. The bucket hats are perfect for disguises and fit our quiffs perfectly. The shorts are super comfy – we feel like Paul Mescal showing off our Irish legs. We're even thinking of running the Dublin marathon in Lidl gear.
"We've had famous friends asking for the Lidl sliders so we can all twin on holiday. And we have fond memories of our Grandad surprising us with gems from the iconic middle aisle – he'd be so proud. Lidl has always been part of our lives, and now it's part of our wardrobe too.'
2025 marks a milestone for Lidl, having opened its very first stores 25 years ago in Limerick, Letterkenny, Mullingar, Athlone, Cavan, Ballinasloe and Portlaoise.
Today, Lidl operates 186 stores nationwide, employing over 6,500 and was recently named Ireland's Most Reputable Food Retailer in the Ireland RepTrak® 2025 study of 100 organisations.
The new merchandise range will be available in Lidl stores from Thursday, June 19th while stocks last.
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