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Sam Fender rocks out with The War On Drugs' Adam Granduciel at Coachella

Sam Fender rocks out with The War On Drugs' Adam Granduciel at Coachella

Perth Now21-04-2025
Sam Fender rocked out with special guest Adam Granduciel of The War On Drugs at Coachella.
The Geordie rocker had a surprise in store for fans at his second set in the Californian desert on Saturday (19.04.25).
Granduciel produced Fender's latest LP 'People Watching' and he joined him to perform the title track, plus 'Tyrants', 'Seventeen Going Under' and 'Hypersonic Missiles'.
During weekend one, Fender spilled that he previously rejected the chance to perform with Joni Mitchell after he "completely bottled it".
The BRIT Award-winning star recounted being asked to visit the folk rock legend's home to take part in one of her legendary 'Joni Jam' sessions - but he chickened out.
Speaking to KROQ-FM at Coachella, he spilled: 'Can I tell you something mental? I got offered to go to a Joni Jam. You know how people were going to Joni's house, and I didn't go.
'Honestly, it was nerves. I was like, 'There's no way I can sit next to Joni Mitchell and be like do you want to listen to this?'
'I was like, 'Does she even want these people around?' Obviously, she did, but yeah, I got offered the chance to go, and I bottled it. I completely bottled it.'
Fender admitted it's one of the biggest "regrets" of his life.
He added: 'It's one of my great regrets, it really plays on my mind.'
Mitchell first held the jams with musician pals Brandi Carlile and Marcus Mumford after she suffered a stroke in 2015, to ease herself back in to performing.
In 2022, she revived the series for her performance at the Newport Folk Festival in 2022 and a concert in Washington.
Last year, Mitchell played a one-off concert at the Hollywood Bowl on October 19, with special guests including Sir Elton John, Brandi Carlile, Annie Lennox and more.
Meanwhile, Cameron Crowe is working on a biopic about the 'Big Yellow Taxi' hitmaker.
Meryl Streep, 75, was allegedly being eyed to Mitchell later in life in the as-yet-untitled movie.
Speaking about the flick to Ultimate Classic Rock last year, 'Almost Famous' director Crowe said: 'I'm super-excited. We're going to start it by the end of this year and hopefully have it done for Christmas next year.
It's Joni's life, not through anybody else's prism. It's through her prism. It's the characters who impacted her life that you know and a lot that you don't know. And the music is so cinematic."
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Seraphinne Vallora was initially founded as a jewellery label before pivoting into providing AI-led marketing services. 'We realised that to sell this jewelry, we had to put a lot of good content out there that attracted people. But we didn't have budgets at the time to hire real people to be the face of our brand, so we tried to make our own model,' Petrescu explained. As architecture graduates, both Petrescu and Gonzalez were well versed in photography, drawing and digital media, so they turned to AI to create a model that would tout their products online. The results, according to Petrescu, were positive. 'We had millions of views on our Instagram Reels and tens of thousands of likes on some posts,' she said. The novelty of an AI model has appealed to many, added Gonzalez. 'The reason it went viral was because people were like, 'oh my god, is she real?'' she said. Lack of diversity Guess is not the only brand to have used AI models. 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In an October 2024 interview with Bloomberg, Mango's CEO Toni Ruiz justified the use of AI models, saying that advertising could be created more quickly. 'It's about faster content creation,' he said. Mango did not reply to CNN's request for comment. Levi's responded to criticism at the time of its announcement, clarifying that it was not 'a means to advance diversity' and the company remained committed to working with diverse models. The brand added it would not scale back live photoshoots with models. Noticeably, the AI models shared by Seraphinne Vallora on its Instagram are largely white and have conventionally attractive features, such as luscious hair, a fit body and facial symmetry, which align with widely held societal standards of beauty. Asked why there isn't greater diversity among Seraphinne Vallora's AI models, Petrescu said there were no technical limitations, but they simply followed directions from clients. She added that on testing a variety of models, they 'saw what works best with the public. We saw what people responded to.' The varied responses to their AI models have been considerable, said Gonzalez, with likes on a single Instagram post ranging from a few hundred going up to tens of thousands. 'To create an AI model, it takes time, so we want to make sure that people engage with it,' Gonzalez noted. For Sara Ziff, who started work as a model in New York at age 14 and is the founder and executive director of the non-profit organisation Model Alliance, the concerns around AI are not unfounded. As the technology becomes more widely adopted, Ziff argued that brands and creators must consider 'how it can best be rolled out and how it can be used responsibly,' she said. 'We need to ask who's getting paid, who's getting seen and who gets erased.' 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The first images, using AI-made photos of models, were released this month. In a statement provided to CNN, H&M's chief creative officer Jörgen Andersson said the company would not change its 'human-centric' approach and was simply 'exploring how AI can enhance the creative process.' He added: 'We recognise that there are many questions and concerns around our engagement in AI, however, we are committed to approach this ethically, transparently, and responsibly.' Some luxury brands have experimented with technology to create digital doubles. In 2021, Dior created a digital version of real-life ambassador Angelababy (who has been dubbed the 'Kim Kardashian of China' due to her prolific appearances and extravagant lifestyle) to virtually attend its fashion show in Shanghai. A computer-generated version of supermodel Naomi Campbell appeared in Burberry's campaign that same year. Recalling her previous experience working for an online luxury retailer, Lara Ferris — now strategy director of Spring Studios, a global creative agency with clients such as Louis Vuitton, Tom Ford and Estée Lauder — said: 'Ten years ago, they tried to shoot products at volume. Clothes like T-shirts, shorts, coats and dresses would be photographed and transposed onto an online model. There was no human involved.' The use of AI models allows companies 'to create images at scale very quickly,' said Ferris. It's indicative of the rapid growth and globalisation of the fashion industry, which has created tremendous ethical and environmental problems. 'We've always struggled with appetite and demand, and this is how the industry keeps up. The fact that you can create an image and reproduce that across thousands of products is very mass. But does it feel premium? No,' she concluded. Michael Musandu, the CEO and founder of digital model studio which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realise, and that brands of all sizes are simply not disclosing it because there is no legal obligation to. The recent sale of Musandu's company to digital design firm Browzwear is a testament to the growing opportunities in the space, he said. Like many AI model creators, Musandu insists his work is supplementary and not intended to replace real-life models. 'We launched by solving a massive problem, which is people of color feeling underrepresented while shopping online. I never got to see models that looked like myself,' said Musandu, who was born in Zimbabwe, raised in South Africa, and studied computer science and AI in the Netherlands, where he is currently based. 'We need to ask who's getting paid, who's getting seen and who gets erased.' As diversity in fashion continues to be a priority, brands are still shooting with real models but using AI to increase their output, said Musandu. 'There is no brand that we work with that is scaling down on traditional photography.' Musandu added that it would be impossible to entirely replace real-life models, who 'can create genuine connection with consumers.' Spring Studios' Ferris agrees, noting that the most successful models and online influencers today, such as Julia Fox, Gabbriette and Olivia Neill, are not traditional in that they are not 'statuesque and don't speak,' but they have a large fanbase because they are 'really active online and engaged with their communities.' While it will become 'increasingly difficult' to tell an AI model apart from a real-life person online, Ferris argued that the latter's personalities will set them apart and become an even greater asset. Still, the further use of AI in fashion is just another potential risk for models, who have historically lacked protection in the workplace and across the sector. It's what the New York State Fashion Workers Act, which took effect in June, seeks to do (the new law, co-sponsored by Ziff's Model Alliance, regulates model management companies, provides complaint procedures and sets up penalties for violations). 'I don't think that the use of AI is inherently bad, but it will be used to exploit people without the proper guardrails in place,' said Ziff. The new law, she added, 'is not a silver bullet by any stretch, but it's a starting point.'

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