Cécred launches US pop-up tour
Cécred announced on Tuesday the launch of the "Cécred Roadshow", a nationwide mobile pop-up tour that will activate at every U.S. stadium location of Beyonce's Cowboy Carter Tour.
The tour will officially kick off in Inglewood at SoFi Stadium on April 28 and will follow the Cowboy Carter Tour across the U.S., with stops in Chicago, NYC/New Jersey, Houston, Washington D.C., Atlanta, and Las Vegas.
In addition to stadium events, the Roadshow will visit select Ulta Beauty locations in major cities during the tour, including Los Angeles (May), Chicago (May), Houston (June), and Atlanta (July).
The Cécred Roadshow will offer a range of interactive experiences designed to educate, engage, and celebrate hair of all types and textures. Housed inside a custom chrome-wrapped trailer, the mobile experience features immersive displays, product demos, and a Cécred salon stage. Fans can take part in hands-on moments and photo ops, including the Cécred Fan Cam and larger-than-life product installations.
Guests will also receive exclusive Cécred samples and limited-edition merchandise available only at roadshow stops.
The tour marks the first multi-city pop-up tour and follows the success of Cécred's first pop-up in SoHo last fall, and most recently, a record-breaking retail debut at Ulta Beauty.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
26-04-2025
- Fashion Network
Drake launches eau de parfum 'Summer Mink'
Better World Fragrance House, the high-end fragrance label founded by Drake, launched on Friday its first-ever eau de parfum, dubbed "Summer Mink". Crafted in collaboration with senior perfumer Michael Carby of Givaudan, Summer Mink is an amber woody scent that invites wearers to indulge in the luxury of mink during the heat of summer. It opens with Italian citrus, clary sage, and petitgrain, moves into jasmine sambac and rose oil spices, and finishes with base notes of vetiver, ambrofix, and musk. It comes in a globe-shaped bottle, draped in the brand's signature midnight blue. 'Summer Mink was inspired by a yin yang principle of fusing warm, creamy base notes with cold spices and sparkling citruses,' said Carby. 'The ingredient composition was uniquely crafted to reflect a multinational culture with aspirations toward a Better World.' Now available on the brand's website and rolling out exclusively online at Ulta on May 11 and in-store nationwide on May 12, Summer Mink marks the first men's fragrance founded by a celebrity to enter Ulta Beauty's fragrance portfolio. The 3.4 oz Eau de Parfum Spray retails for $148. 'This launch marks an exciting new chapter in our partnership with Drake, driven by a shared passion for innovation, quality, and design,' added Lori Singer, president of Parlux Ltd. 'With its striking bottle and meticulously crafted scent, Summer Mink delivers a standout fragrance experience. Its exclusive nationwide debut at Ulta Beauty, across more than 1,400 doors, represents a major milestone for Better World Fragrance House—bringing Drake's vision to life for an even broader audience through a premier retail destination. We're thrilled for consumers to experience it.'
Fashion Network
26-04-2025
- Fashion Network
Drake launches eau de parfum 'Summer Mink'
Better World Fragrance House, the high-end fragrance label founded by Drake, launched on Friday its first-ever eau de parfum, dubbed "Summer Mink". Crafted in collaboration with senior perfumer Michael Carby of Givaudan, Summer Mink is an amber woody scent that invites wearers to indulge in the luxury of mink during the heat of summer. It opens with Italian citrus, clary sage, and petitgrain, moves into jasmine sambac and rose oil spices, and finishes with base notes of vetiver, ambrofix, and musk. It comes in a globe-shaped bottle, draped in the brand's signature midnight blue. 'Summer Mink was inspired by a yin yang principle of fusing warm, creamy base notes with cold spices and sparkling citruses,' said Carby. 'The ingredient composition was uniquely crafted to reflect a multinational culture with aspirations toward a Better World.' Now available on the brand's website and rolling out exclusively online at Ulta on May 11 and in-store nationwide on May 12, Summer Mink marks the first men's fragrance founded by a celebrity to enter Ulta Beauty's fragrance portfolio. The 3.4 oz Eau de Parfum Spray retails for $148. 'This launch marks an exciting new chapter in our partnership with Drake, driven by a shared passion for innovation, quality, and design,' added Lori Singer, president of Parlux Ltd. 'With its striking bottle and meticulously crafted scent, Summer Mink delivers a standout fragrance experience. Its exclusive nationwide debut at Ulta Beauty, across more than 1,400 doors, represents a major milestone for Better World Fragrance House—bringing Drake's vision to life for an even broader audience through a premier retail destination. We're thrilled for consumers to experience it.'
Fashion Network
26-04-2025
- Fashion Network
Drake launches eau de parfum 'Summer Mink'
Better World Fragrance House, the high-end fragrance label founded by Drake, launched on Friday its first-ever eau de parfum, dubbed "Summer Mink". Crafted in collaboration with senior perfumer Michael Carby of Givaudan, Summer Mink is an amber woody scent that invites wearers to indulge in the luxury of mink during the heat of summer. It opens with Italian citrus, clary sage, and petitgrain, moves into jasmine sambac and rose oil spices, and finishes with base notes of vetiver, ambrofix, and musk. It comes in a globe-shaped bottle, draped in the brand's signature midnight blue. 'Summer Mink was inspired by a yin yang principle of fusing warm, creamy base notes with cold spices and sparkling citruses,' said Carby. 'The ingredient composition was uniquely crafted to reflect a multinational culture with aspirations toward a Better World.' Now available on the brand's website and rolling out exclusively online at Ulta on May 11 and in-store nationwide on May 12, Summer Mink marks the first men's fragrance founded by a celebrity to enter Ulta Beauty's fragrance portfolio. The 3.4 oz Eau de Parfum Spray retails for $148. 'This launch marks an exciting new chapter in our partnership with Drake, driven by a shared passion for innovation, quality, and design,' added Lori Singer, president of Parlux Ltd. 'With its striking bottle and meticulously crafted scent, Summer Mink delivers a standout fragrance experience. Its exclusive nationwide debut at Ulta Beauty, across more than 1,400 doors, represents a major milestone for Better World Fragrance House—bringing Drake's vision to life for an even broader audience through a premier retail destination. We're thrilled for consumers to experience it.'
