Hello Kitty owner promotes 'edgy' Kuromi in diversification drive
YURIKA YONEDA
TOKYO -- A Netflix series featuring mischievous imp-like character Kuromi created by Japan's Sanrio will launch later this month, in the latest push by the company behind Hello Kitty to build up its brands' international following.
The animated series titled "My Melody & Kuromi" is the Japanese entertainment company's latest collaboration with the streaming service as it tries to extend and deepen its characters' global fan base.
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