logo
Women's elite sports revenues to surpass $2.35 billion globally, Deloitte reports, yet imbalances persist

Women's elite sports revenues to surpass $2.35 billion globally, Deloitte reports, yet imbalances persist

CNN18-03-2025

Women's elite sports revenues are projected to reach a record $2.35 billion this year, according to Deloitte, more than triple the market size in 2022.
The consulting firm released its updated figures and projections for women's elite sports revenues across matchdays, broadcasts, and commercial deals this week, calling 2024 'a landmark year for women's sports, shattering expectations and exceeding Deloitte's initial projections.'
In the past year, major headlines included: women Olympians at the Paris Games generating over 50% of social media engagement despite their competitions being featured less than men, the WNBA securing a new broadcast deal amid record interest and viewership, NWSL players securing a new Collective Bargaining Agreement (CBA), and AC Milan becoming the first European soccer club to guarantee automatic contract renewals for players who become pregnant in the final year of their contract.
The underlying context of the report, though, was how disparities between sports, markets, and even within leagues persist.
Basketball and soccer are expected to remain the highest revenue-generating sports at 44% and 35%, respectively. While North America (59%) and Europe (18%) continue to top the list of global markets.
Even in one of those top earning sports, discrepancies remain. FIFA's annual Women's Football Benchmarking Report was also released this week and revealed the average women's soccer player makes $10,900 a year, but the number is skewed upwards by the 16 global clubs that paid an average salary of over $50,000. As a result, many of the world's women soccer players actually make far less than the $10,900 figure.
The implications go far beyond salary, too. Clubs that pay more than $5,000 were more likely to provide non-financial benefits – like health insurance, housing benefits, etc. – than those who do not.
Furthermore, clubs from FIFA-defined Tier 2 and 3 leagues – classified as 'aspiring' and 'emerging' leagues, respectively – were less likely to offer contracts a year or longer.
FIFA also found higher salaries were related to better performances on the pitch.
Deloitte Sports business group knowledge and insights lead Jennifer Haskel said while there have been positive signs in women's sport, there is still plenty more room for improvement.
'Women's sport is rewriting the playbook and challenging traditional norms to redefine the future of the industry. In 2025 and beyond, the challenge will be for the sports' industry, brand partners and investors to do things differently,' Haskel said in the report.
'Increasing strategic investment is more important than ever to drive a professional global landscape and create an engaging industry for generations to come.
'It is crucial for women's sport organisations to implement the right structures, develop a clear plan for investment, and define a long-term vision for their place within a rapidly evolving global industry.'

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Fans Are Worried After Reported Seattle Storm News
Fans Are Worried After Reported Seattle Storm News

Yahoo

time29 minutes ago

  • Yahoo

Fans Are Worried After Reported Seattle Storm News

Fans Are Worried After Reported Seattle Storm News originally appeared on Athlon Sports. Currently holding a 4–4 record, the Seattle Storm has experienced both impressive victories and disappointing losses so far during their 2025 season. Their star point guard, Skylar Diggins, leads the team with an average of 16.8 points and 6.4 assists per game, while Nneka Ogwumike contributes around nine rebounds per game. Their recent 83–77 victory over the Dallas Wings snapped a three-game losing streak on Tuesday. Advertisement But off the court, the Storm have faced challenges. It was announced on Wednesday morning by sports journalist Khristina Williams that there is currently an investigation being launched into the Storm's coaching staff by the WNBA and league security. Williams provided no additional information about the case, which caused confusion and suspicions from fans. "why kind of investigation?" a fan asked on X. "that's very broad." An X user wrote, "Will like to read the details on this." "For what?" another wrote. "This post is so vague." Advertisement "Excuse me?????," an X user posted. "AND league security?!?" someone commented. "Dang." "Jewel tried to tell everybody," one fan wrote. Jewell Loyd, who now plays for the Las Vegas Aces but originally played for the Storm for 10 seasons, filed a complaint against Noelle Quinn and the coaching staff back in November 2024. An investigation was conducted, but it concluded without finding any violations. Lloyd requested a trade hours after the conclusion was announced. Las Vegas Aces guard Jewell Loyd (24) shoots a foul shot against the Washington Mystics in the second quarter of the game at Michelob Ultra Arena. Mandatory Credit: Candice Ward-Imagn Images The news of the investigation was released hours after Chinese basketball player Li Yueru requested a trade. Many are wondering if her requesting a trade has anything to do with the investigation. Advertisement "Can we get an update?" a user asked Williams, who has not posted on X for the past hour. "Does this have to do with the recent trade request????" "Li said 'I don't want no part in this. Get me outta hereeee,'" a WNBA fan account joked. Another joked, "WNBA don't overreact to a trade request challenge: impossible." "Where there's constant smoke 💨…." someone speculated. Atlanta Dream center Brittney Griner (42) and Seattle Storm center Li Yueru (28).John Froschauer-Imagn Images Seattle or the WNBA has yet to comment on the ongoing investigation, and additional details have not been released. The Storm is set to play against the Phoenix Mercury on Saturday. Advertisement Related: Indiana Fever Responds to WNBA Investigation Involving Angel Reese This story was originally reported by Athlon Sports on Jun 4, 2025, where it first appeared.

Intelligent Airways Transportation Industry Analysis Report 2025-2034: Digital Twins and Predictive Models Revolutionizing Operations
Intelligent Airways Transportation Industry Analysis Report 2025-2034: Digital Twins and Predictive Models Revolutionizing Operations

Yahoo

time29 minutes ago

  • Yahoo

Intelligent Airways Transportation Industry Analysis Report 2025-2034: Digital Twins and Predictive Models Revolutionizing Operations

The Intelligent Airways Transportation Market is valued at USD 18.4 billion in 2025 and is projected to reach USD 41.9 billion by 2034 with a 9.6% CAGR. Key trends include AI-driven operations, digital twins, and biometric security, driven by rising air traffic and sustainability demands. Chief markets are North America, Europe, and Asia-Pacific. Intelligent Airways Transportation Market Dublin, June 12, 2025 (GLOBE NEWSWIRE) -- The "Intelligent Airways Transportation Market 2025-2034" has been added to offering. The Intelligent Airways Transportation Market is projected to reach a valuation of USD 18.4 billion by 2025, with an anticipated CAGR of 9.6% leading to USD 41.9 billion by 2034. This market is driving the advancement of smart aviation infrastructure, leveraging data-driven systems, automation, and AI to refine airline operations, passenger experience, and air traffic control. With global air travel on the rise, airport efficiency demands, and a growing emphasis on sustainability, the integration of intelligent systems in air transportation has become vital. Airlines and airport authorities are investing in AI-powered predictive maintenance, automated check-in systems, smart baggage handling, and biometric identification to facilitate seamless passenger journeys. These technological advancements significantly reduce delays, enhance safety, and cut operational costs. The market's development is influenced by the intersection of digital transformation strategies and the need to manage increasing air traffic congestion in major hubs. The ongoing convergence of cloud computing, IoT, machine learning, and 5G connectivity sets the pace for modernization in air transport. As of 2024, a spectrum of stakeholders, from aviation IT companies to AI startups, is collaborating to create scalable and interoperable solutions. The implementation of these technologies is no longer limited to international airports but is expanding to regional facilities, signaling a broadened market scope. Notably, in 2024, key airports like Changi, Heathrow, and Atlanta Hartsfield have adopted AI-driven decision-making across operations, employing digital twins and machine learning to enhance resource management dynamically. In response to increasing post-pandemic travel demands, the aviation industry accelerated digital upgrades, particularly in areas boosting passenger facilitation and operational resilience. Biometric security systems have become prevalent, backed by the U.S. TSA and European regulators, promoting facial recognition for boarding and security checks. Real-time analytics equipped airports to counteract disruptions caused by weather or equipment failures proactively. Green aviation initiatives have aligned with intelligent transport systems, focusing on monitoring carbon footprints and optimizing energy consumption. Platforms such as SITA Flex and Amadeus Airport Management have been updated to accommodate agile deployments across various airports. Cybersecurity has become a prominent concern, with a focus on implementing zero-trust architectures to protect the interconnected aviation networks. The developments of 2024 emphasize a pressing need for digitizing aviation infrastructure while securing adaptability and regulatory compliance amidst global uncertainty. Looking toward 2025 and beyond, the market is likely to shift toward hyper-personalization and cognitive automation. Airlines will not only use AI for operations but also to offer bespoke in-flight services and loyalty programs, catering to individual passenger preferences. Future AI-powered control towers are set to revolutionize air traffic management, particularly in congested airspace. The integration of autonomous vehicles, including luggage carriers and airside logistics robots, will advance, propelled by public and private investment. This technological evolution will be supported by global aviation authorities working towards establishing unified digital governance frameworks that enable interoperability and data sharing across international terminals. The advent of eVTOL (electric vertical take-off and landing) aircraft will necessitate synchronized airspace and urban mobility management systems. Looking ahead, the potential inclusion of quantum computing and neuromorphic chips in R&D could further revolutionize high-volume decision-making systems. As geopolitical shifts and environmental regulations mold aviation priorities, intelligent transport systems will be pivotal in ensuring operational flexibility, sustainability, and customer-focused air travel solutions. Key Insights Intelligent Airways Transportation Market Airports are increasingly adopting digital twin technology to optimize operations and improve efficiency. Biometric and facial recognition technologies enhance security and streamline passenger journeys. AI and ML are pivotal in demand forecasting and resource allocation, enhancing operational efficiency. The trend toward multi-airport system coordination is on the rise, optimizing air traffic management. Sustainability is becoming central, with smart platforms monitoring energy use and supporting environmental goals. Cloud infrastructure advancements facilitate rapid deployment of smart transport systems. Enhanced passenger expectations for tech-driven experiences drive investment in intelligent automation. Integration challenges of legacy and modern systems remain, impacting timelines and costs. Cybersecurity investment is essential to combat increasing threats to aviation networks. Key Attributes: Report Attribute Details No. of Pages 150 Forecast Period 2025 - 2034 Estimated Market Value (USD) in 2025 $18.4 Billion Forecasted Market Value (USD) by 2034 $41.9 Billion Compound Annual Growth Rate 9.5% Regions Covered Global Companies Featured Amadeus IT Holding S.A. Cisco Systems Inc. Indra Sistemas S.A. International Business Machines Corporation Nippon Electric Company Limited Siemens AG Rockwell Collins Inc. Societe International de Telecommunications Aeronautiques Unisys Corporation Honeywell International Inc. Zhongxing New Telecommunications Equipment Co. Ltd. Microsoft Corporation Oracle Corporation Thales Group Inc. Raytheon Technologies Corporation Saab AB L3Harris Technologies Inc. Frequentis AG ADB SAFEGATE Northrop Grumman Corporation Saipher ATC Lockheed Martin Corporation Airbus SE Adacel Technologies Limited SkySoft-ATM Threod Systems Intelcan Technosystems Inc. Leonardo S.p.A. ALTYS Technologies Skygyuid For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Intelligent Airways Transportation Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Sign in to access your portfolio

Caitlin Clark's Former Teammate in Tears After WNBA Game
Caitlin Clark's Former Teammate in Tears After WNBA Game

Yahoo

time30 minutes ago

  • Yahoo

Caitlin Clark's Former Teammate in Tears After WNBA Game

Caitlin Clark's Former Teammate in Tears After WNBA Game originally appeared on Athlon Sports. The Seattle Storm defeated the Minnesota Lynx at the Climate Pledge Arena in Seattle with a final score of 94-84. The Lynx were undefeated so far during the 2025 WNBA season until Wednesday evening. Advertisement Storm forward Nneka Ogwumike led the way with 21 points and 10 rebounds, while guard Erica Wheeler added 20 points and nine assists. Gabby Williams filled the stat sheet with 12 points, eight boards, seven assists and four steals. Despite a strong night from Lynx's star player Napheesa Collier, who finished with 25 points and nine rebounds, Minnesota couldn't overcome second-half turnovers and defensive lapses. A late push from the Storm's veterans sealed the win and snapped the Lynx's 9–0 start. Phoenix Mercury forward Satou Sabally drives around Seattle Storm forward Ezi Magbegor and guard Erica Scuteri-Imagn Images Wheeler had a phenomenal performance on Wednesday night, a reminder of the veteran poise she once brought to the court alongside Caitlin Clark with the Indiana Fever. She initially played for Indiana from 2016-2019, and then returned for another two seasons in 2023 and 2024. Advertisement After the game, Wheeler became emotional during her postgame interview that was broadcast in the arena, tearing up as she reflected on the team's effort and what the win meant to her. Before the guard spoke, cameras caught her using her jersey to wipe her tears away before speaking into the microphone. "You guys are amazing," Wheeler said to the crowd. "What, today is Wednesday? You guys got off work to come see us? That's hard. That's dedication. That's love. And that's what I've been feeling since I've been here. That's why I'm emotional." According to ESPN, the Rutgers alum has been a steady contributor for the Storm so far this season, averaging 9.8 points, 3.6 rebounds, 3.6 assists and 0.6 steals over 21.9 minutes in nine games, shooting 49.3% from the field and 42.1% from three, with an 87.5% free‑throw rate. Advertisement Wheeler also gave a huge shoutout to her team and the coaches after the Storm's win. "It's not about me. It's about the team," Wheeler said. "It's about us sticking together, coaches believing in us and this (explicit) feels good." The Storm will be playing against the Golden State Valkyries on Saturday at 8:30 P.M. ET. Related: Fans Are Worried After Reported Seattle Storm News This story was originally reported by Athlon Sports on Jun 12, 2025, where it first appeared.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store