BTS mania sweets Rakshabandhan markets with RJ-themed rakhis: Desi ARMY celebrates with heart and humor
A fan in Hyderabad spotted a store selling rakhis featuring RJ, the adorable alpaca character designed by Jin for the BT21 brand. These rakhis, reportedly priced between Rs 10 and Rs 15, are simple, affordable, and already stirring excitement online.
Desi ARMY reacts
Once the photo of the RJ-themed rakhi began circulating online, Indian fans couldn't hold back. Many shared their reactions on social media, with some saying they'd wear the rakhi as a bracelet rather than tying it on a sibling.
One fan wrote, 'Mereko rakhi pehna do. I promise I'll protect you.' Another chimed in, 'I'm not even a Hindu, but WELL GIVE IT TO ME IMMA KEEP IT AS A GIFT.' Others joked about buying the rakhi 'in the name of their brother' just so they could keep it themselves.
It's a small but joyful reminder of how BTS connects people across cultures and traditions, especially in a country where their music is already on repeat in millions of homes.
by Taboola
by Taboola
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What's next For BTS?
Fans aren't just celebrating the merchandise, there's bigger news. BTS recently returned as a full unit, dropping their live album Permission to Dance On Stage – Live on July 18. This will be marking their first major release after three years. With their military service now complete, the members — RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook — are currently in the US working on a new album, expected to release between March and May 2026.
Adding to the buzz, HYBE is set to launch HYBE India by this September or October. Although an India stop on their world tour hasn't been confirmed yet, fans are hopeful — and in the meantime, they have RJ rakhis to keep the spirit alive.
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