Generali Group and Central Bank of India announce new brand identity for life, non-life JV
and state-owned
Central Bank of India
on Monday announced a new brand identity for their life and general insurance joint venture -
Generali Central
.
The new brand names -
Generali Central Life Insurance
and
Generali Central Insurance
- represent the coming together of both companies to protect what customers value most: their family, their health, their assets, and their future, a joint statement said.
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The
Mumbai-based bank
had acquired a 25.18 per cent equity stake in the life insurance company and a 24.91 per cent stake in general insurance firm in June this year.
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The Generali Central brand launch includes a new visual identity, including a new logo and typography, as well as a new website and revamped social media presence.
In August 2024, the
Central Bank of India
had announced that it emerged the successful bidder for the
stake acquisition
of
debt-ridden Future Enterprises Ltd
(FEL) in life and general insurance venture.
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The bank was declared as the successful bidder by the Committee of Creditors (CoC) for the sale of Category 1 assets of FEL in both life and non-life ventures with Generali of Italy.
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