Customers heartbroken after Perth fashion brand closes down
It is the end of an era for a popular fashion label formed by a Perth mother and daughter.
Remi Label was founded eight years ago by Remi Lane and her mum, Carilyn, after the duo dreamt of pursuing a career in fashion.
The brand was inspired by 1970s fashion, known for its quality and ethically handmade pieces.
The news of its closure was announced on Thursday via an Instagram post shared with more than 17,000 followers.
'With a mix of sadness and excitement for the future, we're writing to share that Remi Label is officially closing its doors,' the post said.
'Eight years ago, Remi began as a dream between a mother and daughter — Carilyn and Remi — and with a lot of passion (and a little bit of magic), we launched our very first collection at Perth Fashion Festival.'
Since then, Remi has been stocked in many boutiques around the world, such as The Iconic, but the pair said nothing beats the feeling of seeing a member of the public wearing their beloved brand.
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'But nothing, truly nothing, has ever compared to the feeling of spotting someone wearing Remi in the wild.
'That rush, that joy, that indescribable pride… It's something we'll carry with us forever.
'I still remember the first person I saw wearing Remi, it was Splendour in The Grass and she was wearing our Farrah Flares and matching top, what a BABEEE! My heart was going to friggen explode!'
Loyal customers took to Instagram to share their devastation at the closure.
'I will treasure my remi pieces forever! I still have my top from the first collection,' one person said.
Another said: 'I'm literally heartbroken but so excited to see what's in store for you guys next.'
'Nooooo, my heart is breaking 💔 my favourite clothes that I go back to over and over again in my closet are all Remi. I look forward to your releases each year so I can add more to collection,' a third added.
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Staff from Fremantle store Three Stories said they would miss stocking the label on their racks.
'Congrats on all you two achieved and all the best for your next endeavours,' they said.
Lane dreamed of becoming a fashion designer at the age of 10 and eventually began her journey to achieve her goal by studying fashion design and business over four years.
After her studies, Lane's real-world experience came from working as a designer and assistant in well-known fashion houses and as a stylist for one of Australia's biggest corporations.
Remi will hold its final closing down sale on Saturday at 10am.
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