Tesco's birthday cake sandwich is leaving shoppers divided
It comes just weeks after a similar "strange" strawberries and cream sandwich from M&S also made headlines.
The new Tesco cake is causing a divide, with some shoppers loving it, but others not so much.
A photo was shared of the new Tesco sandwich on the Money Saving Central Facebook group, which has already received hundreds of comments.
One person said: "Absolutely not, just when strawberries and cream couldn't get worse."
Another added: "Maybe if it was cake cut to look like a sandwich I'd have it but not if it's on bread. Yuck."
The sandwich has also been discussed on the Tesco page on Reddit.
One confused person said: "What am I actually looking at?"
Another described the sandwich as "utter filth", and another said it was "weird".
However, not everyone disagrees with the flavour, with some looking forward to trying it.
"This reminds me of when I tried sprinkles on buttered bread. Game changer," said one.
A second person said: "Is it just me who actually wants it."
Some shoppers also compared it to Fairy Bread, which is popular in Australia.
Often served at parties, it is sliced white bread spread with butter or margarine and covered with sprinkles.
The divide over Tesco's new sandwich comes after the M&S strawberries and cream sandwich made waves in the supermarket community.
The £2.80 'game-changing' limited edition Red Diamond Strawberry & Creme Sandwich was inspired by Japanese 'sweet sandos', or fruit sandwiches, M&S said.
It is filled with the fruit and light whipped cream cheese on fluffy, sweetened bread.
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Many described the product as "weird", but many others enjoyed the creation.
M&S Food first sold freshly made sandwiches in the 1920s, and expanded sales with pre-packed sandwiches in the 1980s.
The retailer's food halls have sold four billion sandwiches to date.
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