Jimmy John's Taps ‘Heartthrob' ‘White Lotus' Star for ‘Steamy' Menu Collab
Jimmy John's menu is getting the summertime plot twist we can almost guarantee you never saw coming.
The popular sandwich chain first teased that something big was coming in a June 20 social media post. Now, it's laying out its plan to add some heat to its offers–but not that kind.
In a totally unexpected collaboration, Jimmy John's and Walton Goggins have a "steamy" offer for customers: buy a sandwich off its Summer Menu of Ultimate Temptation (S.M.U.T.) and unlock a access to a custom two-part romantasy audiobook, The Blade and the Brine, narrated by The White Lotusand Righteous Gemstones actor.
Related: Jimmy John's New Cookie Brings 'Burst of Sunshine' to Menus for Limited Time
The qualifying menu items include four sandwiches with just the right amount of spice, sauce, and kick.
Spicy East Coast Italian: As spicy as your favorite plot twist. A tasty Italian sandwich with a kick, made with a double serving of hand-sliced Genoa salami and capocollo, provolone cheese, oil and vinegar, onion, lettuce, tomato, mayo and topped with hot Jimmy Peppers®. To really turn up the heat, try it toasted!Beach Club: What goes better with a beach read than a Beach Club? Madewith hand-sliced turkey breast, provolone cheese, avocado spread, cucumber,lettuce, tomato, and mayo. Make it spicy by adding Kickin' Ranch!Ultimate Porker: The name says it all. Made with savory hand-sliced smokedham and applewood smoked bacon, topped with lettuce, tomato, and mayo. Try ittoasted to heat things up even more!Kickin' Ranch Chicken Wrap: A saucy pick for your saucy read. This wrap features fresh, all-natural chicken**, provolone, onions, lettuce, tomato, Jimmy Peppers and Kickin' Ranch - all wrapped in a soft flour tortilla.
As for the audiobook series, Goggins, 53, said it "has everything you want in a beach read-drama, desire, a little danger."
"Recording it got pretty steamy," he joked. "Pair it with a Jimmy John's sandwich and, well… things get hot, fast."
Related: Fans 'Nearly Choked' Over 'White Lotus' Star Walton Goggins' Barely-There Speedo Photos
Jimmy John's S.M.U.T. menu isn't sticking around for long, and neither is access to the exclusive audiobooks narrated by the heartthrob.
To unlock the series, customers must be a rewards member or join Jimmy John's Freaky Fast Rewards before purchasing. Then, while logged into their account, fans can use promo code BEACHREAD before checking out to receive part one of the audiobook series via email on July 1–but only on orders made between June 23 and June 29.
To receive part two, rewards members must order another qualifying sub from Jimmy John's S.M.U.T. online between July 1 and July 6. A bit complicated, but the company promises the sandwiches and the story will be so good, "you'll want to come back for seconds."
Next: Taco Bell's Newest Test Menu Item Has Everyone Saying the Same Thing
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