AI powered Sligo tourism initiative nominated for eGovernment Award
Developed by Sligo County Council in collaboration with ATU Sligo tourism students, the Ideas Engine is an AI-powered platform designed to spark creativity, inspire itineraries, and promote all corners of County Sligo to a national, and international audience. This exciting project is further building on the many new initiatives undertaken by the Tourism unit in the Council in recent times in the promotion of Sligo as a must-visit tourist destination.
The nomination highlights Sligo's commitment to leading the way in digital transformation within the public sector. Through projects like the Ideas Engine, overhaul of www.sligo.ie and ongoing promotional campaigns on social media platforms, Visit Sligo. lead out under the auspices of the Council, continues to champion digital approaches that support the Sligo Destination and Experience Development Plan.
As part of its ongoing digital strategy, Visit Sligo has significantly amplified its online presence, giving festivals and events a powerful platform on social media. From festivals with an international reach like Sligo Live to the culturally rich Remembering the Armada Festival in Grange, each event benefits from tailored digital campaigns that attract both locals and international visitors along the Wild Atlantic Way.
Cathaoirleach Cllr Donal Gilroy, welcomed the news: "This recognition for the Ideas Engine shows what can happen when innovation, local talent and a love for Sligo come together. Our county is bursting with energy, creativity and world-class festivals — there's never been a better time to visit. I encourage everyone to come to Sligo this year and experience one of our many unforgettable events for themselves."
The Ideas Engine is available on the Visit Sligo website at www.sligo.ie and continues to evolve as a cornerstone of the county's smart tourism strategy.
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