Norton teases upcoming bike ahead of November 4 debut at EICMA 2025
Interestingly, TVS and Norton are also said to be developing a middleweight category model to take on the likes of Royal Enfield and Triumph in India. This model, if realised, would allow Norton to tap into a broader audience while building its brand presence. However, there is no official confirmation on this front yet. View this post on Instagram A post shared by Automaniaczzz (@automaniaczzzofficial)For now, initial launches will arrive via the CBU (Completely Built Unit) route, but TVS is working towards local assembly in India in the future to make the brand more competitive. Among the speculated models is the high-performance Norton V4 range, comprising the V4 SV and V4 CR, powered by a 1200cc V4 engine producing 185bhp and 125Nm. These halo models could benefit from the India–UK Free Trade Agreement, which should make their price more attractive compared to other European rivals.TVS acquired Norton in 2020 for Rs 153 crore and has since invested over Rs 1,000 crore into revitalising the British brand. This investment has gone into developing a new R&D facility and setting up a modern manufacturing plant in Solihull, UK, with an annual capacity of 8,000 motorcycles. Norton reportedly plans to launch six new models globally by 2027, several of which are expected to make their way to India.Subscribe to Auto Today Magazine- Ends
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