Gen Z is bringing back this 90s fashion favourite – and it's not scrunchies
Gen Z wardrobes are already full of 90s and noughties fashion statements from scrunchies and chunky heeled boots to flared leggings.
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And now the latest nostalgic accessory making a big comeback is the humble 90s style digital watch.
Once a school uniform staple, vintage Casio timepieces are suddenly trending again among younger fashion lovers.
Affordable, nostalgic and just the right amount of ironic, these watches are fast becoming a must-have street style statement.
It's all part of the ongoing retro revival, where Gen Z continues to borrow and reinvent the style codes of the 1990s and early 2000s.
But unlike the more obvious comebacks - such as bucket hats, low-rise jeans and platform trainers - the vintage digital watch has quietly earned cult status as a cool and understated detail.
Danny Toffel, from Watches2U, understands exactly why the 90s models have come back into fashion.
He said: "These digital watches tick a lot of boxes for Gen Z.
"They're affordable - especially when compared to hundreds of pounds you have to shell out for a smartwatch - plus they offer that much-wanted nostalgia and are practical, too."
On TikTok, videos tagged #casio and #vintagewatch have racked up millions of views, with users styling classic Casio models alongside baggy jeans, crop tops and thrifted bomber jackets.
Fashion creators are pairing them with everything from tracksuits to blazers.
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Meanwhile, interest in old-school timepieces has seen a surge in resale platforms like Depop and Vinted.
Now high street stores and online retailers have started stocking updated versions of the retro designs, many for under £30.
Daniel added: "It's great to see the trend return for a younger generation, many of whom are rejecting a hyper-consumer lifestyle and instead want ways to be unique."
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