Minister of Social Solidarity Honors Lam Shamseya Cast, Applauds United Media Services for Impactful Drama

Egypt Today

13-04-2025

The Ministry of Social Solidarity hosted a special ceremony to honor the cast of the series Lam Shamseya.
Produced by United Media Services, the series aired during the holy month of Ramadan and was celebrated for its powerful social impact. The event was also attended by Counselor Amal Ammar, President of the National Council for Women, and Dr. Sahar El Sonbaty, President of the National Council for Childhood and Motherhood.
The Minister of Social Solidarity Maya Morse honored Mohamed El Saadi, Chairman of Media Hub and board member at United Media Services, director Karim El Shenawy, screenwriter Mariam Naoum, and the series's stars Amina Khalil, Ahmed El Saadany, Yousra El Lozy, Kamal Abu Raya, Tharaa Goubail, Yara Gobran, Ali El Beily, and content consultant for child psychology Sarah Aziz. Other honorees included Mohamed Serry (Project Manager), Saif Gowhar (Producer), Ahmed Farghaly (Executive Producer), Ali Hossam (Art and Set Director), Ghadeer Khaled (Costume Designer), Baher Rachid (Editor), and Mina Samy (Composer).
Dr. Maya Morsy presented honorary shields from the Ministry to both the heads of the National Council for Women and the National Council for Childhood and Motherhood, as well as UNICEF's representative. In turn, Counselor Amal Ammar awarded shields from the National Council for Women to the stars and creators of the series in recognition of their efforts.
Dr. Morsy expressed her delight at the overwhelming success and positive reception of the series, extending gratitude to United Media Services and the entire team behind Lam Shamsia. She emphasized how the show became a powerful tool for social awareness, calling it one of the standout dramas of Ramadan — a work destined to be remembered for its precision and impactful storytelling. 'Exceptional drama is a weapon for raising awareness and safeguarding our children,' she noted.
Dr. Morsy added that Lam Shamsia stirred much-needed conversations, with every scene offering lessons in ethics while respecting family values. She praised producer Mohamed El Saadi for his vision and commitment to socially impactful storytelling from the very start.
The Minister also highlighted the extensive research and collaboration behind the series, involving hotlines from both the National Council for Women and the National Council for Childhood and Motherhood, as well as coordination with UNICEF and the Ministry of Social Solidarity — all of which contributed to the show's polished and authentic outcome.
For her part, Counselor Amal Ammar underscored the transformative power of drama in shaping public consciousness, especially when tackling sensitive issues like child harassment — 'a silent crime that threatens the innocence of childhood and family security,' she said. She praised Lam Shamsia as an artistic masterpiece, commending its thoughtful, human approach to these complex topics. 'The show's success was no coincidence,' she stressed, 'but the result of a mature vision, skilled storytelling, and a shared dedication to producing a meaningful work.'
She continued, 'We all witnessed how the series mirrored reality without confrontation, encouraging viewers to reflect and take positive action. This is the essence of drama's role in raising social awareness and inspiring change.' Counselor Ammar proudly noted that the National Council for Women had been involved from the earliest stages of development, sharing real-life cases and insights with the creative team to enhance the show's authenticity.
Mohamed El Saadi, Chairman of Media Hub and board member of United Media Services, expressed his appreciation to the Minister for recognizing the cast and creators. He acknowledged the challenges of bringing the series to life, given its sensitive themes, and praised the cast and crew for their professionalism and care in handling every aspect of the project. 'Every word in the script was weighed like gold,' he said, 'which is why the series resonated so deeply with audiences. Art is the mirror of society and a force for shaping public awareness.'
The creators and stars of Lam Shamsia thanked the Ministry for the honor, reaffirming their commitment to delivering meaningful content that reflects real societal issues. They emphasized that the power of drama lies in its ability to convey genuine stories that inspire understanding and change.