'Luxury' business opens atria Watford location
A 'luxury' business has opened its 33rd location inside atria Watford shopping centre.
The High Street complex has welcomed London-based perfume brand Sunnamusk as the newest addition to its offering.
Its mall kiosk is now open just outside TKMaxx on the lower mall level.
'Say hello to luxury – Sunnamusk has arrived at atria Watford,' a spokesperson said yesterday (April 24). 'Step into a world of premium fragrances, perfume oils, and home scents that redefine elegance.'
Started in Whitechapel market by five brothers in 2009, the business aims to bring 'Eastern-inspired aroma' to the UK and Europe.Products include a wide range of long-lasting perfumes made with higher concentrations of essential oils, as well as home fragrances, perfume oils, and bespoke fragrances.
Sunnamusk currently has 23 branches in the UK, three in France, one in the Netherlands, three in Germany and three in Sweden.
The Watford branch offers a gift wrap service and is open 9am to 6pm Monday to Saturday and 11am to 5pm on Sundays.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
2 hours ago
- Yahoo
The cheapest grocery stores in 2025 have been named — and the first-place winner is expanding in NYC
Check out these checkouts. As food prices are expected to rise by up to 3.5% in 2025, according to the USDA, many Americans are looking for ways to keep their grocery bills in check. A recent study by MarketForce, which surveyed over 4,300 shoppers, highlights the grocery stores that best balance affordability with quality. Whether it's inflation, supply chain issues or simply the high cost of living, everyone could use a break at checkout. Here's your chance, according to the roundup, with seven grocers helping customers stretch their dollars without sacrificing taste or freshness. Lidl has been a rising star in the U.S. discount grocery scene, especially in NYC, where it has been expanding locations, including in Brooklyn. The store layout is inspired by European roots, which helps Lidl keep its overhead low by minimizing staffing and using a streamlined warehouse-style setup. This helps reduce costs for shoppers, making it one of the most budget-friendly options for families. According to the MarketForce study, an impressive 81.4% of customers return to Lidl because of its unbeatable value. The store's affordable pricing is made better with the quality of its products, the report notes. In addition to the usual grocery items, Lidl also surprises customers with seasonal and non-food items, from power tools to potted plants. If you've ever dreamed of paying Costco prices without the membership fee, WinCo Foods is where it's at. This employee-owned chain has become a household name in many parts of the U.S., with 139 locations spread across 10 states. WinCo operates a warehouse-style model focusing on low prices by cutting out the middleman. It buys directly from manufacturers and even has customers bag their own groceries. The strategy must be working: a whopping 73.1% of shoppers cited value for money as their main reason for frequenting WinCo. Its bulk sections are also noted as a treasure trove for those seeking to stock up on essentials like flour, rice and dried goods at steep discounts. Grocery Outlet's business model revolves around selling overstocked or discontinued items at discounted prices. Locations vary by region, but the appeal is universal: customers can score big on both name-brand and private-label products. Fresh produce, dairy and meat are always stocked, while their natural and organic sections offer a variety of specialty items like vegan and gluten-free foods — often for less than what you'd find at other places. Notably, 71.4% of shoppers reported returning to Grocery Outlet for the exceptional value it provides. Aldi's reputation for value is legendary — and the numbers don't lie. The MarketForce study found that 70.4% of shoppers favor Aldi for the exceptional value it offers. With a European-inspired model, Aldi keeps costs low by minimizing staff, using simple displays, and encouraging customers to bag their own groceries. Despite this no-frills approach, Aldi shoppers can find everything from pasta and canned goods to frozen items and fresh produce. If you're looking to make your budget stretch even further, Aldi is also home to great deals on dairy, baked goods and even alcohol. Known for its vast selection of high-quality store-brand products, Wegmans is a favorite among many shoppers, particularly in the Mid-Atlantic region. The family-owned grocer boasts more than 110 stores and has become well-known for its excellent customer service and affordable prices. A solid 68.7% of MarketForce respondents cited value for money as their main reason for choosing Wegmans. Wegmans stands out for its wide range of organic and healthy food options, from fresh produce to gluten-free snacks. The grocer expanded to Long Island earlier this year and continues to extend its reach beyond the Northeast. Despite its smaller footprint compared to traditional grocery stores, about 67.2% of study participants mentioned that they return because of the store's value. While it's famous for its affordable and fun frozen-food options, much-beloved Trader Joe's also serves up fresh produce, unique snacks, seasonal items and high-quality private-label goods. While Costco may require a membership, the savings it offers can make it worth the investment. Known for its bulk-buying model, Costco allows customers to purchase everything from household essentials to luxury items at steeply discounted prices. Whether it's buying a year's supply of toilet paper, a bulk pack of fresh fruit, gourmet cheeses or pantry staples, according to the MarketForce study, 61.4% of customers return to Costco for its impressive deals.
Yahoo
3 hours ago
- Yahoo
It's no wonder that the middle classes are fleeing Rachel Reeves's anti-wealth island
A brain drain is coming. We need to talk about emigration. Yes, you read that right, emigration – not just immigration. You heard the warnings during the Brexit wars – business and investors will leave for Paris, Frankfurt, Milan (and the Earth will stop spinning...) unless we remain in the customs union – and back then it was largely a load of hot air. But hear me out. This time, it's actually happening. Entrepreneurs and businesspeople are fleeing in their droves. In the past year alone, more than 10,000 millionaires have left the UK. Only China saw more high net-worth individuals leave. European countries are now stealing our lunch, with Italy and Portugal styling themselves as destinations for investor flight with attractive low-tax regimes. It wasn't Brexit that did it, but an economically illiterate tax regime determined to squeeze the juice dry. The best-paid 1 per cent already paid about a third of all income tax collected: those with the broadest shoulders were – and still are – bearing the greatest burden. But the Chancellor viewed successful investors and risk-taking entrepreneurs as criminals to punish, rather than assets to court. The non-dom tax changes may have polled well in focus groups, but they've backfired – and the public will now pay the price. Who is going to fund increases in defence, healthcare and transport spending? Yet again, it will fall to the middle classes to bridge the gap left. The Chancellor's ineptitude means further tax rises on working people in the autumn are now inevitable. The social contract with the middle class hasn't simply frayed – it's been shredded. They have been disproportionately targeted to fund a record tax burden while their quality of life has remained largely stagnant. They're paying more than ever to get less than ever in return. The public services they use are crumbling, the streets they walk feel less safe, and the town centres they visit are hollowed out by petty crime and boarded-up shopfronts. In France, discontent leads to riots; in Britain, it seems to dissipate into despair. The very real risk now is that Brits vote with their feet and simply pack up and leave en masse. A recent poll showed that nearly a quarter of UK adults are considering moving abroad in the next five years. These are highly skilled professionals who are the bedrock of any country: 48 per cent of those in the IT industry are considering emigrating, as are 30 per cent of those in the healthcare sector. And it's not just white-collar workers, either – when I speak to tradesmen, they think they would have far better prospects in countries such as Australia and Canada. This is no longer an issue of investor flight, but a full-on brain drain. In the 1970s, a high-tax and anti-business environment led to Britain experiencing a net loss of 500,000 people. Half a century later, history could well repeat itself. Even my generation, now pushing into our 40s, who didn't feel like we had it particularly good entering the jobs market in the 2000s, and with the massive house-price boom of that period, had it so much better. When I speak at universities, I am struck by how many are contemplating opportunities abroad. And who can blame them? Young graduates today pay more than ever to live in tiny bedrooms in shared flats. The prospect of homeownership – or starting a family – has never been more distant. Unlike previously, the alternatives to the UK are increasingly appealing. Their money can go further elsewhere, and they can live in more prosperous countries with a better quality of life. In 2007, the average Brit was richer than the average American, Australian, Austrian, Belgian, Canadian and German, to name just a few. Now, they have all overtaken us. And it's not just them. Finland, the UAE, Hong Kong and Israel have all sailed past us when it comes to GDP per capita. A failed policy consensus of the past 20 years has driven this country into decline – and now the consequences are upon us. We won't return to being a country of net emigration anytime soon. Quite the opposite: Starmer's immigration White Paper was a recipe for more mass legal and illegal migration. That means hundreds of thousands more migrants who, over their lifetime, will take out more then they put in – many of whom are from culturally divergent countries. Meanwhile, net contributors are pushed towards the exit. On average, a millionaire leaves the country every 45 minutes, while an illegal migrant enters the country every 15 minutes. It's the most brain-dead migration policy imaginable. I don't just fear for the raw economic consequences. If middle-class flight takes off, the foot will slam on the accelerator driving the dizzying pace of change. Brits who have grown up here and are imbued with our history, heritage, culture, customs and traditions can't simply be swapped like-for-like. Nations, like all good things, take an age to create but are easily destroyed. Many Brits can sense that the country they love is slipping away: at first gradually, then suddenly. I understand why people consider leaving the UK, although I could never, ever imagine it myself. I too despair sometimes, but I care too much to just shrug my shoulders and resign myself to defeat. We have a fight on our hands to turn this country around. But safe streets, cohesive communities, cheap energy, functioning public services, higher wages and a startup culture are never unobtainable. For all our problems, this is a great country – and I'm convinced we can be greater still. Broaden your horizons with award-winning British journalism. Try The Telegraph free for 1 month with unlimited access to our award-winning website, exclusive app, money-saving offers and more.
Yahoo
4 hours ago
- Yahoo
Capitol Hill steakhouse to temporarily close while owner shuts down multiple café locations
This story was originally published on A collection of restaurants and eateries run by James Beard Award-winning Seattle chef Renee Erickson is set to close, with some locations closing either temporarily or permanently. Bateau, a contemporary steakhouse, and Boat Bar, a French-inspired oyster bar, are shutting down temporarily on June 19. Both restaurants are expected to reopen in the next three to six months. 'We're incredibly proud of what Bateau and Boat Bar have brought to Seattle's dining scene,' Erickson said in a prepared statement. 'This closure will allow us the time and space to refresh and retool these restaurants after a long 10 years, so they can evolve and continue to inspire.' However, Beataeu's next-door neighbor, The General Porpoise café, also owned and operated by Erickson, is set to close permanently in order to be converted into a private dining room. The General Porpoise location in Laurelhurst is also closing permanently by June 24. These restaurants fall under the umbrella of Sea Creatures Restaurants, a network of eateries locally owned and operated by Erickson and partners. Sea Creatures Restaurants also owns Willmott's Ghost, The Whale Wins, The Walrus and the Carpenter, Barnacle Bar, Deep Dive, Westward, and Lioness. The closures, both permanent and temporary, came after a unionization effort led by some Sea Creatures employees earlier this year, according to The Seattle Times. 'We are comfortable with the union,' Sea Creatures Restaurants co-owner Jeremy Price told The Seattle Times. 'That's an employee's right, and we are all good with that.' Erickson and Price's goal is to relocate all doughnut shop employees working at the now-permanently closed General Porpoise cafés to the remaining locations.