Alfardan Group awarded Qatar CSR Award 2025 for sustainable basketball court project
As part of Athar, Alfardan Group's sustainability strategy, and developed in collaboration with Continental Middle East, the leading German company for tires and automotive technology, the project at AlGassar Resorts addresses urgent waste challenges through creative, and sustainable solutions. By transforming approximately 500 used tires into a safe, durable 175-square-meter sports surface using "Green Rub' tiles, the project reduced carbon emissions by more than 50% compared to traditional materials. Beyond its environmental impact, the initiative promotes community engagement, healthy living, and social unity through sports.
The Qatar CSR Awards recognize organizations and individuals advancing responsible, impactful practices across Qatar. Alfardan Group's recognition highlights its leadership in sustainable innovation and community empowerment.
'This recognition marks an important step in our journey to turn sustainability from a vision into tangible impact. Our project, 'From Tires to Courts' reflects our commitment to innovative environmental solutions that address pressing challenges like waste management while brings communities together through sports and wellness. Through collaborative efforts under Athar strategy, we aim to take steady, responsible steps toward contributing to Qatar's sustainability goals' — Dr. Ma'n Alhamawi, CEO of Alfardan Automotive & Sustainability Committee Chairman
As Qatar moves toward its National Vision 2030 goals, Alfardan Group continues to lead the way towards sustainable development in the country. As a member of the UN Global Compact since 2021, the Group remains dedicated to promoting responsible and innovative practices that align with the nation's sustainability goals.
Source and cover image: Press Release
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