Starbucks menu cuts starting soon, layoffs announced
Starbucks announced Monday that it is cutting more than 1,100 jobs and outlined some of the "less popular beverages" being removed from the menu.
Why it matters: The coffee giant under CEO Brian Niccol has been moving to return to its roots to try reversing a decline in foot traffic and sales.
Niccol said in late January that the company will trim "roughly 30%" of its menu items by the end of the 2025 fiscal year.
Starbucks layoffs 2025
Driving the news: Niccol said in a message to employees Monday that the company has made the "hard decision to eliminate 1,100 current support partner roles and several hundred additional open and unfilled positions."
"We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams," Niccol wrote. "Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration."
When is Starbucks cutting drinks from menu?
The big picture: Starbucks announced Monday that its menu cuts will begin March 4.
The list includes several Frappuccino blended beverages and items the company says "aren't commonly purchased, can be complex to make, or are like other beverages on our menu."
Starbucks Frappuccino cuts
Zoom in: The following Frappuccino blended drinks are being removed, Starbucks confirmed to Axios:
Espresso Frappuccino
Caffè Vanilla Frappuccino
Java Chip Frappuccino
White Chocolate Mocha Frappuccino
Chai Crème Frappuccino
Caramel Ribbon Crunch Crème Frappuccino
Double Chocolaty Chip Crème Frappuccino
Chocolate Cookie Crumble Crème Frappuccino
White Chocolate Crème Frappuccino
Starbucks menu changes 2025
Zoom out: These are the other drinks Starbucks is cutting:
Iced Matcha Lemonade
White Hot Chocolate
Royal English Breakfast Latte
Honey Almondmilk Flat White
More cuts coming to Starbucks menu
What's next: Starbucks said Monday that additional beverages and food items will exit the menu "throughout the coming months, resulting in a roughly 30% reduction by the end of fiscal year 2025 (Sept. 2025), to make way for innovation."
Starbucks spring menu coming with lavender drinks
Yes, but: Even though Starbucks is making cuts, it will still add new items.
It added the Cortado in January and in February released limited-time drinks for Valentine's Day and Blackberry Sage Refreshers.
"We're focusing on premium beverages rooted in customer trends and preferences," the company said Monday.
The intrigue: Starbucks unveiled that for spring it will "bring back the beloved Lavender beverages and will also introduce a new Iced Cherry Chai and Jalapeño Chicken Pocket."
An exact date for the new menu hasn't been announced yet but will launch in early March.
Editor's note: This story was updated with additional information on menu cuts and Starbucks upcoming spring menu.
More from Axios:
Denny's adds egg surcharge at some restaurants due to bird flu
Crafts retailer Joann going out of business; 19,000 jobs lost
Dunkin' joins Starbucks in dropping nondairy milk fee
Wendy's hosts Girl Scout cookie sales, debuts Thin Mints Frosty
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