Who is the viral social media star 'Ibiza final boss' Jack Kay?
Jack Kay has been revealed as the man behind the viral social media posts. In a widely circulated video, Mr Kay can be seen dancing in a black designer vest, with big sunglasses and adorning what has now become his famous bob haircut.
This fella is doing the rounds.. dubbed.. THE IBIZA FINAL BOSS.. love him.. pic.twitter.com/5gACdt8IrZ
— Men Said (@MENSAIDINC) August 5, 2025
Netizens - doing what netizens do - quickly circulated a plethora of memes, and dubbed Mr Kay the 'Ibiza final boss', with some big brands such as Curry's and Greggs getting in on the action.
The 26-year-old has now spoken out about his new found fame which was born on social media, telling his followers to 'watch this space' as there is 'more to come'.
Gingerbread Man final boss https://t.co/qMADdTkJSW pic.twitter.com/MLkREDuaoy
— Greggs (@GreggsOfficial) August 6, 2025
The real Ibiza final boss pic.twitter.com/TFDWnxPhG0
— Currys (@currys) August 5, 2025
Ibiza Final boss, but Ibiza is the Battle of Hastings pic.twitter.com/PbfAas0qgs
— Sam Elliott (@samelliottsam) August 5, 2025
Revealing his identity in The Ibiza Times, he said: "I am the Ibiza final boss. Jack Kay. Get to know."
And Jack has been soaking up the attention he has got, launching an Instagram page which has quickly racked up thousands of followers.
#ibizafinalboss pic.twitter.com/OdKRhST3F0
— TopShagger (@Plentyshit) August 6, 2025
The joke "final boss" comes from the gaming world but is now used to suggest someone is the ultimate version of a particular stereotype.
He has famous faces following him including superstar DJ Tom Zanetti.
He wrote: "Icon taking over the world. Any balloons there laaa short back and ringo star (sic)."
Jack also posted a story to his Instagram last night thanking people for being so nice to him.
It reads: "Appreciate all the love and messages off everyone I will get back to everyone quick as I can it's just a lot for me to take in at the moment.
"I am just a normal person from Newcastle it's crazy stay locked in got some big news coming."
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