Linkedin Adds More Post Analytics to Help Guide Content Strategy
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter.
LinkedIn's adding some additional post analytics elements, in order to provide more insight into how your content is driving engagement and interaction in the app.
As you can see in this overview, LinkedIn's adding some new sections to its post analytics, including 'Profile activity' stemming directly from each post, and 'Link engagement,' which relates to how your posts are driving CTA clicks.
As explained by LinkedIn:
'We often hear our members ask for more insight into how professionals are engaging with their content beyond likes or views. Starting today, we're rolling out new post analytics to help you efficiently connect your content to meaningful outcomes. You'll now see when a post drives profile viewers and new followers (available to all members), and clicks to your Premium custom button (like your website or newsletter) if you're a subscriber. These signals reflect how your content is sparking interest, growing your presence, and motivating your audience to take action.'
You'll note that LinkedIn specifically calls out 'clicks to your Premium custom button,' which I recently reported that it's deprecating. LinkedIn has since clarified that it's not removing its profile CTA buttons for Premium Business subscribers, so you will still be able to use this feature, if you're a paying member.
The new analytics will give you more insight into exactly how your LinkedIn updates are driving engagement and interaction, and how that's then translating into audience growth. Which is an important consideration for LinkedIn's expanded creator push, with the platform looking to enhance its appeal to creators in order to get more exclusive content flowing through its network.
With the decline of X, LinkedIn has become a bigger focus of business-related discussion, and like all platforms, it's now looking to add more incentives for creators to keep posting to the app, including new monetization opportunities for selected top voices.
Enhanced analytics is another element in this push, helping creators better understand how each of their efforts is contributing in a broader sense.
So while it may be a smaller consideration to most users, the real focus is on those who post regularly, and are actively seeking to broaden their LinkedIn networks, which, according to LinkedIn, is a growing cohort of its audience.
More data is always good, and these new insights will provide a broader picture of your posting efforts.
To see the new metrics, head to one of your recent LinkedIn posts and click "View analytics.'
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