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Imax Adds Screens in China With Wanda, Betting on Blockbusters

Imax Adds Screens in China With Wanda, Betting on Blockbusters

Bloomberg16-06-2025
Imax Corp. 's Chinese arm is aggressively adding screens across the country, betting on big local and US productions to boost its sales in the world's second-largest film market.
Imax China Holdings said Monday it plans to replace 27 premium format screens with its larger high-tech jumbo screens in partnership with Wanda Film Holding Co., the country's top cinema exhibitor. Imax, which currently runs about 800 screens in China, drew a record 22 million moviegoers from January to May, up 106% from a year earlier, largely thanks to fantasy film Ne Zha 2. The overall movie attendance in China rose about 27% in the same period, the firm said.
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