See Every Angle of the Porsche 911 Carrera Coupe Reimagined by Singer
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Custom aftermarket Porsches are hardly a rarity these days. With companies like Singer, Canepa, Bisimoto, Tuthill, Rauh-Welt Begriff, and many others offering their own unique interpretations of the iconic 911, the market is full of standouts. But if you're familiar with the world of modified Porsches, there's one name that can't be overlooked: Gunther Werks . Since arriving on the scene in 2017, Gunther Werks has quickly established itself as a top-tier Porsche tuner. Early builds like the 400R and Project Tornado gained major attention in the collector car world for their distinctive design, powerful performance, and meticulous craftsmanship. Eight years on, Gunther Werks remains one of the most respected names in the American Porsche aftermarket scene. With new projects launching regularly and a continually growing list of customization options, buyers have no shortage of vehicles to choose from. But unless you're ready to drop seven figures on a rare Gunther Werks build, it's hard to grasp what the ownership experience is really like. So, we decided to find out for ourselves. West Coast Editor Chris Rosales recently visited Gunther Werks' headquarters in Huntington Beach, California. The team graciously offered a full tour of their expansive 24,000-square-foot facility—everything from the customer lounge to the assembly line itself. Words barely do it justice. But if you have the means to commission a custom Porsche from Gunther Werks—do it. The Latest From Gunther Werks Gunther Werks Touring Turbo Debuts With Air-Cooled Flat-Six, Ducktail Spoiler Pink Porsche 911 (993) Celebrates Gunther Werks' European Launch Share this Story Facebook X LinkedIn Flipboard Reddit WhatsApp E-Mail Got a tip for us? Email: tips@ Join the conversation ( )
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Forbes
12-08-2025
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Singer Vehicle Design: Successfully Keeping Everything Important
All-new Porsche 911 Carrera Coupes reimagined by Singer, on track ©2025 Singer Vehicle Design If you had interviewed Rob Dickinson 25 years ago and asked him where he would be today, it's hard to imagine he could have predicted it. At that time, he was the lead Singer of the alternative rock band Catherine Wheel, which had just released its final album and was breaking up. Dickinson planned to focus on a solo music career, but an upcoming side passion project—a 1969 Porsche 911E restoration—was soon going to change his life. The attention and enthusiasm generated by Dickinson's personal reimagined Porsche—a unique café racer he dubbed the "Brown Bomber"—convinced him there was a broader market for his vision. Guided by this belief, he directed the creation of a second handcrafted car, which was first shown on the Monterey Peninsula during the renowned Car Week, the industry's premier event. The debut was a resounding success. Singer Vehicle Design was launched in 2009 as a boutique Southern California restoration shop focused on "reimagining" classic 964 Porsche 911 models. " Everything is Important " was graffitied on the warehouse wall with a spray can—reminding the handful of employees about Dickinson's obsession with detail. One-of-a-kind restored Porsche 911 models, visually exquisite, mechanically flawless, and impeccably executed, trickled out of the shop to discerning clientele. Singer's US headquarters facility in Los Angeles (Torrance, CA) ©2025 Singer Automotive Design Most startup companies lose direction, falter, and stumble—90% fail. But Dickinson stayed focused, made strategic shifts, and refused to compromise. He brought in Maz Fawaz (still with the company as chief strategy officer) and assembled a passionate team committed to excellence and focused on perfection. It paid off. By the early 2010s, Singer Vehicle Design had attracted worldwide recognition and an impressive resume of enthusiastic clientele. In an industry saturated with competitors obsessed solely with horsepower and often lacking professionalism, Singer had distinguished itself and risen to the top. While driving enthusiasts embraced the mechanical precision of the handcrafted flat-6 engines and the meticulously honed driving dynamics, the impeccable build quality and craftsmanship demanded that each restored 911 model be celebrated as a work of art—each a uniquely named one-of-a-kind "commission." Today, Singer has more than 600 teammates, and the company has delivered more than 500 bespoke commissions to more than 30 countries. The team, now under the guidance of CEO Raj Nair, reimagines classic Porsche 911 models out of a stunning state-of-the-art facility in Torrance, just minutes from the Pacific Ocean. I toured the company's new facility, which was followed by a spin in the "Fuji Commission," a breathtaking showcase of Singer's Classic Turbo services. Afterward, I asked Dickinson some questions to gain insight into the company's continued success. I was curious if his original philosophy of "Everything is Important" has evolved since 2009. "I think the philosophy is the same," he explained. "It's central to what we do and how we look at the world: obsess over every detail and see how close you can get to perfection." Unique "commissions" under restoration at Singer's US headquarters facility in Los Angeles (Torrance, CA) ©2025 Singer Automotive Design The continuous obsession with detail and the business savvy to evolve have pushed Singer to innovate continuously. During the tour, I was surprised to see a leather artisan working on seat upholstery—he was edge coating burnished leather seams by hand, a technique usually reserved for premium luxury handbags, not automobiles. I asked Dickinson about it. "We're always pushing to give owners more choice. So, for the Porsche 911 Carrera Coupe Reimagined by Singer, we've incorporated stitched and burnished leather seams in the interior of the car— adding this special artisan leather-working skill to our repertoire. All these elements are part of that philosophy." Reimagining hundreds of vehicles, which are sold globally, brings additional challenges in terms of restoration, testing, and client support. "As Singer has grown up, that's led us in certain directions. It's important that our team has the space to operate and to do what they do best, so we now have modern, world-class facilities in both the US and the UK," added Dickinson. The company recently announced that it had collaborated to acquire Willow Springs Raceway, just outside of Los Angeles, for vehicle development and use as a private owner's club, while privateers will remain having track access. Expansion to outside markets has also forced Singer to ensure its product is road-legal on a global scale. "We've seen demand for our services grow in new markets around the world, and that means we need to be thinking about TÜV standards in Germany, or the equivalent in Switzerland and Australia, for example," acknowledges Dickinson. "So, we have rigorous testing programs that take the engineering teams to some of the most famous proving grounds in the world: the Nürburgring, Nardo, Arjeplog, and Millbrook, for example." While detail, innovation, and carefully managed growth remain essential to the company's ongoing success, Dickinson, now Singer's founder and executive chairman, emphasizes that the primary focus is on building relationships with its customers. "It's been about collaboration with the owners from the start," he affirmed. "So, we're always looking for ways to respond to that. When we started, there was only the Classic restoration approach—so naturally aspirated cars. Since then, we've developed Classic Turbo and DLS Turbo services, which allow owners who love forced induction to incorporate that type of performance. And we've built a fantastic Client Experience and Specifications team who are there every step of the way with the owners, figuring out exactly what personalization they're looking for to make their car unique." Today's Singer leadership team, Maz Fawaz (Chief Strategy Officer), Rob Dickinson (Founder, Executive Chairman), Raj Nair (CEO), and the team at their Torrance, CA, headquarters. ©2025 Singer Vehicle Design Singer Vehicle Design's success is fundamentally due to its talented management team, which has skillfully scaled the company from a handful of employees to hundreds. However, the company's true lifeblood remains its exceptional product—a result of founder Rob Dickinson's automotive passion, creativity, artistic sensibility, persistent pursuit of excellence, and his unwavering commitment to his decades-old philosophy that "everything is important."
