Amaala unveils ‘A Story of Flourishing' – a new look at luxury wellness
Introduced during the second edition of the Islamic Art Biennale in Jeddah, the paper offers a renewed perspective on wellbeing — one that looks beyond the individual to embrace deeper connections with place, purpose, and the natural world.
Set within one of the world's most pristine natural environments, destination Amaala brings this philosophy to life. Shaped by the rhythms of the Red Sea and Saudi cultural heritage, it offers a sanctuary for stillness, reflection, and reconnection in a fast-moving world.
The destination as a movement
Opening this year, Amaala is a new blueprint for purposeful travel. Designed to harmonise with the region's protected marine and desert landscapes, the destination invites guests into a layered experience that blends healing, heritage, and adventure across land and sea. Its immersive ecosystem will offer guests access to wellness modalities ranging from advanced longevity therapies and cryotherapy to desert meditation, sound healing, and artistic expression.
'We believe flourishing goes beyond wellness — it's about creating the conditions for life to expand, for people and ecosystems to grow in harmony,' says Lindsay Madden Nadeau, Senior Director of Wellness Strategy at Amaala. 'With A Story of Flourishing, we're inviting the world to rediscover the joy of intentional living—rooted in nature, guided by culture, and shaped by community.'
Inspired by nature, rooted in culture
From the mineral-rich Red Sea waters to the meditative vastness of the desert, Amaala's surroundings are inherently healing. Across coves, coral reefs, and ancient canyons, the natural rhythms of the land invite reflection, restoration, and reconnection.
Amaala's design draws deeply on Saudi Arabia's timeless traditions of retreat, storytelling, and renewal—blending these cultural practices with a forward-looking vision of modern luxury. Every experience is crafted to honour the natural world and the wisdom of those who have lived in harmony with it for generations, creating a profound sense of place where past and future meet.
An invitation to flourish
Amaala is a place where the natural world shapes every experience. Powered entirely by renewable energy and committed to a 30% net conservation benefit by 2040, the destination is designed not only to preserve its surroundings—but to actively enrich them. Here, learning from the land and sea becomes part of the journey, offering guests the rare chance to connect with something lasting.
Guests can explore the vibrant underwater world at Corallium, a pioneering marine life institute; reconnect with nature along the Wellness Route, a thoughtfully designed trail linking resorts with spaces for contemplation and discovery; and sail from the elegant Amaala Yacht Club, set to become a new icon on the Red Sea.
A curated collection of world-leading hospitality and wellness brands—including Jayasom, Rosewood, Six Senses, Equinox, Four Seasons, The Ritz-Carlton, Clinique La Prairie, and Nammos — will bring Amaala's vision of flourishing to life, offering extraordinary journeys in healing, exploration, and renewal.
Celebrating the Art of Flourishing at the Biennale
Amaala's unveiling of 'A Story of Flourishing' forms part of its official partnership with the Islamic Art Biennale, where it is hosting a dynamic programme of workshops and talks exploring art, architecture, and wellbeing.
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