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Amaala unveils ‘A Story of Flourishing' – a new look at luxury wellness
Amaala unveils ‘A Story of Flourishing' – a new look at luxury wellness

Trade Arabia

time20-05-2025

  • Trade Arabia

Amaala unveils ‘A Story of Flourishing' – a new look at luxury wellness

Amaala, the luxury wellness destination on Saudi Arabia's Red Sea coast, has unveiled 'A Story of Flourishing', an expression of its vision to redefine what it means to live well in today's world. Introduced during the second edition of the Islamic Art Biennale in Jeddah, the paper offers a renewed perspective on wellbeing — one that looks beyond the individual to embrace deeper connections with place, purpose, and the natural world. Set within one of the world's most pristine natural environments, destination Amaala brings this philosophy to life. Shaped by the rhythms of the Red Sea and Saudi cultural heritage, it offers a sanctuary for stillness, reflection, and reconnection in a fast-moving world. The destination as a movement Opening this year, Amaala is a new blueprint for purposeful travel. Designed to harmonise with the region's protected marine and desert landscapes, the destination invites guests into a layered experience that blends healing, heritage, and adventure across land and sea. Its immersive ecosystem will offer guests access to wellness modalities ranging from advanced longevity therapies and cryotherapy to desert meditation, sound healing, and artistic expression. 'We believe flourishing goes beyond wellness — it's about creating the conditions for life to expand, for people and ecosystems to grow in harmony,' says Lindsay Madden Nadeau, Senior Director of Wellness Strategy at Amaala. 'With A Story of Flourishing, we're inviting the world to rediscover the joy of intentional living—rooted in nature, guided by culture, and shaped by community.' Inspired by nature, rooted in culture From the mineral-rich Red Sea waters to the meditative vastness of the desert, Amaala's surroundings are inherently healing. Across coves, coral reefs, and ancient canyons, the natural rhythms of the land invite reflection, restoration, and reconnection. Amaala's design draws deeply on Saudi Arabia's timeless traditions of retreat, storytelling, and renewal—blending these cultural practices with a forward-looking vision of modern luxury. Every experience is crafted to honour the natural world and the wisdom of those who have lived in harmony with it for generations, creating a profound sense of place where past and future meet. An invitation to flourish Amaala is a place where the natural world shapes every experience. Powered entirely by renewable energy and committed to a 30% net conservation benefit by 2040, the destination is designed not only to preserve its surroundings—but to actively enrich them. Here, learning from the land and sea becomes part of the journey, offering guests the rare chance to connect with something lasting. Guests can explore the vibrant underwater world at Corallium, a pioneering marine life institute; reconnect with nature along the Wellness Route, a thoughtfully designed trail linking resorts with spaces for contemplation and discovery; and sail from the elegant Amaala Yacht Club, set to become a new icon on the Red Sea. A curated collection of world-leading hospitality and wellness brands—including Jayasom, Rosewood, Six Senses, Equinox, Four Seasons, The Ritz-Carlton, Clinique La Prairie, and Nammos — will bring Amaala's vision of flourishing to life, offering extraordinary journeys in healing, exploration, and renewal. Celebrating the Art of Flourishing at the Biennale Amaala's unveiling of 'A Story of Flourishing' forms part of its official partnership with the Islamic Art Biennale, where it is hosting a dynamic programme of workshops and talks exploring art, architecture, and wellbeing.

RSG to open 19 resorts in Red Sea, Amaala in 2025: CEO
RSG to open 19 resorts in Red Sea, Amaala in 2025: CEO

Argaam

time13-05-2025

  • Business
  • Argaam

RSG to open 19 resorts in Red Sea, Amaala in 2025: CEO

Red Sea Global (RSG) is on track to open 19 new resorts across its Red Sea and Amaala projects this year, said CEO John Pagano. Speaking at the Saudi-US Investment Forum, Pagano said that the Red Sea project is poised to be the world's largest tourism destination to operate entirely on renewable energy. He added that the completion of the first phase of both projects by year-end will prevent the release of one million tons of carbon dioxide into the atmosphere. RSG has worked with several US engineering and design firms, as well as American companies, including elevators and aircraft manufacturers, Pagano said.

Amaala partners with Islamic Art Biennale in second edition
Amaala partners with Islamic Art Biennale in second edition

Trade Arabia

time11-04-2025

  • Entertainment
  • Trade Arabia

Amaala partners with Islamic Art Biennale in second edition

Amaala, the ultra-luxury wellness and cultural destination taking shape along the Red Sea coast, will host a compelling program of workshops and thought-provoking talks at the prestigious Islamic Art Biennale (IAB) in Jeddah. Bringing together renowned experts, artists, curators, and thought leaders, Amaala will feature a dynamic public realm enriched with commissioned artworks, key cultural assets across visual and performing arts, as well as a lively calendar of cultural programming reflecting Amaala's commitment to fostering creativity and heritage in Saudi Arabia. Running from April 12 to mid-May 2025, a series of talks hosted by Amaala in collaboration with Islamic Art Biennale will include Seeds of Connection, Topographies of Heritage, and Biophilia and the Architecture of Wellbeing, each offering unique perspectives on how design, culture and the natural world intertwine. The partnership also features interactive workshops for children and parents, such as The Junkyard Art Factory, which encourages creative thinking by transforming recycled materials into works of art. Through these discussions, experts will explore how design enhances wellbeing, how nature can be seamlessly integrated into artistic and architectural practices to promote environmental regeneration, and how regional and Islamic architectural principles continue to shape contemporary design. By championing these conversations, Amaala strengthens its vision of creating a destination where wellness, design, art and culture intersect, driving both artistic expression and sustainable innovation. With its pristine natural surroundings, Amaala is built around the pillars of Environment, Wellbeing, Arts and Culture. While actively protecting and regenerating the ecosystem, it offers a world-class wellness experience set within thoughtfully designed public spaces and architecture. The destination is enriched with high-calibre art commissions that honour local histories, stories and traditions, serving as key cultural assets for both visual and performing arts, alongside a vibrant cultural programme. Now in its second edition, the Islamic Art Biennale, launched in 2023, has quickly established itself as one of the region's most significant cultural events, celebrating the depth and diversity of Islamic artistic expression under this year's theme, 'And All That Is In Between.' Bringing together contemporary and traditional artists from across the Muslim world and beyond, the exhibition explores the intersection of art, spirituality, and heritage, offering a compelling dialogue on material culture and artistic traditions. Red Sea Global (RSG), the developer behind Amaala, is dedicated to preserving and celebrating the rich cultural heritage of the Red Sea region, from its vibrant music and dance traditions to its deep-rooted maritime legacy. Recent initiatives include the Red Sea Waves music album—a sonic tribute to the civilizations that have flourished along the coastline—and the launch of the Red Sea Classic Sailing Race in October, a two-day event showcasing the art of traditional sailboat racing.

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