Rolling Out and Genesis Cruise into Excellence with the 2025 'Because We Met' Campaign
ATLANTA, Aug. 13, 2025 /PRNewswire/ — Rolling Out, the premier African American-owned multimedia and culture platform, has once again partnered with Genesis Motor America, the globally recognized luxury automotive brand, to debut Driving Imagination Forward —the 2025 evolution of their acclaimed Because We Met campaign. This year's integrated program continues to honor the life-shaping power of HBCU experiences, spotlighting how culture, connection, and community shape both personal success and collective progress.
Marking the third installment of the Because We Met series, the 2025 campaign spotlights the powerhouse musical duo Avery*Sunshine and Dana Johnson, who also happen to be husband and wife. Together, they reflect on how their HBCU: Spelman and Morehouse College experiences shaped their paths, ignited their passions, and ultimately led them to one another. Their soulful artistry and compelling narrative are perfectly complemented by the sleek and bold aesthetics of the 2025 Genesis GV80 Coupe—a refined union of style, performance, and purpose.
Says Avery*Sunshine: 'Participating in the Because We Met program represents a full-circle moment for me. As a proud Spelman alumna, I understand the profound impact of the HBCU experience and the enduring bonds it fosters. This partnership with Rolling Out and Genesis transcends mere collaboration; it is a celebration of our legacy, conveyed with elegance, purpose, and authenticity. I am truly honored to contribute to a narrative that is grounded in love, excellence, and unapologetic Black luxury.'
At the forefront of this campaign, the Genesis GV80 Coupe emerges as a visual and symbolic centerpiece. With its athletic fastback profile, aggressive front grille, and aerodynamic silhouette, the GV80 Coupe redefines luxury utility. Inside, its diamond-stitched Nappa leather seats, expansive 27-inch panoramic OLED display, and customizable ambient lighting create an elevated cabin experience designed for leaders and visionaries. It's more than transportation—it's an invitation to stand out, move boldly, and own the journey. 'Genesis celebrates the power of new beginnings through culture, connection, and community,' said Amy Marentic, chief marketing officer of Genesis Motor America. 'The artistry showcased in our collaboration with Rolling Out honors the legacy of HBCUs and their profound and lasting impact on their students and alumni.'
Rolling Out and Genesis continue their shared mission to elevate narratives rooted in culture, excellence, and innovation—while honoring the institutions that continue to shape future leaders.
'Cultural creativity through the GENESIS collaboration has manifested an amazing journey—spotlighting HBCU alumni, influencers, and content creators—and telling powerful stories through luxury-designed vehicles that elevate the advertising narrative to one of true excellence,' said Munson Steed, CEO & Publisher of Rolling Out. 'Grammy Award winner Avery Sunshine and her husband Dana, both proud Genesis owners, embody this spirit and share an authentic story that reflects the power of culture, creativity, and connection.'
Because We Met is a tribute to the lasting bonds, shared purpose, and cultural legacy that fuel Black excellence, from the storied campuses of HBCUs to the heights of creative achievement. To view the Because We Met x Genesis campaign video, visit RollingOut.com. For press inquiries, talent interviews, or campaign imagery, please contact our publicist.
About Rolling Out: Rolling Out is an African American owned Entertainment and Media brand with a trusted and influential voice in the community. Rolling Out develops contemporary content on topics of Lifestyle, Entertainment, Music, Health, Beauty and Business. www.rollingout.com
Follow Rolling Out on: Facebook | Instagram | LinkedIn | YouTube
Genesis Motor North AmericaGenesis is a new global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation while looking towards a more sustainable future. Drawing from its cultural heritage and distinctly Korean hospitality, Genesis crafts experiences focused on customers as 'son-nim', or honored guests.
Genesis Motor North America offers a growing range of award-winning SUV, sedan, and electric models through its network of more than 200 independent U.S. retailers, in addition to its more than 30 Canadian agency distributors. Genesis now counts more than 90 standalone retail facilities across the North American region, with dozens more in development. Consumers can discover the brand through its many retail points, at Genesis House, the brand's flagship space in New York City, or online at www.genesis.com.
Please visit our media site for the latest news at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).
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