ADS-TEC Energy and MVV to Deploy Fast-charging Solutions at Retail Group Müller Locations Across Germany
MVV financing, installing and operating the charging infrastructure
ADS-TEC Energy to manage the marketing of the DOOH advertising space on the ChargePost charging solutions for the first time
GEIG-compliant and economically viable fast-charging infrastructure enables ultra-fast charging even with limited grid capacity
NÜRTINGEN, Germany & MANNHEIM, Germany, July 10, 2025--(BUSINESS WIRE)--More than 30 ADS-TEC Energy (NASDAQ: ADSE) battery-buffered fast-charging solutions – predominantly ChargePosts as well as ChargeBoxes – will be deployed at retail group Müller locations throughout Germany. The project is being implemented jointly by ADS-TEC Energy, a global leader in battery-based energy storage and fast-charging systems, the Mannheim-based energy company MVV, and the Ulm-based retail group Müller.
A compelling solution for drugstore locations
As part of the project, the retail group Müller is providing the locations for EV charging. The company operates a total of around 950 stores in eight countries across Europe, the majority of which are in Germany. ADS-TEC Energy's innovative, battery-based fast-charging systems enable ultra-fast charging even where grid capacity is limited. This not only fulfills the legal obligation under the German Act on Electric Mobility Infrastructure in Buildings (German: Gebäude-Elektromobilitätsinfrastruktur-Gesetz, GEIG) at Müller locations, but also creates a future-proof and convenient charging option for customers. With charging capacities of up to 320 kW, ADS-TEC Energy's charging stations offer ultra-fast charging of electric vehicles (EVs) in a matter of minutes for customer convenience.
Implementation and operation by MVV
MVV is responsible for the complete financing, construction and operation of the charging infrastructure as well as the associated customer service. "We at MVV have been driving forward the mobility transformation since 2018. We are gradually expanding the charging infrastructure for electric vehicles throughout the Rhine-Neckar metropolitan region and beyond. We now operate over 156 locations with more than 440 charging points," explains Ralf Klöpfer, Chief Sales Officer at MVV. "Through our partnership with ADS-TEC Energy and Müller, we are bringing innovative fast-charging solutions directly to retail locations and enabling our customers to charge their electric vehicles while they shop. This saves time, protects the environment and makes sustainable mobility even more attractive."
A first: ADS-TEC Energy manages the marketing of DOOH advertising space
In another first, ADS-TEC Energy is managing the marketing of the digital advertising spaces (Digital Out-of-Home, DOOH). The ChargePost systems have high-resolution 75-inch screens, which are ideal for targeted advertising at busy locations.
GEIG-compliant and an attractive economic proposition
By executing this project, the retail group Müller is fulfilling GEIG requirements, which mandate the expansion of charging infrastructure at buildings. Furthermore, this deployment ensures that customers have access to convenient, high-performance fast-charging solution. The combination of high-performance charging systems and digital advertising spaces creates a sustainable, future-proof infrastructure with an economic added value.
"The roll-out of an efficient charging infrastructure requires innovative approaches that go beyond mere EV charging. Our battery-based fast charging solutions enable ultra-fast charging even at locations with limited grid capacity. We are excited to work with our partner MVV to implement a sustainable and future-proof solution for Müller locations," says Michael Rudloff, COO of ADS-TEC Energy.
About ADS-TEC Energy
Based on more than ten years of experience with lithium-ion technologies, ADS-TEC Energy develops and produces battery storage solutions and fast charging systems including their energy management systems. Its battery-based fast-charging technology enables electric vehicles to charge ultra-fast even with weak power grids and is characterized by a very compact design. The company, based in Nürtingen, Baden-Württemberg, was nominated for the German Future Prize by the Federal President and was included in the "Circle of Excellence" in 2022. The high quality and functionality of the battery systems is due to a particularly high level of in-depth development and in-house production. With its advanced system platforms, ADS-TEC Energy is a valuable partner for car manufacturers, energy supply companies and charging station operators.
More information at: www.ads-tec-energy.com
About MVV
With more than 6,600 employees and annual sales of around Euro 7.2 billion in the 2024 financial year, MVV is one of Germany's leading energy companies. Our activities focus on providing a reliable, economical and environmentally-friendly supply of energy to our industrial, commercial and private household customers. Here, we cover all stages of the energy value chain: from energy generation, energy trading and energy distribution to operating distribution grids through to our sales activities and environmental energy and energy-related service businesses. We are also investing in our future grid capability, modernising our generation plants and innovative green technologies.
We are pioneers of the energy transition. With our Mannheim Model, we have committed to a strategic course that will make us #climatepositive by 2035 – as one of the first energy companies in Germany. We are consistently promoting the heat transition, the electricity transition and the associated expansion in renewable generation methods, as well as green solutions for our customers.
MVV is a company in the Rhine-Neckar Metropolitan Region. The MVV Group has operations worldwide.
About Müller Holding GmbH & Co. KG.
Müller Holding GmbH & Co. KG is represented across Europe in nine countries with over 950 stores. The company currently employs around 35,500 people and approximately 800 trainees. Müller offers around 190,000 products in the categories of drugstore, perfumery, toys, stationery, household & lifestyle, natural cosmetics, organic food, gourmet products, hosiery, handicrafts, multimedia/entertainment, and pet supplies.
Forward-looking Statements
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include statements regarding our expected financial results for FY2024, our financial outlook for 2025, our expectations with respect to future performance and the anticipated timing of certain commercial activities. There are a significant number of factors that could cause actual results to differ materially from the statements made in this press release, including: the impact of the COVID-19 pandemic, geopolitical events including the Russian invasion of Ukraine, macroeconomic trends including changes in inflation or interest rates, or other events beyond our control on the overall economy, our business and those of our customers and suppliers, including due to supply chain disruptions and expense increases; our limited operating history as a public company; our dependence on widespread acceptance and adoption of EVs and increased installation of charging stations; our current dependence on sales to a limited number of customers for most of our revenues; overall demand for EV charging and the potential for reduced demand for EVs if governmental rebates, tax credits and other financial incentives are reduced, modified or eliminated or governmental mandates to increase the use of EVs or decrease the use of vehicles powered by fossil fuels, either directly or indirectly through mandated limits on carbon emissions, are reduced, modified or eliminated; supply chain interruptions and expense increases; unexpected delays in new product introductions; our ability to expand our operations and market share in Europe and the U.S.; the effects of competition; changes to battery energy storage standards; and the risk that our technology could have undetected defects or errors. Additional risks and uncertainties that could affect our financial results are included under "Item 3. Key Information – 3.D. Risk Factors" in our annual report on Form 20-F filed with the Securities and Exchange Commission (the "SEC") on April 30, 2024, which is available on our website at https://www.ads-tec-energy.com and on the SEC's website at www.sec.gov. Additional information will also be set forth in other filings that we make with the SEC from time to time. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we do not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made, except as required by applicable law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250701601908/en/
Contacts
For ADS-TEC Energy Europe: Dennis MüllerSVP Product Marketing & Communicationpress@ads-tec-energy.com For ADS-TEC Energy United States: Barbara HaginBreakaway Communicationsbhagin@breakawaycom.com +1 408-832-7626For MVV: Dr. Thomas RenzTeam Leader Communicationspresse@mvv.de
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