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War 2— Aditya Chopra brings 'Kajra Re' & 'Dhoom 3' strategy back for this film: 'Hrithik Roshsan and Junior NTR's dance number will release...'
Aditya Chopra is known for disruptive thinking when it comes to mounting tentpoles of India for over 30 years now and for War 2, he is bringing back his Kajra Re & Dhoom 3's Kamli music strategy! Yash Raj Films will only release a glimpse of the hugely-anticipated Hrithik Roshan & NTR dance off in War 2 and preserve the magic of seeing them dancing with each other only for the big screen when people throng to watch War 2 from August 14th. The song glimpse is set to drop this week.
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A trade source discloses, 'War 2 is the biggest tentpole film of this country in 2025 and everything about War 2 is hugely anticipated. Everyone's eyes are on NTR & Hrithik's dance number and Aditya Chopra knows this. He wants to keep building the hype and hunger for this song till the release and not give the full song to people to watch it for free. He wants to bring people into theatres to watch War 2 and experience the magic of seeing Hrithik & NTR dancing together on the big screen, just as it is supposed to be consumed.'
The source adds, 'This is classic Aditya Chopra strategy. He preserved the best song of Bunty Aur Babli, Kajre Re, pre-release and people were blown seeing it in theatres. He locked up all the songs of Dhoom 3 and people were crazy for them in theatres for them, like Kamli exploded. He knows he has gold with him in the NTR-Hrithik dance song and he will not give it out just like that. He wants people to come to theatres to watch it and then he wants people to keep coming back to theatres to enjoy it more and more because it will be unavailable on the internet. Aditya Chopra is playing the box office game with footfalls and ticket sales for War 2 being top priority for him.'
Directed by Ayan Mukerji, the blockbuster YRF Spy Universe's War 2 also stars Kiara Advani as the female lead. The film is set to release on August 14th in Hindi, Telugu & Tamil.
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