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Economic Times
6 hours ago
- Economic Times
Controversial Sydney Sweeney ad backlash sends American Eagle foot traffic plummeting
American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9% year-over-year decrease in early August. Competitors like Abercrombie and H&M also experienced declines, but less severe. The ad faced criticism for its content. Some defend the campaign, while others criticize it. The company has not commented on the data. Sydney Sweeney stars in American Eagle's controversial jeans ad campaign linked to 9% drop in store foot traffic in August 2025. Tired of too many ads? Remove Ads Competitors also see smaller drops in store visits Debate grows over Sydney Sweeney ad backlash Tired of too many ads? Remove Ads FAQs Foot traffic at American Eagle stores fell 9% year over year in the week starting August 3, according to Pass_by data shared exclusively with Retail Brew. This drop marked the second week in a row of declining store visits since the brand launched its 'Sydney Sweeney Has Great Jeans' campaign on July per the report by Retail Brew, in the first full week after the campaign began — the week starting July 27 — store visits were already down 3.9% YoY, Pass_by reported. Before the campaign, American Eagle was seeing positive traffic growth. The week starting July 6 had visits up 5.9% YoY, and the week starting July 13 saw a 4.9% YoY increase, according to the same the August 3–9 period, other youth-focused clothing retailers also saw lower traffic but not as steep as American Eagle's fall. Abercrombie & Fitch was down 3.3%, H&M down 4.9%, Gap down 2.8%, and Urban Outfitters down 2.7%, as per Pass_by data, reported by Retail report stressed that correlation is not causation, so there's no proof the Sydney Sweeney ad is directly responsible for the traffic drop. Retail Brew asked American Eagle whether their own data showed store visits or sales changing since the campaign launch. The company did not respond. The ad has drawn criticism from some for alleged eugenic undertones and being such as The New York Post — have pushed back at critics, calling them a 'crazed woke mob.' High-profile political figures backing the campaign include President Donald Trump, Vice President JD Vance, and Senator Ted Cruz, according to the report by Retail Eagle's store visits fell after launching the controversial Sydney Sweeney ad campaign in late people criticize the ad for being oversexualized and having eugenic undertones, while others defend it.
Time of India
6 hours ago
- Time of India
Controversial Sydney Sweeney ad backlash sends American Eagle foot traffic plummeting
American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9% year-over-year decrease in early August. Competitors like Abercrombie and H&M also experienced declines, but less severe. The ad faced criticism for its content. Some defend the campaign, while others criticize it. The company has not commented on the data. Sydney Sweeney stars in American Eagle's controversial jeans ad campaign linked to 9% drop in store foot traffic in August 2025. Tired of too many ads? Remove Ads Competitors also see smaller drops in store visits Debate grows over Sydney Sweeney ad backlash Tired of too many ads? Remove Ads FAQs Foot traffic at American Eagle stores fell 9% year over year in the week starting August 3, according to Pass_by data shared exclusively with Retail Brew. This drop marked the second week in a row of declining store visits since the brand launched its 'Sydney Sweeney Has Great Jeans' campaign on July per the report by Retail Brew, in the first full week after the campaign began — the week starting July 27 — store visits were already down 3.9% YoY, Pass_by reported. Before the campaign, American Eagle was seeing positive traffic growth. The week starting July 6 had visits up 5.9% YoY, and the week starting July 13 saw a 4.9% YoY increase, according to the same the August 3–9 period, other youth-focused clothing retailers also saw lower traffic but not as steep as American Eagle's fall. Abercrombie & Fitch was down 3.3%, H&M down 4.9%, Gap down 2.8%, and Urban Outfitters down 2.7%, as per Pass_by data, reported by Retail report stressed that correlation is not causation, so there's no proof the Sydney Sweeney ad is directly responsible for the traffic drop. Retail Brew asked American Eagle whether their own data showed store visits or sales changing since the campaign launch. The company did not respond. The ad has drawn criticism from some for alleged eugenic undertones and being such as The New York Post — have pushed back at critics, calling them a 'crazed woke mob.' High-profile political figures backing the campaign include President Donald Trump, Vice President JD Vance, and Senator Ted Cruz, according to the report by Retail Eagle's store visits fell after launching the controversial Sydney Sweeney ad campaign in late people criticize the ad for being oversexualized and having eugenic undertones, while others defend it.
Time of India
15 hours ago
- Time of India
Inox Green signs O&M deal for 182 MW wind projects
New Delhi: Inox Green Energy on Tuesday said it has signed an agreement with a large diversified Indian conglomerate for the comprehensive operations and maintenance (O&M) of 182 megawatt (MW) of operational wind projects under its renewable energy arm. According to the official press release, the projects are spread across multiple sites in western India and are connected to common infrastructure owned by Inox Green. 'This is a milestone occasion for us as with the signing of the agreement, our entire fleet with this marquee customer is now back in our fold. This showcases the changing dynamics in the wind O&M industry,' said S K Mathu Sudhana, CEO, Inox Green. The agreement covers conversion of limited-scope O&M to comprehensive O&M for 82 MW of wind projects, along with the renewal of comprehensive O&M for another 100 MW, ahead of its scheduled renewal date. The contract will span the remaining operational life of the projects.
