Women's Super League announces rebrand with new league name and ‘visual identity'
The Women's Super League (WSL), the top level of women's football in England, has revealed a rebrand for the 2025-26 season.
The move sees the second-tier Women's Championship renamed as WSL2, bringing both leagues under the same umbrella.
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The Women's Professional Leagues Limited (WPLL), the independent body that oversees both leagues, has also rebranded to Women's Super League Football (WSL Football).
The WPLL assumed ownership of the top two tiers from the Football Association (FA) ahead of the 2024-25 campaign.
New logos and colour systems for each league were unveiled on Monday as part of a 'new visual identity,' which will be seen on team kits and on footballs as well as in stadiums as part of the matchday experience.
A new WSL Football website will also be launched this summer.
'No one plays football like a female — it is our strength and the way players move is one element of what makes women's football distinctive and special,' said WSL Football chief marketing officer Ruth Hooper.
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'It has taken months of work, and we have spoken to clubs, fans, players and partners who have all inputted during the process and been on this journey with us.
'There is a lot more in store over the coming months as we continue to grow the women's game for the future.'
This article originally appeared in The Athletic.
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