Meta Strengthens AI Capabilities with Acquisition of Voice Technology Startup Play AI
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Meta Platforms has acquired Play AI, a startup specialising in conversational artificial intelligence and real-time voice technology. The deal, finalised in early July, marks another step in Meta's continued investment in artificial intelligence research and development.
Founded in 2021, Play AI has been known for its innovations in voice cloning, interactive audio applications, and AI-generated avatars. While the financial terms of the acquisition have not been revealed, sources close to the matter report that the Play AI team will be integrated into Meta's internal AI research division.
The acquisition is expected to contribute to Meta's voice-enabled feature development across platforms such as WhatsApp, Instagram, and the Meta Quest ecosystem. Play AI's technology had previously been used by developers to create virtual agents and audio-based user experiences. It is not yet known whether these products will remain available to third-party developers following the acquisition.
This move aligns with Meta's broader AI strategy, which has included the rollout of new generative AI models and the launch of Meta AI, a chatbot embedded in its messaging services. Play AI's tools may enhance Meta's efforts to build more natural and responsive voice interactions, particularly within augmented and virtual reality environments.
Industry analysts view the acquisition as part of a larger trend among tech giants acquiring smaller AI firms to strengthen capabilities in speech synthesis, conversational tools, and immersive AI technologies.
Play AI's leadership and engineering staff are set to join Meta's AI team. However, Meta has not disclosed specific roles or how the Play AI tools will be integrated into its products. No formal statement has been issued by the company regarding the acquisition, continuing Meta's pattern of quiet strategic expansion in the artificial intelligence space.
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This measure is not specified by IFRS Accounting Standards and therefore might not be comparable to apparently similar measures used by other entities. Management believes adjusting operating profit for these items provides comprehensive information of the company's operating performance. 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With Cloud at the core of our solutions portfolio, Sify is focussed on the changing ICT requirements of the emerging Digital economy and the resultant demands from large, mid and small-sized businesses. Sify's infrastructure comprising state-of-the-art Data Centers, the largest MPLS network, partnership with global technology majors and deep expertise in business transformation solutions modelled on the cloud, make it the first choice of start-ups, SMEs and even large Enterprises on the verge of a revamp. More than 10000 businesses across multiple verticals have taken advantage of our unassailable trinity of Data Centers, Networks and Digital services and conduct their business seamlessly from more than 1700 cities in India. Internationally, Sify has presence across North America, the United Kingdom and Singapore. Sify, Sify Technologies and are registered trademarks of Sify Technologies Limited. Non-IFRS Measures This press release contains a financial measure not prepared in accordance with IFRS. In particular, EBITDA is referred to as 'non-IFRS' measure. The non-IFRS financial measure we use may be calculated differently from, and therefore may not be comparable to, similarly titled measures used by other companies - refer to the reconciliation provided in the table labelled Financial Highlights for more information. In addition, these non-IFRS measures should not be considered in isolation as a substitute for, or as superior to, financial measures calculated in accordance with IFRS, and our financial results calculated in accordance with IFRS and reconciliation to those financial statements should be carefully evaluated. Forward Looking Statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements. For a discussion of the risks associated with Sify's business, please see the discussion under the caption 'Risk Factors' in the company's Annual Report on Form 20-F for the year ended March 31, 2025, which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at and Sify's other reports filed with the SEC. For further information, please contact: Sify Technologies LimitedMr. Praveen KrishnaInvestor Relations & Public Relations+91 20:20 Media Nikhila Kesavan+91 Weber ShandwickLucia Domville+1-212 546-8260LDomville@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
