Check Mate: How Gingham Became the Print of Summer 2025
Long associated with picnic blankets and vintage tablecloths, gingham's fashion footprint is far more nuanced. Season after season, designers breathe new life into the print – reworking it into structured dresses, crisp co–ords, and soft separates in neutral tones and unexpected cuts. In 2025 alone, the Frankies Bikinis x Bella Hadid and GAP x Dôen collaborations put gingham front and centre in dreamy summer dresses. Labels like Sandy Liang, Reformation, Longchamp, Meshki, and Marni are also getting behind the checkered print, offering skirts, trousers, and tops that feel refreshingly grown-up. Recently spotted on Jennifer Lopez, Taylor Swift, and Sarah Jessica Parker, gingham has officially moved beyond nostalgic and into celebrity–certified cool. Never costume-y, always current – it keeps things interesting without trying too hard.
And, of course, the cultural archive runs deep. Judy Garland's blue gingham pinafore in The Wizard of Oz practically wrote the rulebook. Princess Diana gave it off–duty polish in bright–pink gingham capris and ballet flats. Margot Robbie immortalised the pastel version in Barbie . And recently, Sabrina Carpenter sealed the deal, wearing a blue gingham co–ord in her Manchild music video – cementing its status as an official 2025 staple.
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This season, the check is everywhere again – but styled in a way that feels grown–up and ready for real life. Whether you go all–in with a matching set or keep it subtle with just one piece, consider it the unofficial uniform of 'Summer 2025'.
A guide to wearing gingham now
For Aparna Chandra, Co–Creative Director of Nicobar, an Indian label that has quietly championed gingham since its inception, the appeal lies in its consistency.
'Gingham isn't trending in 2025 because it's new – it's resonating because it's real. Honest. Familiar. At Nicobar, it's always felt like a natural fit: not seasonal, but perennial. We come back to it not for novelty, but for its quiet ease and versatility. Over the years, we have used gingham both subtly and centrally – it breaks up prints, softens boldness, and adds detail even as a trim. Structured but never stiff, it brings balance and a kind of visual grounding that works across silhouettes. Gingham isn't a trend – it's part of our fabric. Season after season, it lives on in the pieces we make: thoughtful, timeless, and built to last.'
The summer dress, reimagined
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