Rice Robotics team up with Floki to launch AI companion robot
The Hong Kong-based robotics startup has announced the launch of the Minibot M1, which has been developed in conjunction with Floki.
The robot will operate on the decentralised RICE AI protocol and integrate features designed to support everyday tasks and foster emotional interaction with users.
The Minibot M1 will function as a personal assistant capable of managing household schedules, retrieving online information, and offering companionship through features such as music, storytelling and conversational engagement.
Users who interact with the robot will earn $RICE tokens in return, forming part of a data collection and training ecosystem for robotic intelligence.
The launch of the robot is to be accompanied by the introduction of the $RICE token, which will serve as the utility token of the RICE AI protocol.
The token will debut on TokenFi Launchpad, with staking opportunities available for holders of $TOKEN, the native token of TokenFi. Airdrops of $RICE will also be issued to holders and stakers of both $FLOKI and $TOKEN.
Rice Robotics has partnerships with a number of major corporations including SoftBank, Nvidia, Dubai Future Foundation, NTT Japan and Mitsui Fudosan.
Its robots are currently deployed in delivery settings across Japan, including unmanned indoor delivery for 7-Eleven Japan and office services at SoftBank headquarters.
Floki's involvement in the project marks another step in its strategy to expand into tokenised AI and blockhchain-enabled services. Through sister project TokenFI, Floki aims to facilitate the tokenisation of real-world assets and data, including AI-generated content and robotic learning models.
Rice Robotics secured over $7 million earlier this year in a pre-Series A funding round led by Alibaba Entrepreneurs Fund, Soul Capital and Audacy Ventures.
The company is working towards a decentralised data-sharing model where robots can exchange training data autonomously to improve performance without centralised oversight.
The AI robotics sector is currently valued at approximately $22 billion and is tipped to exceed $100 billion by 2030, according to industry estimations.
The rapid integration of artificial intelligence (AI) into robotics marks a transformative era for interaction between humans and machines – as society enters uncharted territory where robots shift from industrial roles to emotionally responsive companions and personal assistants.
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Perth Now
3 hours ago
- Perth Now
‘Dirty bomb': Huge warning on AI
Artificial intelligence developed outside the West could teach Australians 'how to make a dirty bomb' and let authoritarian regimes push alternate realities, the country's leading cybersecurity expert says. Big tech is promising AI will revolutionise every aspect of modern life, from how people find information to how they do their jobs. The promise has been heard in capitals across the world, with governments scrambling to figure out how to reap the economic benefits of early adoption while also not knowing what they are dealing with. Jobs are top-of-mind, but the challenges stretch far beyond which roles could be stamped out in the relentless march of technological progress. Alastair MacGibbon is the chief strategy officer at CyberCX – a Canberra-based cybersecurity firm that helps government and businesses thwart threats from hostile states to private hackers. Among the biggest challenges of AI, according to Mr MacGibbon, is hostile governments waging informational warfare. CyberCX chief strategy officer Alastair MacGibbon says authoritarian regimes could push alternate realities on Western users. CyberCX Credit: Supplied 'The concept of AI models developed outside of the West being used in the West is highly problematic,' he told NewsWire. 'This is why I was so concerned about DeepSeek because with AI models, one can distort truth.' China's DeepSeek model wiped a trillion dollars in value off US tech titans when it launched in January. Nvidia alone suffered a $600bn blow. The disruption was largely because DeepSeek is free and open source, unlike its American rivals, meaning anyone with an internet connection can use it. While DeepSeek is backed by Chinese hedgefund High-Flyer, the platform is riddled with code linking it to the government. NewsWire earlier this year also confirmed DeepSeek had a deeply embedded bias that persisted even when the model was downloaded and run offline. China's DeepSeek wiped hundreds of billions in value off tech stocks when it launched in January. Nadir Kinani / NewsWire Credit: News Corp Australia It repeatedly refused to answer questions about the Tiananmen Square massacre in 1989. Mr MacGibbon said Beijing could tweak history and make it seem as though the massacre did not 'even happen'. 'Why wouldn't you ideologically want to poison the knowledge base of the world?' he said. 'More broadly, AI models are increasingly being trained on data that was AI generated, and you're sort of getting this weird sort of beigeness of truth that is being reflected in AI results. 'So imagine what an AI model that's trained by or developed in a totalitarian, revisionist regime will do for truth. 'It should scare people considering the role we see AI playing this generation.' Even Western models can get things wrong. Elon Musk's Grok repeatedly misidentified a photo of a severely emaciated girl in Gaza, telling users on X it was taken in Yemen in 2018. The photo was taken by a photographer for Agence France-Presse in August this year. The news agency swiftly corrected Grok, which conceded it was mistaken. But Western models have guardrails that block users from using them for harm, such as bomb-making. Mr MacGibbon said AI developed by non-Western countries could drop those safeguards, either by shoddy work or by design. 'It's easy enough to get around the guardrails of the semi-responsible Western AI companies, who vary from marginally responsible to marginally irresponsible in terms of their guardrails about social harm and their responsibility,' Mr MacGibbon said. 'Imagine people who want to cause harm and dissent. 'So the combination of truth no longer being the truth, and the ability to give you access to how to … throw sand in the gears of the West. 'I don't think that's at all beyond the realms of the madness of these regimes.'
The Advertiser
9 hours ago
- The Advertiser
Fears FIFO work will turn gold towns into ghost towns
As mining executive Ron Heeks spruiks a major project to investors, he makes a pointed effort to highlight an attribute unrelated to the massive returns it will bring. "Importantly, it's not a FIFO (fly-in, fly-out) operation," he tells the mining industry's annual Diggers and Dealers gabfest in Kalgoorlie. Mr Heeks, who spent 16 years working and living in the WA Goldfields hub, has been disheartened watching it be "destroyed by FIFO". He doesn't want to see the NSW Northern Tablelands town of Armidale - 23km west of Hillgrove - suffer the same fate. Larvotto Resources has fired the starter's gun on the development of a $140 million antimony mine at Hillgrove, with production to begin next year. "You drive through Kalgoorlie now and, you know, the bottom half of Hannan Street, every second shop - or nearly all of them - are shut. It's very, very sad," the Larvotto managing director tells AAP. "I think the industry as a whole does not do a particularly good job of putting back." Despite the huge boon miners have pocketed in recent years, with soaring gold prices delivering billions in windfall revenues, the permanent residents of Kalgoorlie feel little benefit has flowed their way. The town's resident population has declined by about a tenth over the past decade to just under 30,000, but housing is scarce, with much of it taken up to accommodate FIFO workers. A recent application by goldminer Northern Star, which owns the mammoth open-cut mine that looms over the town, to build an 800-bed workers camp for staff working on a mill upgrade was met with concerted local opposition. The project was approved by council in a three-two vote, despite 144 out of 148 submissions by members of the public opposed to the application. The vast majority were concerned FIFO accommodation resulted in a lack of connection and contribution to the local community. The workers would not support local businesses, they feared. "Get people to come and live here instead of FIFO. Get the population up, instead of down, otherwise Kalgoorlie will be a ghost town. Is that what we really want?" one submission asked. The assessing officer noted Northern Star had proposed operating a daily shuttle bus transporting workers to and from the local shops to improve social and economic connections to the town. "Our priority is always around residential workforce," Northern Star chief executive Stuart Tonkin told reporters during a visit to the Kalgoorlie Super Pit site. But the reality was the resident workforce could not support construction and other short-term jobs on its own, he said. "We are filling up local facilities and hotels and utilising local places, as well as those temporary camps." Local businessman Murray Leahy fought tooth and nail to avoid using FIFO workers for his Kalgoorlie-based mining services company MLG OZ. But as the business took off, he hit a crossroads: bring in employees from out of town or stop growing. "We started putting people in houses, and we established a structure whereby we'd fly you in and out for six months and if you wanted to transition your family in, we would pay for you and your family to move to Kalgoorlie," he said. "We would provide a house for you free of charge for six months and after that you could salary sacrifice it, so we were transitioning people from being flyers into being residents. "Then we ran out of houses to do that with and the market became so strained that we had to stop that program." Mr Leahy said ideally all the company's 450-odd workforce would be full-time residents, but he was still relying on 200 or so FIFO workers. There was a desire among workers to join the community. About 14 of MLG's FIFO employees were looking to move their families to live in Kalgoorlie residentially but simply could not find a house, he said. "Fundamentally, the issue that the Goldfields community has stems purely from the fact that we have had very poor state and local government planning over a long period of time," Mr Leahy said. The state has been "immensely slow" in releasing land to alleviate the situation, while provision of water and power to enable development has also been lagging. The current council was working hard to try and rectify the issues, "but they are dealing with a 15-year legacy here of poor planning and poor management". "To effectively make the change that's needed, it's 100 per cent reliant upon our state releasing land and key services to be able to drive development." The government was investing significantly in the Goldfields region, said WA Mining Minister David Michael. The WA budget included $16.8 million in funding to boost development-ready land in Kalgoorlie. Planning was also underway to redevelop Kalgoorlie Health Campus, the state developer was selling houses at its Karlkurla estate project for as low as $205,000 and a new $150 million vanadium flow battery was being installed to secure Kalgoorlie's energy supply, "Government agencies are also working together, and with industry, to ensure there is sufficient land for housing across our state," Mr Michael said. "Land and housing development in the regions is constrained by contractor availability, infrastructure capacity and upgrade timing constraints, native title and higher development costs." Ballard Mining chairman Simon Lill said he would like to see the government provide more tax incentives for living in Kalgoorlie long term. "I would love to, and I think Northern Star would love to, see more people in Kalgoorlie. And Lynus would love to see more people in Kalgoorlie. But in the current FIFO world, I'm not sure I can see that happening," he said. "Can they make life in Kalgoorlie tax-free for a period or no stamp duty on houses or something like that? "It is sad to walk down the main street and see so many of the shops boarded up." Mr Leahy also called for a more generous regional zone tax offset to incentivise people to live there permanently. Kalgoorlie residents can currently claim $57 off their tax through the scheme. Mr Michael said Kalgoorlie residents could already access generous stamp duty concessions, which the government expanded in the recent budget, and complemented other incentives like low-deposit loans for modular homes. As mining executive Ron Heeks spruiks a major project to investors, he makes a pointed effort to highlight an attribute unrelated to the massive returns it will bring. "Importantly, it's not a FIFO (fly-in, fly-out) operation," he tells the mining industry's annual Diggers and Dealers gabfest in Kalgoorlie. Mr Heeks, who spent 16 years working and living in the WA Goldfields hub, has been disheartened watching it be "destroyed by FIFO". He doesn't want to see the NSW Northern Tablelands town of Armidale - 23km west of Hillgrove - suffer the same fate. Larvotto Resources has fired the starter's gun on the development of a $140 million antimony mine at Hillgrove, with production to begin next year. "You drive through Kalgoorlie now and, you know, the bottom half of Hannan Street, every second shop - or nearly all of them - are shut. It's very, very sad," the Larvotto managing director tells AAP. "I think the industry as a whole does not do a particularly good job of putting back." Despite the huge boon miners have pocketed in recent years, with soaring gold prices delivering billions in windfall revenues, the permanent residents of Kalgoorlie feel little benefit has flowed their way. The town's resident population has declined by about a tenth over the past decade to just under 30,000, but housing is scarce, with much of it taken up to accommodate FIFO workers. A recent application by goldminer Northern Star, which owns the mammoth open-cut mine that looms over the town, to build an 800-bed workers camp for staff working on a mill upgrade was met with concerted local opposition. The project was approved by council in a three-two vote, despite 144 out of 148 submissions by members of the public opposed to the application. The vast majority were concerned FIFO accommodation resulted in a lack of connection and contribution to the local community. The workers would not support local businesses, they feared. "Get people to come and live here instead of FIFO. Get the population up, instead of down, otherwise Kalgoorlie will be a ghost town. Is that what we really want?" one submission asked. The assessing officer noted Northern Star had proposed operating a daily shuttle bus transporting workers to and from the local shops to improve social and economic connections to the town. "Our priority is always around residential workforce," Northern Star chief executive Stuart Tonkin told reporters during a visit to the Kalgoorlie Super Pit site. But the reality was the resident workforce could not support construction and other short-term jobs on its own, he said. "We are filling up local facilities and hotels and utilising local places, as well as those temporary camps." Local businessman Murray Leahy fought tooth and nail to avoid using FIFO workers for his Kalgoorlie-based mining services company MLG OZ. But as the business took off, he hit a crossroads: bring in employees from out of town or stop growing. "We started putting people in houses, and we established a structure whereby we'd fly you in and out for six months and if you wanted to transition your family in, we would pay for you and your family to move to Kalgoorlie," he said. "We would provide a house for you free of charge for six months and after that you could salary sacrifice it, so we were transitioning people from being flyers into being residents. "Then we ran out of houses to do that with and the market became so strained that we had to stop that program." Mr Leahy said ideally all the company's 450-odd workforce would be full-time residents, but he was still relying on 200 or so FIFO workers. There was a desire among workers to join the community. About 14 of MLG's FIFO employees were looking to move their families to live in Kalgoorlie residentially but simply could not find a house, he said. "Fundamentally, the issue that the Goldfields community has stems purely from the fact that we have had very poor state and local government planning over a long period of time," Mr Leahy said. The state has been "immensely slow" in releasing land to alleviate the situation, while provision of water and power to enable development has also been lagging. The current council was working hard to try and rectify the issues, "but they are dealing with a 15-year legacy here of poor planning and poor management". "To effectively make the change that's needed, it's 100 per cent reliant upon our state releasing land and key services to be able to drive development." The government was investing significantly in the Goldfields region, said WA Mining Minister David Michael. The WA budget included $16.8 million in funding to boost development-ready land in Kalgoorlie. Planning was also underway to redevelop Kalgoorlie Health Campus, the state developer was selling houses at its Karlkurla estate project for as low as $205,000 and a new $150 million vanadium flow battery was being installed to secure Kalgoorlie's energy supply, "Government agencies are also working together, and with industry, to ensure there is sufficient land for housing across our state," Mr Michael said. "Land and housing development in the regions is constrained by contractor availability, infrastructure capacity and upgrade timing constraints, native title and higher development costs." Ballard Mining chairman Simon Lill said he would like to see the government provide more tax incentives for living in Kalgoorlie long term. "I would love to, and I think Northern Star would love to, see more people in Kalgoorlie. And Lynus would love to see more people in Kalgoorlie. But in the current FIFO world, I'm not sure I can see that happening," he said. "Can they make life in Kalgoorlie tax-free for a period or no stamp duty on houses or something like that? "It is sad to walk down the main street and see so many of the shops boarded up." Mr Leahy also called for a more generous regional zone tax offset to incentivise people to live there permanently. Kalgoorlie residents can currently claim $57 off their tax through the scheme. Mr Michael said Kalgoorlie residents could already access generous stamp duty concessions, which the government expanded in the recent budget, and complemented other incentives like low-deposit loans for modular homes. As mining executive Ron Heeks spruiks a major project to investors, he makes a pointed effort to highlight an attribute unrelated to the massive returns it will bring. "Importantly, it's not a FIFO (fly-in, fly-out) operation," he tells the mining industry's annual Diggers and Dealers gabfest in Kalgoorlie. Mr Heeks, who spent 16 years working and living in the WA Goldfields hub, has been disheartened watching it be "destroyed by FIFO". He doesn't want to see the NSW Northern Tablelands town of Armidale - 23km west of Hillgrove - suffer the same fate. Larvotto Resources has fired the starter's gun on the development of a $140 million antimony mine at Hillgrove, with production to begin next year. "You drive through Kalgoorlie now and, you know, the bottom half of Hannan Street, every second shop - or nearly all of them - are shut. It's very, very sad," the Larvotto managing director tells AAP. "I think the industry as a whole does not do a particularly good job of putting back." Despite the huge boon miners have pocketed in recent years, with soaring gold prices delivering billions in windfall revenues, the permanent residents of Kalgoorlie feel little benefit has flowed their way. The town's resident population has declined by about a tenth over the past decade to just under 30,000, but housing is scarce, with much of it taken up to accommodate FIFO workers. A recent application by goldminer Northern Star, which owns the mammoth open-cut mine that looms over the town, to build an 800-bed workers camp for staff working on a mill upgrade was met with concerted local opposition. The project was approved by council in a three-two vote, despite 144 out of 148 submissions by members of the public opposed to the application. The vast majority were concerned FIFO accommodation resulted in a lack of connection and contribution to the local community. The workers would not support local businesses, they feared. "Get people to come and live here instead of FIFO. Get the population up, instead of down, otherwise Kalgoorlie will be a ghost town. Is that what we really want?" one submission asked. The assessing officer noted Northern Star had proposed operating a daily shuttle bus transporting workers to and from the local shops to improve social and economic connections to the town. "Our priority is always around residential workforce," Northern Star chief executive Stuart Tonkin told reporters during a visit to the Kalgoorlie Super Pit site. But the reality was the resident workforce could not support construction and other short-term jobs on its own, he said. "We are filling up local facilities and hotels and utilising local places, as well as those temporary camps." Local businessman Murray Leahy fought tooth and nail to avoid using FIFO workers for his Kalgoorlie-based mining services company MLG OZ. But as the business took off, he hit a crossroads: bring in employees from out of town or stop growing. "We started putting people in houses, and we established a structure whereby we'd fly you in and out for six months and if you wanted to transition your family in, we would pay for you and your family to move to Kalgoorlie," he said. "We would provide a house for you free of charge for six months and after that you could salary sacrifice it, so we were transitioning people from being flyers into being residents. "Then we ran out of houses to do that with and the market became so strained that we had to stop that program." Mr Leahy said ideally all the company's 450-odd workforce would be full-time residents, but he was still relying on 200 or so FIFO workers. There was a desire among workers to join the community. About 14 of MLG's FIFO employees were looking to move their families to live in Kalgoorlie residentially but simply could not find a house, he said. "Fundamentally, the issue that the Goldfields community has stems purely from the fact that we have had very poor state and local government planning over a long period of time," Mr Leahy said. The state has been "immensely slow" in releasing land to alleviate the situation, while provision of water and power to enable development has also been lagging. The current council was working hard to try and rectify the issues, "but they are dealing with a 15-year legacy here of poor planning and poor management". "To effectively make the change that's needed, it's 100 per cent reliant upon our state releasing land and key services to be able to drive development." The government was investing significantly in the Goldfields region, said WA Mining Minister David Michael. The WA budget included $16.8 million in funding to boost development-ready land in Kalgoorlie. Planning was also underway to redevelop Kalgoorlie Health Campus, the state developer was selling houses at its Karlkurla estate project for as low as $205,000 and a new $150 million vanadium flow battery was being installed to secure Kalgoorlie's energy supply, "Government agencies are also working together, and with industry, to ensure there is sufficient land for housing across our state," Mr Michael said. "Land and housing development in the regions is constrained by contractor availability, infrastructure capacity and upgrade timing constraints, native title and higher development costs." Ballard Mining chairman Simon Lill said he would like to see the government provide more tax incentives for living in Kalgoorlie long term. "I would love to, and I think Northern Star would love to, see more people in Kalgoorlie. And Lynus would love to see more people in Kalgoorlie. But in the current FIFO world, I'm not sure I can see that happening," he said. "Can they make life in Kalgoorlie tax-free for a period or no stamp duty on houses or something like that? "It is sad to walk down the main street and see so many of the shops boarded up." Mr Leahy also called for a more generous regional zone tax offset to incentivise people to live there permanently. Kalgoorlie residents can currently claim $57 off their tax through the scheme. Mr Michael said Kalgoorlie residents could already access generous stamp duty concessions, which the government expanded in the recent budget, and complemented other incentives like low-deposit loans for modular homes. As mining executive Ron Heeks spruiks a major project to investors, he makes a pointed effort to highlight an attribute unrelated to the massive returns it will bring. "Importantly, it's not a FIFO (fly-in, fly-out) operation," he tells the mining industry's annual Diggers and Dealers gabfest in Kalgoorlie. Mr Heeks, who spent 16 years working and living in the WA Goldfields hub, has been disheartened watching it be "destroyed by FIFO". He doesn't want to see the NSW Northern Tablelands town of Armidale - 23km west of Hillgrove - suffer the same fate. Larvotto Resources has fired the starter's gun on the development of a $140 million antimony mine at Hillgrove, with production to begin next year. "You drive through Kalgoorlie now and, you know, the bottom half of Hannan Street, every second shop - or nearly all of them - are shut. It's very, very sad," the Larvotto managing director tells AAP. "I think the industry as a whole does not do a particularly good job of putting back." Despite the huge boon miners have pocketed in recent years, with soaring gold prices delivering billions in windfall revenues, the permanent residents of Kalgoorlie feel little benefit has flowed their way. The town's resident population has declined by about a tenth over the past decade to just under 30,000, but housing is scarce, with much of it taken up to accommodate FIFO workers. A recent application by goldminer Northern Star, which owns the mammoth open-cut mine that looms over the town, to build an 800-bed workers camp for staff working on a mill upgrade was met with concerted local opposition. The project was approved by council in a three-two vote, despite 144 out of 148 submissions by members of the public opposed to the application. The vast majority were concerned FIFO accommodation resulted in a lack of connection and contribution to the local community. The workers would not support local businesses, they feared. "Get people to come and live here instead of FIFO. Get the population up, instead of down, otherwise Kalgoorlie will be a ghost town. Is that what we really want?" one submission asked. The assessing officer noted Northern Star had proposed operating a daily shuttle bus transporting workers to and from the local shops to improve social and economic connections to the town. "Our priority is always around residential workforce," Northern Star chief executive Stuart Tonkin told reporters during a visit to the Kalgoorlie Super Pit site. But the reality was the resident workforce could not support construction and other short-term jobs on its own, he said. "We are filling up local facilities and hotels and utilising local places, as well as those temporary camps." Local businessman Murray Leahy fought tooth and nail to avoid using FIFO workers for his Kalgoorlie-based mining services company MLG OZ. But as the business took off, he hit a crossroads: bring in employees from out of town or stop growing. "We started putting people in houses, and we established a structure whereby we'd fly you in and out for six months and if you wanted to transition your family in, we would pay for you and your family to move to Kalgoorlie," he said. "We would provide a house for you free of charge for six months and after that you could salary sacrifice it, so we were transitioning people from being flyers into being residents. "Then we ran out of houses to do that with and the market became so strained that we had to stop that program." Mr Leahy said ideally all the company's 450-odd workforce would be full-time residents, but he was still relying on 200 or so FIFO workers. There was a desire among workers to join the community. About 14 of MLG's FIFO employees were looking to move their families to live in Kalgoorlie residentially but simply could not find a house, he said. "Fundamentally, the issue that the Goldfields community has stems purely from the fact that we have had very poor state and local government planning over a long period of time," Mr Leahy said. The state has been "immensely slow" in releasing land to alleviate the situation, while provision of water and power to enable development has also been lagging. The current council was working hard to try and rectify the issues, "but they are dealing with a 15-year legacy here of poor planning and poor management". "To effectively make the change that's needed, it's 100 per cent reliant upon our state releasing land and key services to be able to drive development." The government was investing significantly in the Goldfields region, said WA Mining Minister David Michael. The WA budget included $16.8 million in funding to boost development-ready land in Kalgoorlie. Planning was also underway to redevelop Kalgoorlie Health Campus, the state developer was selling houses at its Karlkurla estate project for as low as $205,000 and a new $150 million vanadium flow battery was being installed to secure Kalgoorlie's energy supply, "Government agencies are also working together, and with industry, to ensure there is sufficient land for housing across our state," Mr Michael said. "Land and housing development in the regions is constrained by contractor availability, infrastructure capacity and upgrade timing constraints, native title and higher development costs." Ballard Mining chairman Simon Lill said he would like to see the government provide more tax incentives for living in Kalgoorlie long term. "I would love to, and I think Northern Star would love to, see more people in Kalgoorlie. And Lynus would love to see more people in Kalgoorlie. But in the current FIFO world, I'm not sure I can see that happening," he said. "Can they make life in Kalgoorlie tax-free for a period or no stamp duty on houses or something like that? "It is sad to walk down the main street and see so many of the shops boarded up." Mr Leahy also called for a more generous regional zone tax offset to incentivise people to live there permanently. Kalgoorlie residents can currently claim $57 off their tax through the scheme. Mr Michael said Kalgoorlie residents could already access generous stamp duty concessions, which the government expanded in the recent budget, and complemented other incentives like low-deposit loans for modular homes.
AU Financial Review
9 hours ago
- AU Financial Review
This markets veteran worries AI is pushing us to breaking point
Matt King has had a long and distinguished career at Citi trying to make sense of global credit markets for the bank's clients. He was among the highest profile analysts in an asset class that only tends to grab the headlines when markets are melting down. The London-based King has since left the bank and set up his own research firm: Satori Insights. He remains a keen observer of markets, and the hidden forces that power them. But in the last month, he has turned his mind to something a little different, preparing a detailed presentation for his new clients that questioned a trait that equity investors lust over: scalability.
