36 Beauty Products That Have It All: They're Easy, They're Affordable, And They're Effective

Buzz Feed

26-03-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
You're about to get sore from all the double-takes you make when you try this color-adaptive $6 under-eye concealer.
1. E.l.f.'s Hydrating Core Lip Shine in the "Ecstatic" shade, which reviewers say captures the some magic as " Black Honey," the $25 ~universal shade~ from Clinique that's blowing up on TikTok at a fraction of the price. It doesn't shift colors as magically as the other version, but it's a perfect, non-sticky "go-to" lip to keep in all your favorite bags and haunts this season.
I personally will live, breathe, and die by the magic of $25 "universal" Black Honey version — it lasts FOREVER and also functions as the perfect blush — but it sells out so often that I am also deeply relieved to know it has a cheap alternative in case of lip emergency!
Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have multiple that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn't get stuck in this like some glosses, but I get the shine." — Hamps5
Get it from Amazon for $7 (also available in six other shades).
2. A quick-drying top nail coat, because sometimes you just have to get the show on the road, nail polish situation be damned — this helps dry your wet nails within two minutes so you can get back to business (read: sticking your hand in a chip bag without fear).
www.amazon.com
Promising review:"NEVER GETTING MY NAILS PROFESSIONALLY DONE AGAIN. I love having long nails. I do not like spending fifty bucks just to get them painted. I tried the gel polish, with gel top coat; I tried the gel system with the lamps; I tried every polish out there. My hands get washed hundreds of times daily. This stuff is unbelievable. It really works the way they say it does. I applied it about one or two minutes after finishing a second coat of color and within minutes it had bonded and set and my nails stay shiny and polished for over a week. That is not the full two weeks claimed, but I am unusually hard on my nails so over a week is AWESOME. I immediately ordered several more." — Amazon Customer
Get it from Amazon for $6.60.
3. Lottabody's Coconut Oil Foaming Curl Mousse designed for all hair types to give you satisfyingly hydrated, volumized, frizz-free curls at a FRACTION of the price of its competitors.
Promising review:"I have super frizzy, curly hair and live in New England where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a pony tail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." — Marissa
Get it from Amazon for $3.98.
4. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T.
Get it from Amazon for $6 (available in four shades).
5. Plus, Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review:"I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don't have the worst under eye bags, but on those occasional mornings where my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." — Hayden Smith
Get it from Amazon for $5.98.
6. L'Oréal 8 Second Wonder Water Lamellar, which, true to its name, quite literally works its magic in *eight seconds* — you apply it to wet hair after a shampoo, massage it, rinse it out, and boom! This stuff targets damaged hair of all types to give you silkier, shinier locks for all the main character hair moments you *deserve*.
Promising review:"Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily. This stuff made it soft and manageable after the first use." — Jennifer Borchers
Get it from Amazon for $10.97.
7. La Roche-Posay Toleriane Double Repair Face Moisturizer, an oil-free moisturizer formulated with ceramide and niacinamide, so it might actually replace more than one step in your skincare. This lightweight, fragrance-free moisturizer is formulated to strengthen the skin barrier to lock in hydration not just after you put it on, but in the long term, too. Reviewers are especially obsessed with how well it works as a makeup primer!
www.amazon.com, Amazon
I have had on and off dry patches on my face for *checks watch* my whole life, which I just accepted as a consequence of being a human in their thirties who spends a lot of time outdoors in cold weather. It took like two seconds for my (SPECTACULAR) dermatologist to assess the situation and recommend this. The dry patches around my mouth and eyes were gone within two days of using this. It absorbs so quickly into the skin that I was almost scared it wasn't doing anything, but the long-term results are undeniable. My skin is softer, and I was able to cut out the expensive niacinamide and exfoliant I was using, making this one of the most cost-effective skincare moves of my life. I am so grateful my dermatologist recommended this to me and only wish I'd gone to see her about it much sooner!
Get it from Amazon for $23.99 (available with SPF and in multiple sizes).
8. A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀.
www.amazon.com
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." — Chrissy
Get it from Amazon for $5.10 (available in two styles).
9. E.l.f's brand new Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
10. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." — Smickens
Get it from Amazon for $19.99 (available in 12 shades).
11. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." — Amy N.
Get a two-pack from Amazon for $9.90.
12. A pomade hair wax stick designed to work for all hair types for some residue-free *instant* hold for slick-back ponytails or setting flyaways, cowlicks, and baby hairs into place, if that's the vibe you're going for. Reviewers note how easy it is to glide over hair and brush back without leaving hair looking greasy or shiny.
www.amazon.com, www.amazon.com
Promising reviews:"Saw this on TikTok and saved it. Waited months to buy because I'm cautious about products that are trending. I finally gave it a go and so happy! I had to get a haircut to get rid of dead weight, split ends, etc. So I am aware that my hair is still repairing itself. I did a blow out and then ran the flat iron in my head. The stick went on smooth, only required a little bit and the no fuzz or hair sticking out at the top. Love this! Worked well and I was able to keep my naturally wavy hair straight for three days." — carla
Get it from Amazon for $7.59 (available in multipacks).
13.
SkinSmart Facial Cleanser Spray reviewers compare to the pricier Tower 28 SOS Spray, designed to target bacteria that causes acne and blemishes *without* drying your skin. Busy teens, travelers, athletes, and professionals who wear a face mask or gear swear by this quick and effective "spray and go" fix — no scrubbing required!
Amazon, www.amazon.com
Check out a TikTok of the SkinSmart Facial Spray in action.
Promising review:"I have ordered this twice now. If my skin is breaking out I just spray this on after washing my face and let it air dry. It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation. After a few days of this my skin starts clearing up! I put some in a travel spray bottle and take it when I'm flying. My skin always feels dirty on planes, and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues." — SaraSmile11
Get it from Amazon for $17.46.
14. A redness-reducing Snail Bee High Content Essence so hydrating and soothing that reviewers notice a difference in their skin's tone and texture after just one use. If you're looking for something that will help your foundation ~glide~ on and really lock in the rest of your skincare routine, with is the all-around MVP you're looking for.
www.amazon.com
Note: this formula includes small traces of bee venom, so patch test before use!
Promising review:"I have only been using this product for a day and a half, and it zapped the redness from my skin! I tried on some foundation the other day and noticed a wild amount of texture, redness peeping through under primer, and general crustiness and was like, 'I gotta do something about this!' I started my new skin routine about a week ago and just felt something was missing, this Benton Snail Bee was added to my existing routine and wow, did I get some results quick! I'll absolutely be exploring more moisturizing products from Benton to add to my routine." — Apple S.
Get it from Amazon for $15.30.
15. Plus L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed.
www.amazon.com, www.amazon.com
Promising review: "I'd yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There's no greasiness to it at all. It dries down to a beautiful matte finish. It's super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn't settle into my fine lines or wrinkles, and I don't need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." — Julie F.
Get it from Amazon for $9.98 (available in six styles).
16. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
www.amazon.com
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review:"I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn't make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." — Diane J. Huff
Get it from Amazon for $12.95.
Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots!
17. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this for relief, with many noticing a difference after the very first use.
www.amazon.com, www.amazon.com
First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products.
Promising review: "I saw a dermatologist recommend this on TikTok, and I figured I'd give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things, so I didn't have very high expectations. After one use, I could already see a difference! It says to use it 1–2 times a week, but I use it usually every other day, and I use Cerave rough and bumpy lotion after, and now my red bumps are almost nonexistent. This product has truly been life-changing, and I would recommend it to anyone struggling with red bumps! 10/10!" — Sydney
Get it from Amazon for $10+ (available in four sizes).
18. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." — Dragonheart Jo
"Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don't walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" — DeeDra Billings
Get it from Amazon for $8.98 (available in various scents and packs).
19. A set of itty-bitty dermaplaning razors so you can skip expensive salon treatments — these will get rid of lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way right at home. Reviewers also love how much smoother their makeup goes on when they make dermaplaning a part of their regular routine!
Amazon
Kitsch is an LA-based, self-financed, woman-founded business established in 2010 that specializes in hair accessories.
Promising review: " I feel like a pro. I've been paying $50+ for spa dermaplane, and by buying these (which are really well made), I can do it myself much more regularly. I did use face oil beforehand to prepare my skin. Since I've had dermaplane done before, I knew to pull the skin taut and use short strokes. Advantage of dermaplane: peach fuzz is gone, makeup goes on smoother, and serums can penetrate better." — seebee
Get a set of 12 from Amazon for $8.99 (available in four colors).
20. And a facial hair trimmer for anyone whose thoughts on razors, waxing, or tweezers are simply, "Thank you, next!" This pain-free, ridiculously fast solution has over 99,000 5-star reviews singing its praises.
Promising review: "I am beside myself with this purchase!! I bought it hoping it would at least somewhat work, as so many don't. This is absolutely perfection! It works well, it's quiet, small, easy to take with you if you so desire, and most importantly...IT WORKS!!! I'm a soon-to-be-65-year-old woman who has hair where I never did before, most annoying. This gets rid of it. I used it again a couple of days later and what I am finding is that I need to use it less and less. Really cool!" — Sandy E'Bell
Get it from Amazon for $17.60+ (available in four colors).
21. Makup's Brow Me, a hybrid eyebrow wax and sculpt gel system to give yourself a professional-quality eyebrow job from the comfort of your own bathroom vanity. This water- and sweat-resistant formula has a hold so strong that a lot of reviewers compare it to lamination, and say it holds up better than expensive competitors.
www.amazon.com, Amazon
Makup Beauty is a small business that specializes in makeup products.
Promising review:"I'm obsessed with this product. I have my brows micro-bladed, but I love the look of the bushy laminated brows, and this product is my holy grail now. It lasts all day, and I don't need to have my brows laminated by a professional. I recently went on vacay in Cancun, which is humid, and these brows didn't move. Highly recommend!!" — Tammy J
Get it from Amazon for $9.98.
22. Medicube's "Zero Pore" Pads, which are dual-textured toner pads made with lactic and salicylic acid to exfoliate and refine your pores. The excess sebum oil in your face just met its worst enemy in this cult-fave Korean skincare product. 😈
Promising review:"I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it's been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It's great for the value, and I'll definitely be repurchasing these." — Ee El
Get a pack of 70 from Amazon for $17.90 (available in four other styles).
23. And Mighty Patch Nose Patches for overnight use to help kick "nose gunk" to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀.
Promising review: "These things work! I've been dealing with bad breakouts recently and could not figure out what was causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I've tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up." — Hannah Braswell
Get a set of 10 from Amazon for $16.55.
24. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out.
www.amazon.com, www.amazon.com
Check out a TikTok of the Nyx Pore Filler in action.
Promising review: "Great product. I have tried more expensive products and have discovered that NYX pore filler is as good as the $40 products. It leaves a smooth matte finish." — Amazon Customer
Get it from Amazon for $9.72.
25. CeraVe's Hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it's super gentle *and* super effective.
www.amazon.com, www.amazon.com
I SWEAR by this facial cleanser. I used to be pretty acne-prone, but after I switched to this (which I follow up with the snail mucin essence in the evenings), my skin lost that rough "bumpy" texture from the tiny acne clusters and stayed suuuper hydrated. It's a heck of a lot easier to put my makeup on now, because my skin isn't randomly crusty or overly-moisturized. It also just feels really good on my skin!
Promising review:"Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It's been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" — L. Ashburne
Get it from Amazon for $15.48.
26. L'Oréal Paris Makeup True Match Lumi Glotion designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra low-effort, ethereal shimmer in their lives.
www.amazon.com, www.amazon.com
Promising review:"Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It's not oily feeling at all and it doesn't dry out skin either. Just a total package. Can't beat the price either." — Figgy08
Get it from Amazon for $13.98+ (available in six shades).
27. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work.
Amazon, www.amazon.com
Promising review:"First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." — Kelsey B.
Get it from Amazon for $9.09.
28. Joesoef's pharmaceutical-grade anti-acne sulfur soap that people with acne, rosacea, dermatitis, and clogged pores swear by for helping clear their skin and relieve the tenderness. A lot of reviewers noted that they found this specific product after their dermatologists recommended it to them!
www.amazon.com, Amazon
Joesoef Skin Care is a small business that specializes in anti-acne skincare products.
Promising review:"I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." — Sandy G
Get it from Amazon for $12.99 (also available in multipacks).
29. E.l.f. Power Grip Dewy Setting Spray, which sprays on super fine, but has a POWERFUL lock on makeup. Reviewers compare the strong hold and dewy effect to brands like Urban Decay and Milk. Just remember to shake shake shake it to activate it before you spray!
www.amazon.com, Amazon
Promising review: "Definitely had the glowy appearance while feeling weightless! Since it was a girl's night, I came home and went right to bed without removing my makeup. The blush, highlighter, some eye makeup, and brow filler stayed the whole time! Still have the dewy look! This stuff works SO well — will definitely be buying this instead of the Urban Decay Extra Glow, which is triple the price. You won't be disappointed! Plus, it fits in my purse!" — Sadie
Get it from Amazon for $10.
30. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.
Promising review:"My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn't frizzy or dull looking when I get up in the morning." — Aaron Key
Get a set of two from Amazon for $7.99 (available in 35 colors and four sizes).
31.
Marc Anthony "Grow Long" Leave-In Conditioner Spray to help detangle and prevent breakage and restore health in curly, dry, and damaged hair. We've got biotin, we've got vitamin E, we've got caffeine — TBH, your split ends and breakage-prone locks should be SHAKING knowing this is coming for them.
This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out.
Promising review: "This stuff is magical! Honestly, it's the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" — Penelope
Get it from Amazon for $7.67.
33. A foot file that'll remove calluses and hard or cracked skin from your feet with some gentle, pain-free rubbing. It works whether your feet are dry or wet at the time, and will leave your heels feeling gloriously soft.
www.amazon.com
Promising review:"I don't typically write reviews, I'm lazy! I usually write them if something is really great or really bad. Well, this product is really great!! It offered me instant relief with ease!" — Brooklynn
Get it from Amazon for $9.99.
34. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before meetings or walks around the neighborhood, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.
Kayla Suazo / BuzzFeed
TBH, at the start of 2020 I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review:"Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you're starting out or want to try something new I definitely recommend you try this out." — Liela Lee
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $8.62 (available in 28 shades).
35. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.
www.amazon.com
Promising review:"Found it on TikTok, and I'm so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." — sidna saavedra
"Works! Within two weeks or so of applying every day my nails are a lot stronger and growing well, 100% will buy again." — Chloe
Get it from Amazon for $9.40.
36. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.)
www.amazon.com, www.amazon.com
Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!" — Claire
Get a six-piece set from Amazon for $8.99 (available in 10 sets).
Reviews have been edited for length and/or clarity.