Marriott Autograph Collection is opening its first safari camp
Marriott International has signed an agreement to launch its first Autograph Collection safari camp, extending the luxury brand into experiential, nature-based accommodations. The Mapito Safari Camp, Serengeti, Autograph Collection is scheduled to open in the third quarter along Tanzania's Great Migration route.
The property will feature 16 tented suites, including a two-bedroom villa. Each suite will come equipped with outdoor decks, fire pits and retractable roofs that allow for open-air stargazing.
The camp's position between Central Serengeti and the western migration corridor places it directly on the path of the annual Great Migration from May to July. The surrounding area hosts year-round wildlife viewing opportunities for the "Big Five" and other iconic African species.
• Related: How to sell safaris … and sell them right
Planned amenities include a spa, fitness center, swimming pool and multiple dining venues. The main restaurant, The Boma, will draw inspiration from traditional African bonfire gatherings. The camp's design will incorporate elements from the local Ikoma culture while implementing sustainable practices to support conservation efforts.
Activities will range from daytime game drives and night safaris to walking excursions, hot air balloon flights, bush dining experiences and cultural interactions with the Ikoma tribe.
For travel advisors, the introduction of a major hotel brand into the safari segment offers new options for clients who value both authentic wildlife experiences and the consistency, loyalty benefits and booking familiarity of Marriott's distribution systems.
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