Latest news with #naturebased
Globe and Mail
4 days ago
- Business
- Globe and Mail
Manaslu Adventures digital transformation with support from EU's Última Milla program
The adventure travel company specializing in trekking and nature-based experiences overhauls its technology infrastructure to scale internationally and enhance customer experience. Madrid, Spain - 25 Jul, 2025 - Manaslu Adventures, a leading Spanish travel agency specializing in trekking and nature-focused adventures, has launched a major digital transformation initiative with support from the European Union's Última Milla grant program (Next Generation EU). The project marks a strategic move to expand internationally—particularly into the U.S. and U.K. markets—by leveraging cutting-edge technology to streamline operations and personalize the travel experience. Backed by an investment of more than €280,000, the initiative includes the launch of a next-generation website, mobile app, AI-powered tools, CRM integration, and a revamped booking system. The digital transformation is designed to position Manaslu Adventures as a premier provider in the growing global market for sustainable and immersive outdoor travel. 'We're building a connected and intelligent digital ecosystem that enhances how we create and deliver adventures,' said Sandra Amenedo, co-founder and Marketing Director of Manaslu Adventures. 'From remote treks in the Himalayas to tailor-made hiking experiences in the Andes, our travelers will benefit from a faster, smarter, and more personalized service—without losing the human touch.' Technology Enhancements Include: All-New Website & eCommerce Platform Built by creative agency Brandoon, the new website will feature a fully transactional booking engine, smart filters, and a catalog of curated experiences worldwide—all designed with mobile responsiveness in mind. Custom Back Office & API Integrations Developed by Envolvedge, the platform centralizes management of itineraries, suppliers, clients, and bookings in real time, while enabling seamless API connectivity between the website, CRM, and third-party channels. Traveler Mobile App (Vamoos-style) A branded mobile app will provide travelers with personalized itineraries, maps, documents, and notifications—even while offline. The app is fully synced with the company's internal systems for real-time updates. AI-Driven Personalization & Automation Manaslu is integrating artificial intelligence to automate itinerary planning, content generation, and customer service workflows—boosting scalability while maintaining operational excellence. CRM & Marketing Automation In partnership with digital consultancy The Roi Makers, Manaslu is implementing advanced CRM tools for customer segmentation, analytics, and automated remarketing. The company plans to invest €36,000 annually in digital campaigns across Google Ads and Meta platforms. Scaling Adventure Travel for the Global Market With English-language support, localized campaigns, and scalable systems, Manaslu Adventures is set to expand its reach across North America and the U.K.—two key markets where demand for active, nature-based travel continues to rise. 'Outdoor adventure travel isn't just a niche—it's a movement,' said Amenedo. 'This transformation allows us to lead that movement by combining modern tech, environmental responsibility, and deep local knowledge to craft life-changing trekking experiences.' About Manaslu Adventures Founded in 2016, Manaslu Adventures specializes in tailor-made trekking and nature-based journeys in more than 50 countries. From the Alps to the Himalayas, the agency offers group and private expeditions focused on sustainability, cultural immersion, and active discovery. Its mission is to connect people to the mountains through transformative, expertly guided travel experiences. Media Contact Company Name: Manaslu Adventures Contact Person: Press Office Email: Send Email Country: United States Website:
Travel Daily News
22-07-2025
- Health
- Travel Daily News
Wilderness Bisate to launch new wellness sanctuary
Wilderness Rwanda will launch The Sanctuary at Bisate in December 2025, offering immersive, nature-based wellness experiences rooted in holistic travel. Wilderness Rwanda is set to elevate the concept of holistic travel with the launch of The Sanctuary at Wilderness Bisate in December 2025 – a dedicated wellness haven, open to guests of both Bisate and Bisate Reserve, and embraced by the natural beauty of Rwanda's volcanic highlands. More than a spa or a collection of services, The Sanctuary reflects Wilderness' core belief that wellness is not a moment in a schedule, but a philosophy threaded through every part of a guest's journey. 'At Wilderness, wellness is not an added layer defined by trends or treatments, but a natural extension of place – an invitation to pause, reconnect, and rediscover the restorative power of nature. It lives in the care of our people, in the connection fostered between guests and guides, and in the deeply nourishing food served across our camps. It is felt in the absence of distraction – the lack of noise, light, and air pollution – and in the sensory reawakening that takes place when one is truly present in nature. Simply being in the wild becomes a form of healing in itself', said Alexandra Margull, Wilderness Chief Operating Officer. The Sanctuary has been purposefully designed to offer a grounding space where guests can re-center and unwind. Here, every element has been considered to promote deeper rest – from curated soundscapes and signature scents to the natural materials and gentle design language. A heated, salt-water indoor lap pool provides both relaxation and quiet reflection, while a steam room and ice bath introduce the revitalizing benefits of contrast therapy. Cocoon-like meditation pods offer moments of solitude and stillness, enhancing mindfulness in a truly serene setting. A fully equipped gym and yoga area allow guests to continue movement practices at their own pace, while dedicated body treatment rooms offer signature massages and beauty treatments. Thoughtfully positioned fireplaces add to the comforting atmosphere, inviting guests to linger and transition slowly between rituals of restoration. While The Sanctuary will debut at Wilderness Bisate and Wilderness Mombo in Botswana, its launch signals a broader evolution in the brand's guest journey. In the coming months, wellness will be more deeply embedded across Wilderness camps, from immersive activities and sustainably sourced cuisine to opportunities for intentional disconnection.
National Post
25-06-2025
- Business
- National Post
Anew Climate and Aurora Sustainable Lands Collaborate with Microsoft to Deliver Landmark 10-Year Agreement for Carbon Removal Credits
Article content Agreement to deliver 4.8 million nature-based carbon removal credits through next-generation IFM projects while protecting over 425,000 acres of forestland Article content HOUSTON — Anew Climate and Aurora Sustainable Lands today announced a 10-year agreement with Microsoft to deliver 4.8 million nature-based carbon removal credits. Article content 'This agreement sets a new standard for nature-based carbon removals, pairing technical rigor with environmental stewardship at scale,' said Angela Schwarz, Chief Executive Officer of Anew Climate. The deal supports one of the largest permanent working forest carbon removal efforts in the United States, and will provide investments and jobs across timberland communities. Article content The projects, developed by Anew Climate and owned and managed by Aurora Sustainable Lands, span ecologically diverse forestlands in New York, Virginia, West Virginia, Kentucky, and Florida and utilize Improved Forest Management (IFM) to generate nature-based removal credits. Removals from these projects will be among the first issued under ACR's IFM v2.1 protocol, a next-generation methodology that advances the field via dynamic baselines, enhanced additionality and monitoring requirements, improved quantification accuracy, and increased transparency. Article content At the heart of this initiative is Anew's Epoch Evaluation Platform, a proprietary system that leverages machine learning, high-resolution satellite imagery, drone data, and ground-based field measurements to enable ongoing, location-specific tracking and validation of forest carbon baselines, surpassing the requirements of the IFM v2.1 methodology. In partnership with Aurora, Anew designed a custom project that exceeds registry mandates and meets Microsoft's high standards for durability and integrity, featuring extended monitoring, tech-enabled quantification, perpetual working forest easements and covenants. Collectively, this marks the largest permanent working forest protection project in the eastern U.S. in two decades. Article content 'This agreement sets a new standard for nature-based carbon removals, pairing technical rigor with environmental stewardship at scale,' said Angela Schwarz, Chief Executive Officer of Anew Climate. 'Microsoft's collaboration enables innovation that benefits the broader market and accelerates our collective path to net zero.' Article content At a time when high-quality nature- and technology-based carbon removals remain in limited supply, this agreement stands out for its immediate impact, as material volumes of removal credits will begin being delivered in 2025. Article content 'Aurora Sustainable Lands is distinctive because we are the landowner and operator, managing everything from root to credit. This comprehensive approach ensures the highest integrity and quality of our carbon credits,' said Jamie Houston, CEO of Aurora Sustainable Lands. 'Microsoft, Anew, and Aurora all share a deep commitment to climate-smart, sustainable practices, ensuring a healthier planet for future generations.' Article content 'We believe transparent and high-integrity nature-based carbon removal is important to meeting Microsoft's Carbon Negative 2030 goal,' said Brian Marrs, Senior Director, Energy & Carbon Removal at Microsoft. 'This agreement with Anew and Aurora reflects our commitment to advancing the integrity and impact of improved forest management.' Article content About Anew Climate Article content Anew Climate, LLC Article content , is a global leader of diverse climate solutions built on the principles of transparency and accountability. With deep market understanding, Anew leverages technological and nature-based solutions to create value through the generation and marketing of environmental credits for low carbon fuel, carbon, renewable energy, and emissions markets. Anew is majority owned by Article content , TPG's global impact investing platform. The company has offices in the U.S., Canada, Germany, Hungary, and Spain with an environmental commodities portfolio that extends across five continents. Article content About Aurora Sustainable Lands Article content Aurora Sustainable Lands Article content is one of the world's leading carbon removal platforms and climate-focused asset managers. To date, Aurora has acquired over 1.7 million acres of U.S. forestland with a history of industrial logging and now manages these lands with a carbon stewardship management strategy that focuses on maximizing natural carbon removal and storage potential. By actively managing with this strategy and utilizing cutting-edge proprietary technologies, Aurora taps into the oldest and most effective carbon removal tool, trees, to offer nature-based carbon credits with unrivaled reliability, durability, and quality and at an unprecedented scale. Aurora is a joint venture between Anew Climate and a group of equity investors led by Oak Hill Advisors, AB CarVal, EIG and GenZero among other leading financial sponsors. Article content Article content Article content Article content Article content Contacts Article content
Travel Weekly
25-05-2025
- Business
- Travel Weekly
Marriott Autograph Collection is opening its first safari camp
Marriott International has signed an agreement to launch its first Autograph Collection safari camp, extending the luxury brand into experiential, nature-based accommodations. The Mapito Safari Camp, Serengeti, Autograph Collection is scheduled to open in the third quarter along Tanzania's Great Migration route. The property will feature 16 tented suites, including a two-bedroom villa. Each suite will come equipped with outdoor decks, fire pits and retractable roofs that allow for open-air stargazing. The camp's position between Central Serengeti and the western migration corridor places it directly on the path of the annual Great Migration from May to July. The surrounding area hosts year-round wildlife viewing opportunities for the "Big Five" and other iconic African species. • Related: How to sell safaris … and sell them right Planned amenities include a spa, fitness center, swimming pool and multiple dining venues. The main restaurant, The Boma, will draw inspiration from traditional African bonfire gatherings. The camp's design will incorporate elements from the local Ikoma culture while implementing sustainable practices to support conservation efforts. Activities will range from daytime game drives and night safaris to walking excursions, hot air balloon flights, bush dining experiences and cultural interactions with the Ikoma tribe. For travel advisors, the introduction of a major hotel brand into the safari segment offers new options for clients who value both authentic wildlife experiences and the consistency, loyalty benefits and booking familiarity of Marriott's distribution systems.
