Manaslu Adventures digital transformation with support from EU's Última Milla program
Madrid, Spain - 25 Jul, 2025 - Manaslu Adventures, a leading Spanish travel agency specializing in trekking and nature-focused adventures, has launched a major digital transformation initiative with support from the European Union's Última Milla grant program (Next Generation EU). The project marks a strategic move to expand internationally—particularly into the U.S. and U.K. markets—by leveraging cutting-edge technology to streamline operations and personalize the travel experience.
Backed by an investment of more than €280,000, the initiative includes the launch of a next-generation website, mobile app, AI-powered tools, CRM integration, and a revamped booking system. The digital transformation is designed to position Manaslu Adventures as a premier provider in the growing global market for sustainable and immersive outdoor travel.
'We're building a connected and intelligent digital ecosystem that enhances how we create and deliver adventures,' said Sandra Amenedo, co-founder and Marketing Director of Manaslu Adventures. 'From remote treks in the Himalayas to tailor-made hiking experiences in the Andes, our travelers will benefit from a faster, smarter, and more personalized service—without losing the human touch.'
Technology Enhancements Include:
All-New Website & eCommerce Platform
Built by creative agency Brandoon, the new website will feature a fully transactional booking engine, smart filters, and a catalog of curated experiences worldwide—all designed with mobile responsiveness in mind.
Custom Back Office & API Integrations
Developed by Envolvedge, the platform centralizes management of itineraries, suppliers, clients, and bookings in real time, while enabling seamless API connectivity between the website, CRM, and third-party channels.
Traveler Mobile App (Vamoos-style)
A branded mobile app will provide travelers with personalized itineraries, maps, documents, and notifications—even while offline. The app is fully synced with the company's internal systems for real-time updates.
AI-Driven Personalization & Automation
Manaslu is integrating artificial intelligence to automate itinerary planning, content generation, and customer service workflows—boosting scalability while maintaining operational excellence.
CRM & Marketing Automation
In partnership with digital consultancy The Roi Makers, Manaslu is implementing advanced CRM tools for customer segmentation, analytics, and automated remarketing. The company plans to invest €36,000 annually in digital campaigns across Google Ads and Meta platforms.
Scaling Adventure Travel for the Global Market
With English-language support, localized campaigns, and scalable systems, Manaslu Adventures is set to expand its reach across North America and the U.K.—two key markets where demand for active, nature-based travel continues to rise.
'Outdoor adventure travel isn't just a niche—it's a movement,' said Amenedo. 'This transformation allows us to lead that movement by combining modern tech, environmental responsibility, and deep local knowledge to craft life-changing trekking experiences.'
About Manaslu Adventures
Founded in 2016, Manaslu Adventures specializes in tailor-made trekking and nature-based journeys in more than 50 countries. From the Alps to the Himalayas, the agency offers group and private expeditions focused on sustainability, cultural immersion, and active discovery. Its mission is to connect people to the mountains through transformative, expertly guided travel experiences.
Media Contact
Company Name: Manaslu Adventures
Contact Person: Press Office
Email: Send Email
Country: United States
Website: https://www.manasluadventures.com/
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CTV News
27 minutes ago
- CTV News
Wall Street hovers near record high ahead of a week packed with potential flashpoints
Ed Curran works on the floor at the New York Stock Exchange in New York, Wednesday, July 16, 2025. (AP Photo/Seth Wenig) NEW YORK — U.S. stocks are hanging near record highs Monday after the United States agreed to tax cars and other products coming from the European Union at a 15 per cent rate, lower than U.S. President Donald Trump had earlier threatened. Many details are still to be worked out, however, and Wall Street is heading into a week full of potential flashpoints that could shake markets. The S&P 500 added another 0.1 per cent in early trading after setting an all-time high every day last week. The Dow Jones Industrial Average fell 19 points, or less than 0.1 per cent, as of 9:35 a.m. Eastern time, and the Nasdaq composite is 0.3 per cent higher, coming off its own record. Stocks of U.S. companies that produce and move liquefied natural gas helped drive the market after the head of the European Commission said the bloc's members would buy US$750 billion of U.S. energy products over the next three years. That would help lessen Europe's reliance on Russia for natural gas. Cheniere Energy climbed 4.2 per cent, while NextDecade rose 3.4 per cent. Tesla added 0.2 per cent after its CEO, Elon Musk, said it signed a deal with Samsung Electronics that could be worth more than $16.5 billion to provide chips for the electric-vehicle company. Samsung's stock in South Korea jumped 6.8 per cent. Many more fireworks may be ahead this week. 'This is about as busy as a week can get in the markets,' according to Chris Larkin, managing director, trading and investing, at E-Trade from Morgan Stanley. Hundreds of U.S. companies are lined up and ready to report how much profit they made during the spring, with nearly a third of all the businesses in the S&P 500 index scheduled to deliver updates. That includes market heavyweights Apple, Amazon, Meta Platforms and Microsoft. Those companies have grown so huge that their stock movements can almost solely dictate what the overall S&P 500 index does. Microsoft alone is worth roughly $3.8 trillion, On Wednesday, the U.S. Federal Reserve will announce its latest decision on interest rates. Trump has been loudly and angrily calling for the Fed to cut interest rates, a move that could help give the economy a boost. But Fed Chair Jerome Powell has been insisting that he wants to wait for more data about how Trump's tariffs are affecting the economy and inflation before the Fed makes its next move. Lower interest rates also can give inflation more fuel, and the economy only recently came out of its scarring run where inflation briefly topped nine per cent. The widespread expectation on Wall Street is that the Fed will wait until September to resume cutting interest rates, though a couple of Trump's appointees could dissent in the vote. The Fed has been on hold with interest rates this year since cutting them several times at the end of 2024. This week will also feature several potentially market-moving updates about the economy. On Tuesday will come reports on how confident U.S. consumers are feeling and how many jobs openings U.S. employers were advertising. Wednesday will show the first estimate of how quickly the U.S. economy grew during the spring, and economists expect to see a slowdown from the first three months of the year. On Thursday, the latest measure of inflation that the Federal Reserve prefers to use will arrive. A modest reading could give the Fed more leeway to cut interest rates in the short term, while a hotter-than-expected figure could make it more cautious. And Friday will bring an update on how many more workers U.S. employers hired during June than they fired. Treasury yields held relatively steady in the bond market ahead of all that action. The yield on the 10-year Treasury was remaining at 4.40 per cent, where it was late Friday. The two-year Treasury yield, which more closely tracks expectations for Fed action, edged up to 3.92 per cent from 3.91 per cent. In stock markets abroad, indexes were mixed in Europe amid mostly modest movements following the announcement of the trade deal's framework. Chinese stocks rose as officials from the world's second-largest economy prepare to meet with a U.S. delegation in Sweden for trade talks. Stocks climbed 0.7 per cent in Hong Kong and 0.1 per cent in Shanghai. Indexes were mixed across the rest of Asia, where Japan's Nikkei 225 fell 1.1 per cent for one of the world's bigger losses. Doubts surfaced over what exactly last week's trade truce between Japan and Trump entails, especially Japan's $550 billion pledge of investment in the U.S. Terms of the deal are still being negotiated, and nothing has been formalized in writing, said an official who insisted on anonymity to detail the terms of the talks. The official suggested the goal was for a $550 billion fund to make investments at Trump's direction. ___ AP business writer Elaine Kurtenbach contributed. By Stan Choe
Globe and Mail
an hour ago
- Globe and Mail
Pega Launches Pega Cloud, Hosted by Google Cloud, in the Kingdom of Saudi Arabia
Pegasystems Inc. (NASDAQ: PEGA), the Enterprise Transformation Company™, today announced that Pega Cloud® is now available as a service hosted on Google Cloud in the Kingdom of Saudi Arabia. This strategic deployment enables customers in the Kingdom to leverage Pega's industry-leading capabilities while supporting data residency requirements within Saudi Arabia's borders. This will directly support the government's Vision 2030 initiative to establish the Kingdom as a regional technology hub. The availability of Pega Cloud on Google Cloud in Saudi Arabia addresses the growing demand for cloud-based software solutions as part of the Kingdom's ambitious digital transformation agenda. With the Saudi Arabian Information and Communications Technology (ICT) market valued at approximately $48 billion and growing at 15-16% compound annual growth rate, this expansion demonstrates Pega's commitment to supporting the country's technological advancement and economic diversification goals. As an enterprise AI decisioning and workflow automation platform, Pega delivers business-transforming value by partnering with the world's largest organisations to Build for Change®. The introduction of Pega Cloud on Google Cloud in Saudi Arabia extends this capability to local enterprises seeking to modernise their operations. Key Benefits of Pega Cloud on Google Cloud: Build and evolve mission-critical Pega applications with enterprise-grade cloud services that meet the most demanding security and performance requirements Drive greater value from Pega solutions with up-to-date services and access to Pega's latest capabilities, ensuring continuous innovation and competitive advantage Deliver better business outcomes faster with centralized Pega operations management, reducing time to market and operational complexity Innovate faster with Pega Agentic AI powering revolutionary design-time tools like Pega Blueprint, allowing for accelerated ideation to production timelines. The announcement aligns with Pega's recognition as a leader in the Forrester Wave for AI Decisioning Platforms, where the company achieved a perfect score on strategy. This industry recognition underscores Pega's position at the forefront of enterprise automation and AI-driven decision-making capabilities. Pega Cloud on Google Cloud provides customers with a fully managed cloud service that reduces time to market, improves planning and cost efficiency, and delivers enterprise-grade security. The service includes 24/7 global and regional support, operational system monitoring, and fault-tolerant environments with multi-layer redundancy, ensuring that mission-critical applications remain available and high-performing. The company's extensive compliance certifications and adherence to international standards provide customers with confidence in their data security management. Quotes & Commentary "This expansion represents our ongoing commitment to existing clients in Saudi Arabia and our dedication to supporting new customers as they embark on their digital transformation journeys," said Karim Zein, VP & managing director, EMEA West Pega. "By making Pega Cloud available on Google Cloud in the Kingdom, we're enabling organisations to harness the power of enterprise AI and workflow automation plus meeting their data residency and compliance requirements." Supporting Resources About Pegasystems Pega is The Enterprise Transformation Company that helps organizations Build for Change® with enterprise AI decisioning and workflow automation. Many of the world's most influential businesses rely on our platform to solve their most pressing challenges, from personalizing engagement to automating service to streamlining operations. Since 1983, we've built our scalable and flexible architecture to help enterprises meet today's customer demands while continuously transforming for tomorrow. For more information on Pega, visit
National Post
2 hours ago
- National Post
Why more entrepreneurs are leaning on encrypted cloud storage
This article was created by StackCommerce. Postmedia may earn an affiliate commission from purchases made through our links on this page. Article content Despite being a rather unglamorous service, cloud storage plays a direct role in how business gets done. It's where client contracts, financial records, design files and internal documents are stored and shared. Article content Article content With growing concerns about cyberattacks, rising compliance expectations and an increased focus on data transparency in client relationships, choosing a secure and reliable cloud platform is essential. Scramble Cloud offers lifetime access to 2TB of encrypted cloud storage designed to meet high privacy standards. Article content Article content The Scramble Cloud difference Article content Built in Germany, the platform uses true end-to-end encryption. Files are encrypted before they leave your device, and only you hold the decryption keys. No one else can view or access your data: not the host, not Scramble and not any third party. This zero-knowledge model is suited for businesses that need to protect sensitive data or meet strict confidentiality requirements. Article content Scramble is built for usability. Files can be uploaded with drag-and-drop, previewed directly in the browser and organized with a familiar folder layout. You can stream videos, view documents and mount the cloud as a network drive using WebDAV. The service works across Windows, macOS, Linux and mobile browsers, so it supports a range of business environments. Article content Collaboration features include encrypted group sharing, custom file permissions and Team Link, which allows partners or clients to access files securely through a link. There are no file size or bandwidth limits within the 2TB plan, which makes it suitable for handling large projects or backups. Article content Article content
