Inside Katrina Kaif's Rs 240 cr business empire that beats Deepika Padukone's brand, owns luxury homes in Mumbai-London and a swanky car collection
Years later, when Katrina Kaif was at the top of her game in the Hindi film industry — with films like Bharat, Zero, Raajneeti, and Ek Tha Tiger under her belt — she decided to channel her 'pretty girl' image into a powerful business move by launching her beauty brand Kay Beauty in 2019. But how did Katrina transition from a top actor to a successful businesswoman? Here's a look at her journey:
Before launching the brand, Katrina invested Rs 2.04 crore in a joint venture with leading retail company Nykaa in 2018. By 2021, that investment had grown to Rs 22 crore. This not only demonstrated Katrina's sharp business sense but also laid a solid foundation for her upcoming beauty venture with the online retail company.
Despite makeup being a crowded and competitive market, Katrina managed to stand out with one single decision — co-founding the brand with Nykaa in 2019. It was her brainchild, and it quickly became one of the most sought-after makeup brands in the country.
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Katrina's love for makeup goes back to her teenage years. In an interview with Harper's Bazaar India, she shared how she used to experiment with makeup and later honed her skills as an actor and model. She said, 'Growing up, make-up was a fascination. I would visit make-up counters at malls to swatch all the lipsticks and face products. I fell in love with the colours, the textures, and the fact that you can enhance certain features of your face and create the most incredible looks. Then, once I started working as a model with the best make-up artists in the country, I learned all the tricks and tips from them. I honed the techniques that I had used or seen in my personal work and amalgamated it with professional tips that I learn along the way.'
Several celebrities — Kriti Sanon, Masaba Gupta, Deepika Padukone, Mira Rajput — also launched their own skincare and beauty labels. However, none matched the scale of Katrina's success. According to a 2024 Storyboard18 report, Deepika Padukone's 82°E reported a loss of Rs 25.1 crore in the first nine months of FY2024. The report cited Deepika's brand's high pricing as a key reason for underperformance.
According to the same report in 2025, in just six years, Katrina's brand has established itself among the top-selling cosmetic brands in the country. It achieved a revenue of Rs 240 crore in 2025.
Beyond her successful business, Katrina also owns multiple properties in India and abroad. As per Dwello, she owns a two-storied apartment in Mumbai's posh Mourya House in Andheri West. Valued at Rs 17 crore, this is where she lived before her marriage to actor Vicky Kaushal. She also owns a house in London worth approximately Rs 7.2 crore, which serves as a base for her international travel. She currently lives with Vicky Kaushal in their lavish Juhu apartment. In April this year, Vicky renewed lease for their apartment and for which they will pay Rs. 6.2 crore rent in three years.
A post shared by Katrina Kaif (@katrinakaif)
A post shared by Katrina Kaif (@katrinakaif)
Katrina has a taste for luxury cars. According to GQ, her most expensive car is the Range Rover Vogue LWB, costing Rs 2.37 crore. She also owns a Mercedes ML 350 (Rs 66 lakh) and an Audi Q7 (Rs 1 crore).
According to Fincash, Katrina Kaif's net worth has surged to Rs 263 crore, which includes her earnings from films, brand endorsements, investments, and her beauty brand.
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