
I used to be a Thomas Skinner fan – now he scares me
In its fifteenth season by then, the show had long felt tired and its contestants blended into one forgettable caricature: useless at business, lacking in charm, and instantly erased from memory the moment each series ended.
That was, until Skinner. His bolshy – albeit often misguided – confidence made him stand out from the usual parade of tepid candidates.
He had buckets of charm, threw himself under the bus to protect his teammates, was unmatched when it came to customer service, and his dad dancing was just the right level of cringe to still be endearing.
Staying true to his word, he was a grafter, which is the very quality he's since used to build an unnervingly successful brand.
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After The Apprentice, he kept grafting. Now, across two decades of the show, he's one of the few contestants to achieve actual fame (even if he shares that space with the likes of Katie Hopkins and GB News presenter Michelle Dewberry).
He continued making TV appearances, his memorable charisma and 'strong family values' making him a go-to for light entertainment on shows like 8 Out Of 10 Cats, Celebrity MasterChef, and Michael McIntyre's The Wheel, while he built his social media following by having full roast dinners early in the morning and using his signature 'bosh' catchphrase.
He was even rumoured to be joining I'm A Celebrity, which would make total sense and may still be coming now that ITV has banned politicians. By this point, I'd lost interest and he'd dropped off my radar.
Until recently.
Over the last few months, it's been hard to ignore Skinner. His relentless posts – boasting about his humility, now eating lasagne for breakfast, life with the 'wifey and kids', and 'grafting' – have become some of the most polarising on X.
They're long, assisted by ChatGPT and held up as aspirational or supportive of the everyday Brit, but they're clearly designed to provoke. And they certainly provoked me.
Last month, he was deservedly rinsed for complaining about the demise of English fry-ups and a Friday pint at the hands of the 'woke brigade' – a tweet so embarrassing he eventually deleted it.
I'm one of those lefty lunatics Skinner loathes so much, and believe one of life's greatest joys is a fry-up. And when is there a more appropriate time to have a pint than a Friday?
But this wasn't just cringeworthy. I believe that, like Skinner's tweeting about protestors and immigration, it was a deliberate use of misinformation to stoke culture wars and divide left and right — something we've seen alarmingly normalised.
And last night, Skinner was pictured at a barbecue and beers with JD Vance. That's right – the literal Vice President of the United States.
The pillow salesman's influence clearly hasn't gone unnoticed. And that should ring alarm bells for anyone worried about the rise of hard-right politics in Britain and the very real threat of a Reform UK surge.
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With Sir Keir Starmer's popularity at an all-time low – in my opinion, thanks to his dismal record on social justice since coming into power, his pandering to the right, and his diabolically slow response in recognising a Palestinian state – he's alienated so many Labour voters, both left and right of the party.
Granted, we could be four years from the next general election, but as it stands, polls show it's an open goal for Farage. The Reform UK leader, like Skinner, is gaining more and more followers online.
To be clear, Skinner insists he's not far-right, but gleefully poses with one of the most extreme vice-presidents in recent memory. The same VP who routinely trashes the very country Skinner claims to love.
The 'non-political' Skinner has been photographed wearing a MAGA hat and has called Donald Trump 'brilliant', predicting his return to the White House would be 'good for the British economy'.
What really scares me, though, are his fans. The Bosh army. They're fiercely loyal – jumping to his defence when lefty lunatics challenge the conspiracy theories he casually shares.
That, to me, is what Skinner represents so effectively: the huge population in the UK who insist they're not political, want a united Britain, but are irrationally infuriated by many so-called traits of the left.
Skinner paints a picture of an angry lefty mob coming at him with pitchforks at every corner.
When the reality is he's stoking the fire and getting a predictable response from the very people he's gone out of his way to offend.
In another tweet last month, he wrote: 'I've got to be honest… I find it mad how much hate I get on here from people on the far left. All I ever try to do is spread positivity, show love for my country, provide for my family, and speak up about things I truly care about. But every time, they twist it and try to make it about race or politics.'
He may not look like a threat to democracy with his playful family videos and patriotic dinners, but make no mistake: Skinner is just getting started.
He might never take a seat in Parliament, but he doesn't have to. His popularity is rising fast – fast enough to catch the attention of the Vice President of the United States.
All it takes is one more reality TV series and a nod from JD Vance's boss, and Skinner could become a dangerously influential figure in Britain. After three weeks in the jungle, Nigel Farage walked the last general election – finally becoming an MP on his eighth attempt.
Now there's an alarming chance he'll get the keys to 10 Downing Street in 2029. More Trending
Admittedly, at times, the level of hate Skinner gets is unreasonable. He's often faced with severe accusations I don't necessarily agree with – most notably that he's racist. I don't believe he is, but he doesn't seem to me to stand up to racism from some of his followers.
There is an innocence to Skinner. Perhaps he is genuinely just naive – believing his posts don't have an impact, that there's nothing political about the things he preaches, or the people he chooses to villainise. If so, no wonder he's surprised when he gets so much backlash.
Whatever his intentions, he is political. His flirtations with Reform UK and its values have real impact.
And that impact is more division in a country Skinner claims he wants to unite – and more support for Farage.
Do you have a story you'd like to share? Get in touch by emailing Ross.Mccafferty@metro.co.uk.
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For Skinner – who openly showed support for Donald Trump last year and has said he'd like to run for mayor of London – the point is that the spin he's put on his background offers hope, or some sort of proof that happiness and success can come from true grit alone if you just have the right attitude, no matter how much society shows you that simply isn't the case. The Conservative Party, following Reform UK's lead, have taken the idea very seriously. And it's Tory MPs who have acted as Skinner's gateway to his latest association in US politics. Vance was not Skinner's first political collaboration – that was with shadow chancellor Robert Jenrick. The politician, who also had his meeting with Vance this week, once filmed a pretty excruciating video with Skinner in which he claimed that 'tool theft' among tradesmen was high on his political agenda. They were reportedly introduced by James Orr, associate professor of philosophy of religion at the University of Cambridge – the man who spotted Skinner's potential to 'speak human', as he puts it. 'I guess the way I look at it is kind of in the same way organisations have secret agents,' says Dr Mikey Biddlestone, of the University of Kent. 'Where they pinpoint and target the nerdy scientist who's the perfect person to groom into helping with their mission. 'They're hijacking this brand that already exists to be a mouthpiece for the content that they want to spread, to the demographic they want to reach.' Agreements with influencers are valuable, according to Professor Stephan Lewandowsky, because of a 'fantasy industrial complex', an imaginary world, or closed loop between politicians, influencers and audiences in which reality is less important than emotional recognition (or facts, Biddlestone adds). The mechanics are simple: Skinner's cheerful posts and 'everyman' appeal draw eyeballs; the algorithm rewards the content with further reach; the association between the two men and, crucially, what they stand for, quietly settles into the minds of their shared audience. And yet not a single policy point has been uttered publicly between them. The danger lies in what comes next or, as Biddlestone describes, the likely 'mission creep' that ensues in partnerships like this one. 'Like an insidious push towards an extreme idea,' he explains, 'where you introduce very small amounts of changes in perspective or messaging. And then it's a bit like that frog in boiling water analogy – before you know it, you've been nudged into an extremist right-wing perspective.' And who's going to argue with the guy who got famous simply by saying that hard work and family values matter? Skinner might have avoided being overtly political so far, but he's certainly at least right-wing coded. More worryingly, he's also one carefully selected mouthpiece in a much broader trend of political actors talking to influencers they see as being able to 'play' the working class for power. He might insist he's only interested in a hard day's graft and having a laugh, but already he's making very big political statements. The question is not just what Skinner will do with that, but how others might benefit from it. Bosh.