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W hotel opens in the heart of Florence

W hotel opens in the heart of Florence

Travel Weekly02-07-2025
Marriott International's W Hotels brand has opened the W Florence in the Italian city's historic center.
The hotel is located near the city's Duomo and is housed within a landmark building that was once the home of the Grand Hotel Majestic.
The property features 119 guestrooms, including a penthouse with a roughly 1,500-square-foot private terrace that offers views of the Duomo and St. Lorenzo Cathedral.
The W Florence's dining offerings are opening in phases. Tratto, a contemporary Italian restaurant helmed by the culinary collective Trattoria Contemporanea, has already made its debut. Tratto operates the hotel's main dining room and bar as well as its W Lounge, courtyard and room service.
Two additional venues -- the craft cocktail-focused Zefiro Rooftop and contemporary Korean and Japanese concept Akira Back -- are scheduled to debut later this summer.
The hotel also offers a 24/7 gym, outfitted with cardio and strength-training equipment, as well as a central courtyard that can host private events.
The Florence property marks the lifestyle flag's second Italian location, joining the W Rome.
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