Pitbull Responds to Viral Trend of Fans Dressing Up as Him at U.K. Shows: ‘Priceless'
Over the past week, Pitbull has embarked on a run of arena shows in the U.K. and Ireland, but he may be experiencing a sense of déjà vu. Fans have thrown themselves into a viral fancy dress trend for his shows, donning black suits, bald caps and sunglasses and meeting up for flash mobs outside of the venues.
Pitbull, real name Armando Christian Pérez, has now responded to the long-running trend in an interview with the BBC, calling it 'priceless' to see fans replicate his look at his shows.
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'Every time I'm at a show, I let them know that when you put on a bald cap, I hope you're ready to have the time of your lives – it feels deeper than just music,' he said. 'It's the ultimate trophy to be able to go on stage and see all the hard work that you put into the music. I've been in the game for 25 years and to see every demographic, everybody [dressing up] at the shows is priceless.'
On recent tours, fans, male and female, have adopted the Pitbull attire for the evening and meeting up outside the venue. The rapper and singer toured the U.K. and Ireland earlier this year in February, and has returned for an extended European run with two shows at London's O2 Arena (June 9, 10) and concluding in Stockholm, Sweden on June 29.
Speaking to the BBC, Pitbull expanded on his continued popularity on a global scale. 'There's an irony as I'm kind of an anomaly in the music business,' he said. 'In the Latin world they said I was too English, and in the English world I was too Latin, so to bring it together now, when it all really started around 2010, feels really good.'
Pitbull, who performs in both English and Spanish, has had a number of hits both in the U.K. and U.S. throughout his career, including two No. 1s on the Billboard Hot 100 (2011's 'Give Me Everything' and 2013's 'Timber'). He released his most recent LP, Trackhouse, in 2023 and over his career has collected nine Billboard Latin Music Awards.
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Meet the Drag Performers Teaching Everyone How to Fight Back Against Anti-LGBTQ+ Threats in 2025
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'There were a lot of young faces protesting for the first time, and a lot of things that they didn't realize could happen,' he tells Billboard. 'We really wanted people to understand what it is they are risking, what could actually happen to them, and how to counter that effectively.' Three months later, Dinamyte and his colleagues at Qommittee have created exactly the kind of guidance he wanted to provide those protestors. The organization published the Drag Defense Handbook in May, a 43-page guide for drag performers around the country dedicated to providing tools on how to respond when met with threats, harassment and violations of their personal freedoms. 'We want to address all of these elements that you can't really think of when you are literally in the middle of it,' Dinamyte says. 'We want everyone to have a plan ahead of time before all of this happens.' Separated into seven sections — including 'crisis response,' 'threats of violence and harassment' and 'protections against defamation' — the handbook offers step-by-step guides for what performers can do when dealing with different, unwelcome scenarios. Each of those sections were created, Dinamyte says, with the help of drag performers who have experienced firsthand what the latest wave of right-wing backlash looks like. 'I am in such support of this handbook,' says Miss Cali Je, an Idaho-based drag performer who volunteers with Qommittee. 'It has a lot of vital information that I was grasping for two years ago that I did not have available.' Je serves the Idaho-based non-profit Reading Time with the Queens, where she and her fellow board members perform a 45-minute drag storytelling events for kids and families at a local library. But in February 2023, a group of Christian churches and anti-LGBTQ+ groups began opposing the event, staging sit-in protests at the public library where the event was held, harassing the performers online and claiming that the event was putting the children attending in danger. 'It's ironic when a lot of that hate is coming from a group of people who seemingly are there to 'protect the children,' when in actuality, at the time that they were protesting the loudest by taking up all of the space in our room at the library, they were scaring children that were there,' Je recalls. 'I didn't want that to happen anymore.' Je kept the performances going, even with protestors taking up space in the room with her. But when city officials refused to provide the resources necessary to make the reading event safer for everyone involved, the performer decided — with the help of a number of community members — to move the event to a local synagogue. 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