Star Wars-themed piece of folded cardboard sells for huge 5-figure sum after bidding war
CARD WARS Star Wars-themed piece of folded cardboard sells for huge 5-figure sum after bidding war
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A STAR Wars-themed piece of folded cardboard has sold for a world record £71,000 after an unlikely bidding war.
The 1977 shop display, featuring Luke Skywalker, Princess Leia, Chewbacca and R2-D2, was made to promote Christmas sales of the movie action figures.
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It had been expected to go for £7,500 at auction — but there was worldwide interest as it was the first time such an item had come up for sale.
The bidding war meant it was bought for nearly ten times the estimate at Hake's in the US.
With fees, the buyer had to pay nearly £85,000 for the display, with stickers and a coupon.
It set a world auction record for any action figure shop display.
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A Hake's spokesperson said: "This was one of the most sought-after Star Wars display pieces and the first time this display had ever been offered at auction.
"The store display was not only the top lot in the auction but also set a world auction record for any store display associated with any action figure line.
"Collectors are definitely showing keen interest in point-of-purchase and promotional materials from the earliest days of popular toy franchises."
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A Star Wars-themed piece of folded cardboard sold for £71,000 after a bidding war
Credit: BNPS
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