Instagram live feature is no longer for everyone: Meta announces new follower rules
New Instagram rules to go live
As per the new Instagram rules, users with fewer than 1000 followers will not be able to use the live feature. Alongside the follower requirements, the user must have a public account. Previously, Instagram's live feature was available to all users irrespective of follower count or having a public or private account.
With added restrictions, users will not be able to catch up with their friends and family, and small creators will not be able to connect with their followers via the live session. This will also reduce discoverability benefits for creators, bringing a major disadvantage to many.
Reportedly, users with fewer than 1000 followers and a public account will start to receive a notice saying 'Your account is no longer eligible for live.' The notice further details the requirements for Instagram users to access live. It said, 'We changed requirements to use this feature. Only public accounts with 1,000 followers or more will be able to create live videos.'
According to TechCrunch, the reason for the change has not been revealed, but it is said to improve the Live consumption experience by limiting lower-quality streams. Well, Instagram is not the only platform with such restrictions. TikTok outside of India also follows similar restrictions for going live. The TikTok app also has a 1000 follower requirement to go live on the platform. On the other hand, YouTube streamers need 50 subscribers to live stream.
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