'$55 for 55' Campaign raises over $100K for Mark Scheifele's charities after passing of his father, Brad Scheifele
When
Mark Scheifele
of the Winnipeg Jets stepped onto the ice for Game 6 against the Dallas Stars, he carried more than the pressure of playoff elimination as he was skating in memory of his father,
Brad Scheifele
, who had passed away just a few hours before.
As the hockey world mourned with him, something remarkable happened: fans, both in Winnipeg and Dallas, launched a fundraising wave that turned grief into generosity.
Fans across NHL unite to honor Brad Scheifele with donations to
True North Youth foundation
and
KidSport Canada
What began as a heartfelt gesture by hockey fans quickly turned into a powerful display of support and generosity. In the wake of Brad Scheifele's passing—father of Winnipeg Jets forward Mark Scheifele—fans from across the NHL community came together to launch the '$55 for 55' campaign, raising over $100,000 for youth charities supported by the star forward.
The campaign was sparked just before Game 6 of the Western Conference Second Round, after news broke that Brad Scheifele had passed away. Despite the personal loss, Mark Scheifele took to the ice and scored the Jets' only goal in a 2-1 loss to the Dallas Stars, which ultimately ended Winnipeg's playoff run. What followed off the ice, however, was far more impactful.
The '$55 for 55' initiative—a nod to Scheifele's jersey number—gained momentum among fans of both the Jets and Stars.
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Supporters began donating $55 each to the True North Youth Foundation and KidSport Canada, two organizations close to Scheifele's heart. According to the foundation, the donations have already surpassed $80,000 for its programs, which include the Winnipeg Jets Hockey Academy, Project 11, and Camp Manitou.
KidSport Canada received an additional $30,000 to help support underprivileged youth in sport.
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On Wednesday, the True North Youth Foundation publicly thanked fans for their overwhelming support and confirmed the total raised. Despite the Jets' season ending in heartbreak, the outpouring of support for Mark Scheifele and his family has turned a moment of personal tragedy into something meaningful. And as fans continue to show support, Brad Scheifele's legacy now lives on through the lives those donations will touch.
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