PwC US to acquire Kunai
0
This proposed strategic acquisition aligns with PwC's commitment to helping clients reach the leading edge of their industries by combining deep expertise with powerful technology-driven and innovative solutions. The addition of Kunai's expertise enables PwC to scale existing offerings in the FS space, specifically strengthening its engineering capabilities into existing and new banking clients, to accelerate growth and provide critical capabilities.
'The acquisition of Kunai accelerates our strategy to lead in tech-enabled transformation within the Financial Services sector,' says Tyson Cornell, PwC US Advisory Leader. 'By acquiring Kunai, we're enhancing our ability to deliver engineering-led solutions that combine deep financial domain knowledge with agile, scalable technology. This move positions PwC to meet growing client demand for end-to-end transformation services—helping banks and financial institutions modernize core systems and embrace AI so they can unlock new value at speed and scale.'
Founded in 2015, Kunai is an integrated team of world class product managers, software engineers, and designers with deep experience building for every major use case in fintech. Kunai's history of groundbreaking achievements and ingenuity makes them an ideal fit for PwC's growth strategy.
'Joining forces with PwC represents an exciting new chapter for Kunai,' says Sandeep Sood, CEO of Kunai. 'With access to PwC's extensive resources and global network, we're poised to accelerate innovation and amplify the impact we deliver to clients. Together, we'll be a stronger product-building strategic provider in financial technology—expanding our reach, deepening our offerings and driving smarter, faster solutions that help financial institutions thrive in a rapidly evolving digital economy.'
This proposed acquisition comes at a time when PwC is helping clients across industries navigate intense business uncertainty. PwC's recent Value in Motion research report reveals that in 2025 alone, up to $7.1 trillion in revenue will be redistributed across the global economy as companies reinvent their business models. Organizations that adapt quickly to the uncertainty will be best positioned to capture new growth and stay ahead.
Kunai's work with leading financial institutions and leading payment networks has allowed it to create solutions to many of the industry's biggest technological challenges. Kunai brings to PwC a number of core competencies, including:
Mobile & Web Product Development
AI & Automation
Cloud Engineering
Data Engineering
Core Banking Systems
The proposed acquisition builds on the firm's recent strategic acquisitions, demonstrating PwC's commitment to driving innovation and digital transformation both internally and for its clients. Previous acquisitions, such as Surfaceink, Sagence, Netrovert, ACTS, and EagleDream, have reinforced PwC's focus on engineering, scalable solutions, advanced analytics, enhanced collaboration, and connectivity.
The proposed acquisition is subject to customary closing conditions. The financial terms of the agreement were not disclosed.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Geeky Gadgets
11 minutes ago
- Geeky Gadgets
Learn Anything Faster Than Ever with These AI Apps
In 2025, artificial intelligence (AI) continues to transform the way we learn, offering innovative tools that enable you to absorb information more efficiently, retain it longer, and maintain focus. Whether you're a student, a professional, or someone eager to expand your knowledge, these AI-powered solutions cater to diverse learning styles and preferences. By using these tools, you can streamline knowledge management, enhance retention, and boost productivity, making sure you achieve your learning objectives effectively. The video below from Shu Omi gives us more details. Watch this video on YouTube. Organize and Manage Knowledge Effectively Effective learning begins with organizing information in a way that makes it accessible and easy to understand. AI-powered knowledge management tools like Rickle and Notebook LM are transforming how you interact with study materials, making the process more intuitive and efficient. Rickle: This tool integrates AI chat, flashcard generation, and an augmented browser to help you connect ideas across your saved materials. By linking concepts and creating quizzes, it fosters deeper comprehension and long-term retention. This tool integrates AI chat, flashcard generation, and an augmented browser to help you connect ideas across your saved materials. By linking concepts and creating quizzes, it fosters deeper comprehension and long-term retention. Notebook LM: Acting as a personalized tutor, this AI tool summarizes, quizzes, and explains concepts based on your uploaded study materials. It simplifies complex topics, making them easier to grasp and apply. These tools are particularly valuable when dealing with large volumes of information. By automating the organization and retrieval of data, they allow you to focus on understanding and applying knowledge rather than spending time on rote memorization. Reinforce Learning with Flashcards and Visual Tools For visual learners or those who benefit from active recall, flashcard and mind-mapping apps provide engaging ways to reinforce knowledge. Tools like Mochi and Traverse excel in helping you break down complex topics and build meaningful connections. Mochi: This modern flashcard app supports concept linking and reliable syncing, allowing you to create interconnected knowledge networks. It's particularly effective for breaking down intricate subjects into manageable pieces. This modern flashcard app supports concept linking and reliable syncing, allowing you to create interconnected knowledge networks. It's particularly effective for breaking down intricate subjects into manageable pieces. Traverse: Combining mind maps with active recall techniques, this app is ideal for visual learners. It allows you to connect ideas visually, making complex topics easier to understand and remember. By incorporating these tools into your learning routine, you can ensure that the knowledge you acquire is not only understood but also retained over time. These apps make the learning process more interactive and engaging, which can significantly improve your ability to recall information when needed. Use AI as Your Personal Study Assistant AI tools are not just about automating tasks—they also enhance your learning experience by providing personalized guidance. Tools like Chatt Study Mode use advanced AI techniques to simulate the experience of working with a personal tutor, helping you tackle challenging subjects and master complex concepts. Chatt Study Mode: This feature employs Socratic questioning to encourage critical thinking and deeper engagement with the material. It's especially useful for subjects that require analytical skills, as it guides you through problem-solving step by step. By acting as a virtual study assistant, these tools help you go beyond surface-level understanding, fostering a more profound and lasting grasp of the material. They are particularly beneficial for learners who thrive on interactive and thought-provoking study methods. Stay Focused and Boost Productivity Maintaining focus is essential for effective learning, and a variety of AI-powered tools are available to help you manage distractions and optimize your time. From focus timers to curated music, these apps are designed to create an environment conducive to concentration and productivity. Rise: An automatic time tracker that analyzes your habits and includes a focus timer to help you improve attention and manage your time effectively. An automatic time tracker that analyzes your habits and includes a focus timer to help you improve attention and manage your time effectively. Sunsama: A task management app with an integrated focus timer, allowing you to balance productivity and concentration seamlessly. A task management app with an integrated focus timer, allowing you to balance productivity and concentration seamlessly. Bluebird: A cross-device focus timer designed for Apple users, making sure uninterrupted productivity across all your devices. A cross-device focus timer designed for Apple users, making sure uninterrupted productivity across all your devices. Endel: This app combines focus-enhancing music with distraction-blocking features, offering curated playlists tailored to your workflow and study habits. This app combines focus-enhancing music with distraction-blocking features, offering curated playlists tailored to your workflow and study habits. Physical Timers: Simple yet effective, these tools provide a distraction-free way to maintain focus during study sessions, making them a reliable choice for learners who prefer minimalistic solutions. By addressing both mental and environmental distractions, these tools help you create an ideal learning environment. Whether you're working on a challenging project or preparing for an exam, they ensure that your focus remains sharp and your productivity stays high. Transform Your Learning Experience with AI The learning landscape in 2025 is defined by AI-powered tools that adapt to your unique needs and preferences. Whether you're organizing information, reinforcing knowledge, or improving focus, these solutions provide practical and efficient ways to learn faster and more effectively. By integrating tools like Rickle, Mochi, and Endel into your daily routine, you can enhance your learning experience and achieve your goals with greater ease. These technologies not only simplify the learning process but also empower you to approach challenges with confidence and clarity. Here is a selection of other guides from our extensive library of content you may find of interest on AI productivity tools. Source & Image Credit: Shu Omi Filed Under: Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Geeky Gadgets
11 minutes ago
- Geeky Gadgets
Create Ads Like a Pro : How AI Is Transforming Modern Marketing
What if your next ad campaign could be created in minutes, tailored to your audience, and optimized in real time—all without a single brainstorming session? This isn't a distant future; it's the reality of AI in advertising. From generating stunning visuals to analyzing audience behavior with pinpoint accuracy, artificial intelligence is transforming how brands connect with consumers. Yet, as innovative as it sounds, this shift raises an important question: can algorithms truly replace the emotional depth and creativity that make great advertising unforgettable? The answer lies not in choosing between AI and human ingenuity, but in discovering how they can work together to redefine what's possible. In this breakdown, Marketing Against the Grain explore the fascinating intersection of AI-driven efficiency and human creativity, uncovering how brands are using innovative technologies like diffusion models and reinforcement learning to scale content production and optimize campaigns. You'll learn how AI can analyze trends, localize ads for diverse audiences, and even refine its own outputs in real time. But we'll also examine the challenges—like maintaining cultural relevance and ethical integrity—that come with relying on machines for creative work. Whether you're a marketer, a creative professional, or simply curious about the future of advertising, this exploration will leave you questioning not just how ads are made, but what makes them truly resonate. AI's Impact on Advertising How AI is Transforming Content Creation AI has become an indispensable tool in modern advertising, significantly reducing the time and cost associated with creating campaigns. Its ability to ideate, design, and distribute content across multiple platforms gives brands a competitive edge in today's fast-paced digital environment. Key capabilities of AI in content creation include: Audience Analysis: AI can analyze audience preferences and behaviors to generate tailored ad campaigns that maximize engagement and relevance. AI can analyze audience preferences and behaviors to generate tailored ad campaigns that maximize engagement and relevance. Real-Time Optimization: By monitoring metrics such as click-through rates and conversion rates, AI refines campaigns in real time to improve performance. Despite these strengths, AI-generated content often faces challenges in maintaining brand consistency and cultural relevance. For example, while AI can mimic a brand's tone, it may struggle to capture the emotional depth or nuanced storytelling required for impactful advertising. This underscores the importance of human oversight to ensure AI outputs align with brand values and resonate with diverse audiences. Why Human Creativity Remains Essential While AI enhances efficiency and scalability, it cannot replicate the originality and emotional intelligence that are hallmarks of effective advertising. Human creativity remains critical in areas such as: Ideation and Storytelling: Crafting compelling narratives requires cultural awareness and emotional nuance, which AI cannot fully replicate. Crafting compelling narratives requires cultural awareness and emotional nuance, which AI cannot fully replicate. Editing and Refinement: Human creators play a vital role in refining AI-generated concepts to ensure they resonate with diverse audiences and avoid cultural insensitivity. Rather than replacing human input, AI serves as a collaborative tool that automates repetitive tasks and provides data-driven insights. This partnership allows human creators to focus on strategic thinking and storytelling, elevating the overall quality of advertising. By combining AI's efficiency with human ingenuity, brands can create campaigns that are both impactful and emotionally engaging. Creating AI Adverts Watch this video on YouTube. Take a look at other insightful guides from our broad collection that might capture your interest in AI in Advertising. Technical Innovations Driving AI in Advertising Recent advancements in AI technology have enabled more sophisticated applications in advertising, pushing the boundaries of what is possible. Key innovations include: Diffusion Models: These models generate highly detailed visuals, enhancing the quality and appeal of ad content. These models generate highly detailed visuals, enhancing the quality and appeal of ad content. Reinforcement Learning: Algorithms that adapt to specific brand guidelines, making sure campaigns align with a brand's identity and objectives. Algorithms that adapt to specific brand guidelines, making sure campaigns align with a brand's identity and objectives. In-Context Learning: AI systems trained on brand-specific data to produce content that reflects a brand's unique voice and style. While these technologies offer significant benefits, they also come with challenges. Training AI models requires extensive data and computational resources, which can be both costly and time-consuming. Additionally, making sure that AI-generated content adheres to ethical standards and avoids biases is an ongoing concern. Brands must carefully evaluate these factors when integrating AI into their advertising strategies to maximize its potential while mitigating risks. Scaling Content Production with AI As the demand for personalized and high-quality content continues to grow, AI provides a scalable solution for brands looking to expand their reach. Its capabilities include: Mass Content Generation: AI can produce large volumes of content tailored to different platforms, demographics, and consumer preferences. AI can produce large volumes of content tailored to different platforms, demographics, and consumer preferences. Localized Campaigns: By accounting for cultural nuances, AI enables the creation of localized advertisements that resonate with specific audiences. By accounting for cultural nuances, AI enables the creation of localized advertisements that resonate with specific audiences. Trend Analysis: AI can identify emerging trends by analyzing social media activity and consumer behavior, helping brands stay ahead of market shifts. This adaptability allows brands to maintain a consistent presence across multiple channels while responding to evolving audience needs. By using AI, advertisers can efficiently scale their operations without compromising on quality or relevance. Balancing Creativity with Data-Driven Insights One of the most significant challenges in AI-driven advertising is striking the right balance between creativity and data-driven optimization. While metrics such as cost-per-thousand impressions (CPM) and conversion rates are essential for measuring campaign success, an over-reliance on these metrics can lead to formulaic content that lacks emotional depth and originality. To address this, brands should adopt a hybrid approach: Use AI for Optimization: Use AI to optimize ad placement, timing, and targeting, making sure campaigns reach the right audience at the right time. Use AI to optimize ad placement, timing, and targeting, making sure campaigns reach the right audience at the right time. Prioritize Human Creativity: Rely on human creators to craft compelling narratives and emotionally resonant content that connects with audiences on a deeper level. This approach ensures that advertising remains both effective and meaningful, combining the precision of AI with the emotional resonance of human creativity. By integrating data-driven insights with creative storytelling, brands can achieve a harmonious balance that drives engagement and builds lasting connections with their audiences. Ethical Considerations in AI-Generated Content The use of AI in advertising raises important ethical considerations that brands must address to maintain trust and integrity. For example, generating realistic images of people without their consent or using AI to manipulate consumer behavior can lead to legal and reputational risks. To navigate these challenges, brands should: Adhere to Ethical Guidelines: Ensure that AI-generated content complies with ethical standards, avoiding deceptive or exploitative practices. Ensure that AI-generated content complies with ethical standards, avoiding deceptive or exploitative practices. Align with Brand Values: Use AI to promote initiatives that reflect the brand's core values, such as sustainability or social responsibility. By integrating ethical considerations into their AI strategies, brands can build trust with their audiences and demonstrate their commitment to responsible innovation. This not only safeguards their reputation but also strengthens their relationship with consumers in an increasingly values-driven marketplace. The Future of AI in Advertising AI is poised to play an increasingly central role in the future of advertising, allowing brands to produce high-quality, targeted content at scale. However, its limitations highlight the enduring importance of human creativity in crafting original and impactful campaigns. By combining AI's efficiency with human ingenuity, brands can navigate the complexities of modern advertising while staying true to their values. As the industry continues to evolve, the collaboration between humans and AI will unlock new possibilities, driving innovation and shaping the future of content creation and marketing. Media Credit: Marketing Against the Grain Filed Under: AI, Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Daily Mail
43 minutes ago
- Daily Mail
The beloved US city that lost its magic - as bookings plummet and tourism drops
Known for its bright lights, casinos and wild parties, Las Vegas has been a popular place to visit for years. But recently Sin City has seen a decline in tourists flocking to its colourful streets. Some are blaming the impact of President Donald Trump 's tariffs and trade policies, with travel costs now reportedly rising for tourists visiting the country. Steve Hill, Las Vegas Convention and Visitors Authority president, told KTNV Las Vegas: 'Some of the decisions our administration has made around international relations [have] caused a drop in tourism. 'Our international visitation is flat but is making up for a 20+% drop in tourism from Canada, which is our largest international source of visitation,' Steve added. Now, fewer tourists are filling the usually bustling casinos, restaurants and bars. Meanwhile, Circa Resort & Casino CEO Derek Stevens reportedly blamed the economy and exchange rates. However, the CEO had a brighter outlook and predicted trade agreements will help settle things down. He told Fox News.: 'I think in six months, I would believe that Vegas tourism and our economy overall will be in a much better place.' Robby Starbuck, host of The Robby Starbuck Show, put part of the change down to a shift in generational habits, explaining younger people bet online more, rather than go into casinos. He said: 'Another differentiator is that older generations focused on real-life interaction - while younger generations feel just as content with para-social online experiences. 'The Vegas marketing image is one centred on slots and showgirls, two things young people have no interest in.' Local business are feeling the decline, too. Steakhouse hostess Gloria Valdez, 38, has worked in Las Vegas for 15 years and shared her concerns. She told Time: 'The pandemic was something that was worldwide, and we had the hope that everything would get better. 'We're not sure if and when this is gonna stop.' And cocktail waitress Holly Lang, 47, revealed the Vegas Strip restaurant she works at is seeing a decline in customers. 'We've definitely got a lot less foot traffic and a lot less people gambling,' she said. 'A lot of the tables are empty.' However, there does seem to be some hope for the future, as a $20 million sponsorship agreement has been given the green light from the LVCVA for the Formula One Las Vegas Grand Prix which could bring more visitors..
