EoS Fitness Exceeds 1.5 Million Members, Continues Rapid Nationwide Growth
High Value. Low Price.® (HVLP) Gym Thanks Members with 1.5 Million Free Personal Training Sessions
DALLAS, May 07, 2025--(BUSINESS WIRE)--EoS Fitness celebrated the impressive milestone of surpassing 1.5 million members. With more than 175 locations open or on the way, the national High Value. Low Price.® (HVLP) gym brand continues to elevate the fitness experience across its national footprint.
"EoS' momentum continues to set the pace for the fitness industry. In just under 10 years, we reached a million members, and now, nearly two years later, we are half a million stronger," said Rich Drengberg, chief executive officer, EoS Fitness. "More than numbers, our growth is about continuing to push the boundaries of what's expected. We're intentional about testing and innovating for the benefit of our members. We constantly challenge ourselves to provide our members and team members the very best, redefine the gym experience for our communities and move the industry forward."
Driven by rising demand for personalized wellness experiences, EoS is expanding its portfolio of gyms and services. According to the Health and Fitness Association's 2025 U.S. Health & Fitness Consumer Report, a record 25% of Americans belong to a gym, with the strongest growth coming from Gen Z.
To meet the needs of today's and tomorrow's gym-goers, EoS plans to open 28 new gyms in 2025, aiming to surpass 250 locations by 2030. The company already reinvested over $3.2 million into existing gyms in Q1 of this year and plans to invest another $14 million through the end of the year. They recently introduced a wave of new and innovative amenities as well, including:
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