Latest news with #RichDrengberg
Yahoo
07-05-2025
- Business
- Yahoo
EoS Fitness Exceeds 1.5 Million Members, Continues Rapid Nationwide Growth
High Value. Low Price.® (HVLP) Gym Thanks Members with 1.5 Million Free Personal Training Sessions DALLAS, May 07, 2025--(BUSINESS WIRE)--EoS Fitness celebrated the impressive milestone of surpassing 1.5 million members. With more than 175 locations open or on the way, the national High Value. Low Price.® (HVLP) gym brand continues to elevate the fitness experience across its national footprint. "EoS' momentum continues to set the pace for the fitness industry. In just under 10 years, we reached a million members, and now, nearly two years later, we are half a million stronger," said Rich Drengberg, chief executive officer, EoS Fitness. "More than numbers, our growth is about continuing to push the boundaries of what's expected. We're intentional about testing and innovating for the benefit of our members. We constantly challenge ourselves to provide our members and team members the very best, redefine the gym experience for our communities and move the industry forward." Driven by rising demand for personalized wellness experiences, EoS is expanding its portfolio of gyms and services. According to the Health and Fitness Association's 2025 U.S. Health & Fitness Consumer Report, a record 25% of Americans belong to a gym, with the strongest growth coming from Gen Z. To meet the needs of today's and tomorrow's gym-goers, EoS plans to open 28 new gyms in 2025, aiming to surpass 250 locations by 2030. The company already reinvested over $3.2 million into existing gyms in Q1 of this year and plans to invest another $14 million through the end of the year. They recently introduced a wave of new and innovative amenities as well, including:
Business Wire
07-05-2025
- Business
- Business Wire
EoS Fitness Exceeds 1.5 Million Members, Continues Rapid Nationwide Growth
DALLAS--(BUSINESS WIRE)-- EoS Fitness celebrated the impressive milestone of surpassing 1.5 million members. With more than 175 locations open or on the way, the national High Value. Low Price.® (HVLP) gym brand continues to elevate the fitness experience across its national footprint. 'EoS' momentum continues to set the pace for the fitness industry. In just under 10 years, we reached a million members, and now, nearly two years later, we are half a million stronger,' said Rich Drengberg, chief executive officer, EoS Fitness. 'More than numbers, our growth is about continuing to push the boundaries of what's expected. We're intentional about testing and innovating for the benefit of our members. We constantly challenge ourselves to provide our members and team members the very best, redefine the gym experience for our communities and move the industry forward.' Driven by rising demand for personalized wellness experiences, EoS is expanding its portfolio of gyms and services. According to the Health and Fitness Association's 2025 U.S. Health & Fitness Consumer Report, a record 25% of Americans belong to a gym, with the strongest growth coming from Gen Z. To meet the needs of today's and tomorrow's gym-goers, EoS plans to open 28 new gyms in 2025, aiming to surpass 250 locations by 2030. The company already reinvested over $3.2 million into existing gyms in Q1 of this year and plans to invest another $14 million through the end of the year. They recently introduced a wave of new and innovative amenities as well, including: Refresh, an area featuring a cold plunge, a hot tub and an infrared sauna in one convenient space for contrast therapy, which helps reduce inflammation, ease muscle soreness and improve circulation. The Set, a dedicated camera-friendly space for content creators, outfitted with cutting-edge strength equipment, custom art installations and lighting curated by local artists, delivering an aesthetic fitness experience perfect for filming. EoS Smart Strength Equipment powered by EGYM, a revolutionary strength training equipment line that personalizes and gamifies each member's workout to their individual goals. The Tank, a recovery space with Hyperice percussion massagers and Normatec compression boots ideal for the ultimate rest day. Assisted Stretch, which provides members with expert support to move with less pain, lower stress levels, concentrate on breathing and accelerate recovery. EoS' newest group fitness concepts, Fitness Unchained, Mind/Body Rehab and the Booty Builder Lab. To celebrate this key moment, EoS is giving each of its 1.5 million members a free personal training session as a thank you for being part of the community. Whether members are just starting or looking to push their limits, the complimentary session with a certified personal trainer provides guidance, expert coaching and an added boost of motivation to achieve their fitness goals. 'Behind every milestone we celebrate are the team members who show up every day with the passion, knowledge and dedication to deliver a premium experience to our members,' said Richard Idgar, chief operating officer, EoS Fitness. 'Our team members are at the heart of everything we do at EoS and fuel our success as we continue bringing our unrivaled energy to more communities nationwide. Together, we're committed to helping fitness practitioners of all levels reach their health and wellness goals.' For more information about EoS or the nearest location, visit About EoS Fitness EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities, and extensive personal training options starting at just $9.99 per month.
Yahoo
09-04-2025
- Business
- Yahoo
EoS Fitness Powers into 2025, Setting New Fitness Industry Benchmarks
Q1 Was Packed with Innovations, Partnerships and Growth, Kicking Off a Game-Changing Year for the High Value. Low Price.® (HVLP) Gym DALLAS, April 09, 2025--(BUSINESS WIRE)--EoS Fitness launched into Q1 2025 with rapid growth, a new marketing campaign, in-gym innovations and impactful partnerships, laying the groundwork for a remarkable year ahead. From unveiling Will Power — the fitness industry's first-ever brand character — to opening several new locations nationwide, EoS continues to expand and raise the bar for the fitness industry and redefine what it means to be a leader in the category. "After a standout 2024, EoS Fitness is charging into 2025 with even bigger ambitions. We're not just evolving — we're leading the industry forward," said Rich Drengberg, chief executive officer, EoS Fitness. "Last year, we opened 21 new locations and improved every major same-store member experience, including friendliness, cleanliness, equipment condition and facility upkeep. We aim to open 28 gyms this year while continuing to invest in existing gyms and member engagement." Meet Will Power: EoS' Newest Member EoS made history in Q1 by introducing Will Power, a first-of-its-kind brand character in the fitness industry. Clay-sculpted in EoS' signature blue, Will's relatable persona debuted across all major marketing channels in January, setting a new benchmark for engaging members and quickly building a fan base. Celebrated for his humor, resilience and authenticity, Will Power has become a movement, capturing the attention of industry leaders and fitness enthusiasts. The campaign has already earned acclaim, winning two Gold and two Silver ADDY Awards from the American Advertising Federation Phoenix, advancing to the district level with the potential to compete nationally. Expanding Access to Premium, Affordable Fitness Options Continuing to expand its national footprint, EoS opened seven new gyms in key markets across four states in Q1, with six additional leases signed to fuel its long-term goal of reaching 250 locations by 2030. Blending high-end strength training and cardio equipment, innovative recovery options and signature amenities, EoS opened the following new gyms in the first quarter: 750 E. Guadalupe Road, Tempe, Arizona 3921 Bedford Canyon Road, Corona, California 335 E. Alessandro Blvd., Riverside, California 1775 N. Congress Ave., Suite B, Boynton Beach, Florida 1345 E. Osceola Parkway, Kissimmee, Florida 11230 Legacy Ave., Palm Beach Gardens, Florida 22314 FM 529 Road, Suite 100, Cypress, Texas EoS also reinvested over $3.2 million into existing gyms in Q1 and plans to invest $14 million more through the end of the year, underscoring its continuous drive to improve and elevate member value through innovation. Next-Level Gym Recovery: Investing in Recovery and Performance Reinforcing its pledge to drive innovation, EoS continued to roll out its latest amenity, Refresh, in several new locations. Refresh includes a cold plunge, a hot tub and an infrared sauna in one convenient space. This unique setup allows for contrast therapy — an emerging trend in holistic fitness meeting a growing demand for gym recovery, longevity and preventative amenities aimed at restoring balance and enhancing wellness. The health benefits of contrast therapy — alternating between the cold plunge and the infrared sauna or hot tub — include improved circulation and pain management, reduced inflammation and better sleep and performance. Strengthening Impact Through Partnerships Celebrating the shared values of self-acceptance, inclusion and community, EoS joined forces with Zumba® for the "Say It. Believe It." campaign, inspiring people to embrace their inner confidence through movement. More than 1,670 participants came together on March 29 for Say It Saturday, a nationwide initiative with special Zumba® classes held at 34 EoS locations. "Partnering with EoS for Say It Saturday brought our 'Say It. Believe It.' campaign to life in an unforgettable way, uniting communities through movement and confidence. It's incredible to see the impact when we come together to celebrate self-acceptance and inclusivity," said Rebecca Dorfman, vice president of consumer marketing, Zumba®. For more information about EoS or the nearest location, visit About EoS Fitness EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities, and extensive personal training options starting at just $9.99 per month. View source version on Contacts Media Contact:Melissa Ruemkr@ 208-850-5939
